Course overview
The aim of this course is to guide students through the various strategic decisions necessary to design an enterprise model from abstract information and conceptual ideas for a proposed venture. Using frameworks for strategic growth decisions, value creation and business model design, students will confront the tensions and paradox in enterprise design and learn how to reconcile the entrepreneurial drive with the competitive business landscape. Further consideration will be given to how development and growth of an enterprise influences changes to the business model design affecting the value structure, resources, capabilities, and management challenges.
Course learning outcomes
- Relate the strategy and value creation processes to the context of enterprise design decisions.
- Analyse and reconcile an enterprise's customer `value' offering with its operational value creating logic.
- Identify and articulate the resources and capabilities that define and support a new venture's strategic positioning.
- Identify and articulate the resources and capabilities that define and support a new venture's strategic positioning.
- Appraise the risks to an enterprise design's value structure, resources, capabilities, and management imposed by growth.
- Demonstrate Business Enterprise Skills: i) Problem Solving (advanced level); ii) Ethical Awareness (advanced level); iii) Teamwork (advanced level); iv) Written Communication (advanced level); v) Oral Communication (advanced level); and vi) International Perspective (advanced level)
Degree list
The following degrees include this course