Procedure
A. Regulatory requirements
2. For international student marketing and communication, Adelaide University’s full name, TEQSA Provider Identification and CRICOS Provider Number and category, must be displayed on all promotional material that is intended to, or might be relied upon to, inform a decision to study with Adelaide University:
“Adelaide University/Australian University provider number PRV14404/ CRICOS provider number 04249J
B. Using the Adelaide University name, logo and tag lines
3. Adelaide University’s Brand Guidelines explains the rules for the reproduction of Adelaide University’s name and logo. They also include design rules for communications materials for audiences external to Adelaide University.
4. Adelaide University’s formal name, ‘Adelaide University’, should not be used in any third-party marketing activities without the prior approval of the Deputy Vice Chancellor, International & External Engagement or Chief Marketing and Communications Officer (or nominee).
5. Students may reproduce the Adelaide University logo on their work, with appropriate disclaimers or explanation, with the approval of relevant academic staff where the work is used in an individual educational context and is not part of any commercial activity or representation of a wider Adelaide University partnership or project.
6. For communications and marketing purposes, tag lines will not be used unless approved by the Chief Marketing and Communications Officer.
C. Presentation of University entities
7. Adelaide University Academic Colleges and Portfolios do not have secondary logos separate to the Adelaide University logo. If deemed necessary, permission to produce a nameplate in the standard Adelaide University logo format is required from the Chief Marketing and Communications Officer.
8. The use of secondary or sub-logos is expected to be rare and will not be approved for areas of Adelaide University involved in ongoing core teaching and research activities. Secondary logos are approved by the Vice Chancellor and President on the recommendation of Deputy Vice Chancellor, International & External Engagement with advice from the Chief Marketing and Communications Officer, as per Adelaide University’s Brand Guidelines.
D. Advertising and campaign management
9. The strategy, planning, production, and placement of paid advertising is a centrally managed function in Adelaide University. All advertisements must be booked with the assistance of Marketing and Communications or, in the case of staff recruitment advertisements, though the People and Culture Portfolio.
10. Paid advertising must be booked through the University’s approved media agencies and cannot be booked directly, due to contractual obligations.
11. Marketing campaign materials must be approved by Marketing and Communications prior to their printing and public release.
E. Digital and social media marketing
12. Current guidelines relevant to the creation and development of digital and social media pages, sites and marketing materials can be obtained by contacting the Chief Marketing and Communications Officer.
F. Use of external suppliers
13. Adelaide University will appoint a panel of agencies to undertake marketing and communications services in line with its procurement requirements. These agencies will cover areas including content development, graphic design, digital marketing and media buying, and will be the default suppliers for outsourced marketing and communications services.
14. Marketing and Communications will manage the appointment and contracts for these agencies, ensuring responsibilities and approval processes maintain accurate representation of Adelaide University’s brand.
15. Where a specialised capability not available on the panel is demonstrably required, the appointment of another supplier may be considered. Such appointments must be approved in advance by the Chief Marketing and Communications Officer and comply with the University’s Procurement Policy.
G. Public statements and endorsements
16. The Vice Chancellor and President is the principal spokesperson of Adelaide University unless otherwise delegated.
17. The [Public Statement Guidelines] explains the responsibilities of Adelaide University community members when making public comment in their field of academic or professional expertise, as private citizens, or in accordance with a delegated Adelaide University authority.
18. Staff members must not publicly endorse any products or advertising unless approved to do so by the Vice Chancellor and President. This includes an industry partner’s use of Adelaide University research to endorse their product or service.
H. Customer data
19. In the normal course of business, areas of Adelaide University may acquire individual client information for the purposes of direct communication. Collection of this data, and its use by any approved third-party, must be undertaken with the express permission of the client and in accordance with appropriate Australian Privacy Principles (APP), General Data Protection Regulation (GDPR), and the Privacy Act 1988.
20. Distribution of material to people on Adelaide University databases should only be conducted for the purpose for which the data was collected and should adhere to any other appropriate protocols, such as the SATAC marketing business rules.
21. Maintenance of customer databases must adhere to Adelaide University’s Privacy Policy.
