Why Bachelor of Business (Tourism, Events and Hospitality Management)?
Tourism, events and hospitality are interconnected sectors that collectively drive economic growth.
Blend your passion for people and adventure with practical skills with a degree from Adelaide University. Explore key topics such as sustainable tourism practices, digital technologies in tourism and hospitality and the logistics of organising successful events. Learn how to use events strategically for economic and community development.
With international travel, business, and cultural events fully resumed, opportunities for employment in the tourism, event, and hospitality management sectors are on the rise. Position yourself for a career that is not only diverse, but also in high demand as the tourism and hospitality sectors continue to grow.
Overview
Create a solid grounding in business fundamentals and specialist courses in the 100% online Bachelor of Business (Tourism, Events and Hospitality Management). Explore areas including event management strategy and designing experiences and products. You’ll become an expert across the visitor economy landscape and be ready to start your career.
In this degree, you’ll develop expertise in essential areas like sustainability, operations and strategic thinking. Dive into the purpose of digital innovation and its impact on tourism and events. Explore the effects of tourism on Indigenous communities and how we can work together to ensure respectful practices.
Build networks through a virtual internship and industry project. Learn how tourism and events businesses operate through engagement with organisation leaders and professionals. Focus your skills in areas that align with your career aspirations and make a meaningful impact on local and global communities.
Our curriculum is flexible and dynamic, preparing you to explore the world and your own backyard. Designed and developed by expert academics, you’ll benefit from Adelaide University’s strong connections to industry and career mentorships. Our academics are experts whose research and professional experience shape how you learn.
Benefit from 100% online course delivery and fit studies around your lifestyle with an Adelaide University online degree.
Key features
Develop the skills to transfer your career into a range of industries with a 100% online degree. - Learn core business principles in areas like accounting, strategic thinking, communication and business intelligence.
- Hone your skills in expert topics such as hospitality operations management.
- Investigate essential subjects such as sustainable destination management, digital innovation in tourism and events, and the effects of tourism on Indigenous communities.
- Engage in a virtual internship while you study.
- Graduate ready to jump straight into your career.
What you'll learn
Start your studies with core business courses that span a range of topics including economics, marketing and management principles. You’ll then cover specialised areas that align to potential career opportunities like event design and planning, destination management and hospitality. Through these topics you’ll develop key analytical and communication skills.
Choose from topics such as:
- Managing hospitality operations
- Experiential product design
- Tourism, Events and Hospitality Industry Research Project
- International business environments.
Our flexible curriculum means you’ll also pick from a range of electives that match your interests. Choose from advanced and recommended electives including digital marketing, communication and media, consumer behaviour and marketing analytics.
Participating in an industry-based research project will enable you to build valuable connections and acquire hands-on experience while you pursue your studies.
You’ll also have the opportunity to complete a virtual internship with one of our industry partners. An internship will help you build important connections that you can utilise once you graduate.
You will be equipped to challenge limits, tackle problems, and create a meaningful impact on communities both locally and globally.
Courses will be delivered strictly online, meaning you can manage your studies with work and life commitments. Study with flexibility and access to learning resources 24/7.
All your assessments will be 100% online and may include exams, presentations, essays, reports and an industry-relevant project.
Majors
Adelaide University’s 100% online Bachelor of Business is also available with majors in the following:
- Economics, Finance and Trade
- Financial Planning
- Human Resource Management
- Management.
- Marketing.
What courses you'll study
Complete 144 units comprising:
- 114 units for all Core courses, and
- 30 units for Electives
Complete 114 units for ALL of the following:
| Course name | Course code | Units | |
|---|---|---|---|
|
Course name
UO Accounting for Business
|
Course code
ACCT1005
|
Units
6
|
|
|
Course name
UO Career Development in Business
|
Course code
BUSI1017
|
Units
6
|
|
|
Course name
UO Principles of Economics
|
Course code
ECON1010
|
Units
6
|
|
|
Course name
UO Fundamentals of Global Tourism & Hospitality
|
Course code
HOSP1003
|
Units
6
|
|
|
Course name
UO Business Law
|
Course code
LAWS1018
|
Units
6
|
|
|
Course name
UO Marketing Principles: Trading and Exchange
|
Course code
MARK1013
|
Units
6
|
|
|
Course name
UO Management and Organisation
|
Course code
BUSI2019
|
Units
6
|
|
|
Course name
UO Entrepreneurship for Social and Market Impact
|
Course code
BUSI2021
|
Units
6
|
|
|
Course name
UO Eventful Cities and Event Leveraging
|
Course code
HOSP2006
|
Units
6
|
|
|
Course name
UO Experiential Product Design for Tourism, Events and Hospitality
|
Course code
HOSP2007
|
Units
6
|
|
|
Course name
UO Foundations of Event Management
|
Course code
HOSP2008
|
Units
6
|
|
|
Course name
UO Managing Hospitality Operations
|
Course code
HOSP2009
|
Units
6
|
|
|
Course name
UO Business Intelligence
|
Course code
INFO2022
|
Units
6
|
|
|
Course name
UO Strategic Management
|
Course code
BUSI3033
|
Units
6
|
|
|
Course name
UO Business Practicum
|
Course code
BUSI3037
|
Units
6
|
|
|
Course name
UO Digital Technologies in Tourism, Events and Hospitality
|
Course code
HOSP3006
|
Units
6
|
|
|
Course name
UO Sustainable Tourism Destination Management
|
Course code
HOSP3007
|
Units
6
|
|
|
Course name
UO Tourism, Events and Hospitality Industry Research Project
|
Course code
HOSP3008
|
Units
6
|
|
|
Course name
UO International Business Environments
|
Course code
IBUS3008
|
Units
6
|
Complete 30 units comprising:
- 18 units from Program electives, and
- 12 units from Program electives - Advanced
| Course name | Course code | Units | |
|---|---|---|---|
|
|
Course name
UO Project Management: Principles and Strategies
|
Course code
BUSI2020
|
Units
6
|
|
|
Course name
UO Communication and Media
|
Course code
COMM1008
|
Units
6
|
|
|
Course name
UO Public Relations: Theory and Practice
|
Course code
MARK1014
|
Units
6
|
|
|
Course name
UO Introduction to Digital Media
|
Course code
MDIA1013
|
Units
6
|
|
|
Course name
UO Introduction to Social Media
|
Course code
COMM1009
|
Units
6
|
|
|
Course name
UO Consumer Behaviour
|
Course code
MARK1011
|
Units
6
|
|
|
Course name
UO Marketing Analytics
|
Course code
MARK2009
|
Units
6
|
|
|
Course name
UO Market Research
|
Course code
MARK2010
|
Units
6
|
|
|
Course name
UO Critical Approaches to Online Learning
|
Course code
SOCI3014
|
Units
6
|
|
|
Course name
UO Business and Society
|
Course code
BUSI1018
|
Units
6
|
| Course name | Course code | Units | |
|---|---|---|---|
|
|
Course name
UO International Management Ethics and Values
|
Course code
BUSI3030
|
Units
6
|
|
|
Course name
UO Managing Decision Making
|
Course code
BUSI3031
|
Units
6
|
|
|
Course name
UO Organisational Entrepreneurship
|
Course code
BUSI3035
|
Units
6
|
|
|
Course name
UO Virtual Industry Internship
|
Course code
BUSI3041
|
Units
6
|
|
|
Course name
UO Digital Marketing
|
Course code
MARK3013
|
Units
6
|
Career outcomes
With a career in in tourism, events or hospitality management, no two days will be the same. You can expect a diverse and exciting career that spans a range of industries and organisations. If you’re a keen problem-solver and enjoy working with others, a career in this space is perfect for you.
You might be a cruise ship director, taking on the responsibility for planning and organising onboard activities and entertainment for guests. You might focus on promoting eco-friendly practices within the tourism industry, helping businesses implement sustainable strategies. Perhaps you’ll be a local tour guide for UNESCO and lead groups on sightseeing trips at World Heritage Sites.
Careers to consider include:
- Event manager
- Tourism and hospitality business owner
- Conference coordinator
- Destination marketing manager
- Hotel or restaurant manager
- Business development manager
- Tourism development officer.
Industry trends
Travelers are actively seeking unique and memorable experiences that allow for new experiences. In Australia, themed accommodation and eco-lodges are growing in popularity, as well as interest in farm-to-table dining and culinary tours (Swoop, 2024). With a degree from Adelaide University, and networking opportunities, you’ll stay aware of trends and adapt your learning to ensure you’re positioned for success once you graduate. Get ready to be at the forefront of immersive experiences and deliver one-of-a-kind opportunities for eager consumers.
Ask Adelaide University
Your study experience and support
Studying 100% online with Adelaide University means joining a dynamic community of learners – all supported by dedicated teams committed to your success. From day one to graduation, you’ll have access to comprehensive academic, student and technical support teams to ensure you get the most out of your online learning journey.
Student support services
Need help with enrolments, managing your study load, or setting your academic goals? Our student support team is here to assist. They’re your first point of contact for advice and are available seven days a week, including out-of-hours and on weekends. Get the help you need – when it suits you.
As an online student, you’ll also have access to our specialised on-campus student support services. Whether you’re looking for career advice, health and wellbeing support, international student assistance, accessibility services, or something else, we’ve got you covered. Visit the Support webpage to explore the services available.
Online academic support
From understanding course content to tackling assignments, writing, and referencing, our expert academics are here to guide you. Available seven days a week, they’ll provide personalised support to help you progress through your studies.
Tech support
We’ve got your back when it comes to technology. Our IT support team is available 24/7 to resolve any tech challenges you might face. With fast response times and tailored solutions, we’ll ensure nothing stands in your way. You’ll also enjoy free access to software downloads required for your program.
Study hours
Adelaide University’s 100% online programs offer the flexibility to fit your lifestyle. You can engage with course materials at any time that works for you – there’s no need to log in at set times. To stay on track, we recommend setting aside 10 to 15 hours per week for each course, but you can adapt your schedule and your study load to suit your needs.
Assessment
All assessments, including exams (if required) are conducted 100% online – so you’ll never need to travel to submit an assignment or sit an exam. Depending on your program, your assessments might include:
- An industry-relevant project or case study
- An online presentation
- Essays and reports.
