UO Entrepreneurship for Social and Market Impact

Undergraduate | 2026

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Area/Catalogue
BUSI 2021
Course ID icon
Course ID
203122
Level of study
Level of study
Undergraduate
Unit value icon
Unit value
6
Course level icon
Course level
2
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Inbound study abroad and exchange
Inbound study abroad and exchange
The fee you pay will depend on the number and type of courses you study.
Yes
University-wide elective icon
University-wide elective course
Yes
Single course enrollment
Single course enrolment
Yes
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Note:
Course data is interim and subject to change

Course overview

The aim of this course is to give students insights into the underlying principles and concepts of entrepreneurship, and its practical role in creating enterprises, whether in the for-profit sector or in the field of social entrepreneurship. Ideas and opportunities for entrepreneurship and innovation; generating and screening new venture ideas in social and commercial contexts; product or service positioning and targeting; target market selection and evaluation; assessing entrepreneurial risk; the entrepreneurial process; organising the range of resources needed to create a new venture; ethical considerations; developing a practical feasibility study for a new venture idea.

Course learning outcomes

  • Explain the difference between ideas for new ventures and viable venture opportunities.
  • Recognise the similarities and differences between social and commercial ideas and opportunities.
  • Identify customer and market segments and the relevance for new venture opportunity.
  • Describe the entrepreneurial process and how it relates to new venture ideas.
  • Demonstrate team performance to prepare and report the feasibility of an idea for a new venture opportunity.
  • Demonstrate Business Enterprise Skills: i) Problem Solving (intermediate level); ii) Ethical Awareness (intermediate level); iii) Teamwork (intermediate level); iv) Written Communication (intermediate level); and v) Oral Communication (intermediate level).

Prerequisite(s)

N/A

Corequisite(s)

N/A

Antirequisite(s)

N/A