Aviation Marketing

Undergraduate | 2026

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area/catalogue icon
Area/Catalogue
AERO 2008
Course ID icon
Course ID
202894
Level of study
Level of study
Undergraduate
Unit value icon
Unit value
6
Course level icon
Course level
2
Study abroad and student exchange icon
Inbound study abroad and exchange
Inbound study abroad and exchange
The fee you pay will depend on the number and type of courses you study.
No
University-wide elective icon
University-wide elective course
No
Single course enrollment
Single course enrolment
No
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Note:
Course data is interim and subject to change

Course overview

This course will introduce fundamental marketing concepts and processes and apply these to the development of marketing plans for airline passenger and cargo businesses. Marketing fundamentals; The market for air transport services; The aviation marketing environment and applicable key consumer and competition regulatory considerations; Airline business and marketing strategies; Product analysis in airline marketing; Pricing and revenue management; Distributing the product; Brands management in airline marketing; Relationship marketing; Airline selling, advertising and promotional policies; The future of airline marketing; Airport marketing; Marketing in the international aerospace industry.

Course learning outcomes

  • Describe the fundamentals of the development of a marketing plan.
  • Discuss the key aspects of products, pricing, distribution, brand management, advertising and promotion as they apply to airline passenger and cargo businesses.
  • Describe how airlines segment consumers and develop particular product offerings and promotional strategies for each segment.
  • Examine key regulatory, political, economic, social, technological, environmental, consumer protection and competition issues that influence the development of a marketing strategy for an airline through the use of a systematic framework.
  • Apply standard strategic frameworks and processes to develop a basic marketing strategy for an airline.

Prerequisite(s)

N/A

Corequisite(s)

N/A

Antirequisite(s)

N/A