Research Methods

Undergraduate | 2026

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Mode
Mode
Your studies will be on-campus, and may include some online delivery
On campus
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Area/Catalogue
BUSI 2034
Course ID icon
Course ID
205519
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Campus
Adelaide City Campus East, Adelaide City Campus West
Level of study
Level of study
Undergraduate
Unit value icon
Unit value
6
Course owner
Course owner
School of Marketing
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Course level
2
Work Integrated Learning course
Work Integrated Learning course
No
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Inbound study abroad and exchange
Inbound study abroad and exchange
The fee you pay will depend on the number and type of courses you study.
Yes
University-wide elective icon
University-wide elective course
Yes
Single course enrollment
Single course enrolment
Yes

Course overview

The course provides students with practical knowledge on quantitative and qualitative research methods, techniques for critical literature evaluation, and skills to execute a research plan. Students will identify a research problem of project management relevance informed by practice and theory, and consider various research approaches and methods. On completion of this course students will be able to effectively design, undertake and communicate research issues.

Course learning outcomes

  • develop thorough knowledge of research methods and their application in a range of situations relevant to professional communication practice
  • apply knowledge of research methodology to the use of research in communication practice, and its use in media industries
  • investigate and apply appropriate research methods to generate useful data for decision making and action
  • analyse and interpret detailed quantitative and qualitative data and communicate complex research findings in a professional and accessible manner
  • analyse the implications of the use of research data in various sectors and the wider consequences of the use of personal and private data in a range of societal settings

Prerequisite(s)

  • must have completed all of MARK1000 Marketing Principles/MARK1001 Consumer Behaviour OR must have completed MDIA1018 Key Concepts in Media and Communication

Corequisite(s)

N/A

Antirequisite(s)

N/A

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The Student Contribution amount displayed below is for students commencing a new program from 2021 onwards. If you are continuing in a program you commenced prior to 1 January 2021, or are commencing an Honours degree relating to an undergraduate degree you commenced prior to 1 January 2021, you may be charged a different Student Contribution amount from the amount displayed below. Please check the Student Contribution bands for continuing students here. If you are an international student, or a domestic student studying in a full fee paying place, and are continuing study that you commenced in 2025 or earlier, your fees will be available here before enrolments open for 2026.