For as long as businesses sell products and services, marketing professionals will be in demand.
Looking to deepen your knowledge in marketing to expand your job prospects? Want to add a new, versatile skillset to your belt? The core principles of marketing – like understanding consumer behaviour and relationship building – are applicable to almost every industry. Adelaide University’s Master of Marketing will arm you with the strategies and concepts to satisfy market demands and help businesses succeed. With the rise of digital marketing and our globalised environment, it’s an exciting time to advance your knowledge in marketing.
Our Master of Marketing is a two-year degree that will advance your marketing skills, preparing you to make strategic decisions and progress into leadership roles.
Be trained to develop effective marketing strategies for diverse audiences. Learn how to identify trends, analyse consumer behaviour, understand analytical data and communicate with impact. Develop the attitude of a global trailblazer with courses in leadership and entrepreneurship. Hone your skills with a marketing research project in your final year.
Depending on your level of experience, this degree could unlock senior marketing positions or an entirely new career. The principles you’ll learn in your master’s degree will be applicable to a variety of roles. Use your expert communication and analytical skills to contribute positively to any businesses and help drive growth.
Study a curriculum developed by world-class academics, including those from the Ehrenberg-Bass institute, the world’s largest centre for research into marketing.Build practical skills through completing an industry-relevant marketing research project.Develop an entrepreneurial mindset to help you succeed in evolving markets.Be equipped with the latest data and trends in marketing.Learn essential knowledge to practise in global marketing environments and diverse cultural contexts.Advance your leadership skills and widen your career prospects.Your studies will provide you with fundamental marketing knowledge across strategy, market research and analysis, communication, consumer behaviour and contemporary trends.
In your first year, you’ll gain insight into key areas, concepts and applications of marketing. Focus on topics like advertising, digital marketing, consumer behaviour and marketing analytics. Other topics will develop your leadership potential by exploring team management, entrepreneurship and accounting principles for decision-makers.
In your second year, prepare to make managerial decisions backed by marketing theory, data and trends. You’ll go deep into strategic brand management, global marketing strategies, marketing strategy and planning and services marketing. Your capstone course will be a marketing research project where you’ll analyse data and present your findings. You’ll also choose an elective course in an area of marketing that interests you. Gain the confidence to construct strategic marketing campaigns and deliver tailored marketing advice.
This degree is part of a stackable set of qualifications, meaning your study choices are flexible. If your goals shift, you can exit after six months of study with a standalone Graduate Certificate or after one year with a Graduate Diploma qualification.
You can also begin your studies with a shorter qualification like the six-month Graduate Certificate and continue on to complete the Graduate Diploma (one year) or full master’s degree.
Complete 96 units comprising:
Complete 78 units for ALL of the following:
| Course name | Course code | Units | |
|---|---|---|---|
|
Course name
Accounting Principles for Decision Makers
|
Course code
ACCT5007
|
Units
6
|
|
|
Course name
Entrepreneurial Thinking
|
Course code
BUSI5014
|
Units
6
|
|
|
Course name
People, Leadership and Organisational Performance
|
Course code
HRES5002
|
Units
6
|
|
|
Course name
Marketing
|
Course code
MARK5000
|
Units
6
|
|
|
Course name
Advanced Digital Marketing
|
Course code
MARK5003
|
Units
6
|
|
|
Course name
Advertising: Theory and Practice
|
Course code
MARK5004
|
Units
6
|
|
|
Course name
Consumer Behaviour and Insights
|
Course code
MARK5005
|
Units
6
|
|
|
Course name
Advanced Marketing Analytics
|
Course code
MARK5006
|
Units
6
|
|
|
Course name
Strategic Brand Management
|
Course code
MARK6001
|
Units
6
|
|
|
Course name
Global Marketing
|
Course code
MARK6002
|
Units
6
|
|
|
Course name
Marketing Strategy and Planning
|
Course code
MARK6003
|
Units
6
|
|
|
Course name
Services Marketing
|
Course code
MARK6004
|
Units
6
|
|
|
Course name
Marketing for Society
|
Course code
MARK6006
|
Units
6
|
| Course name | Course code | Units | |
|---|---|---|---|
| Year 1 | |||
| Semester 1 | |||
 |
Course name
Marketing
|
Course code
MARK5000
|
Units
6
|
|
Course name
People, Leadership and Organisational Performance
|
Course code
HRES5002
|
Units
6
|
|
Course name
Accounting Principles for Decision Makers
|
Course code
ACCT5007
|
Units
6
|
|
Course name
Entrepreneurial Thinking
|
Course code
BUSI5014
|
Units
6
|
| Semester 2 | |||
|
Course name
Advertising: Theory and Practice
|
Course code
MARK5004
|
Units
6
|
|
Course name
Advanced Digital Marketing
|
Course code
MARK5003
|
Units
6
|
|
Course name
Consumer Behaviour and Insights
|
Course code
MARK5005
|
Units
6
|
|
Course name
Advanced Marketing Analytics
|
Course code
MARK5006
|
Units
6
|
| Year 2 | |||
| Semester 1 | |||
|
Course name
Global Marketing
|
Course code
MARK6002
|
Units
6
|
|
Course name
Services Marketing
|
Course code
MARK6004
|
Units
6
|
|
Course name
Marketing Research Project Part A
|
Course code
MARK6005
|
Units
6
|
|
Course name
Marketing for Society
|
Course code
MARK6006
|
Units
6
|
| Semester 2 | |||
|
Course name
Strategic Brand Management
|
Course code
MARK6001
|
Units
6
|
|
Course name
Marketing Strategy and Planning
|
Course code
MARK6003
|
Units
6
|
|
Course name
Marketing Research Project Part B
|
Course code
MARK6010
|
Units
6
|
|
Course name
|
Course code
-
|
Units
6
|
Complete 12 units for ALL of the following:
| Course name | Course code | Units | |
|---|---|---|---|
|
|
Course name
Marketing Research Project Part A
|
Course code
MARK6005
|
Units
6
|
|
|
Course name
Marketing Research Project Part B
|
Course code
MARK6010
|
Units
6
|
| Course name | Course code | Units | |
|---|---|---|---|
| Year 1 | |||
| Semester 1 | |||
|
Course name
Marketing
|
Course code
MARK5000
|
Units
6
|
|
Course name
People, Leadership and Organisational Performance
|
Course code
HRES5002
|
Units
6
|
|
Course name
Accounting Principles for Decision Makers
|
Course code
ACCT5007
|
Units
6
|
|
Course name
Entrepreneurial Thinking
|
Course code
BUSI5014
|
Units
6
|
| Semester 2 | |||
|
Course name
Advertising: Theory and Practice
|
Course code
MARK5004
|
Units
6
|
|
Course name
Advanced Digital Marketing
|
Course code
MARK5003
|
Units
6
|
|
Course name
Consumer Behaviour and Insights
|
Course code
MARK5005
|
Units
6
|
|
Course name
Advanced Marketing Analytics
|
Course code
MARK5006
|
Units
6
|
| Year 2 | |||
| Semester 1 | |||
|
Course name
Global Marketing
|
Course code
MARK6002
|
Units
6
|
|
Course name
Services Marketing
|
Course code
MARK6004
|
Units
6
|
|
Course name
Marketing Research Project Part A
|
Course code
MARK6005
|
Units
6
|
|
Course name
Marketing for Society
|
Course code
MARK6006
|
Units
6
|
| Semester 2 | |||
|
Course name
Strategic Brand Management
|
Course code
MARK6001
|
Units
6
|
|
Course name
Marketing Strategy and Planning
|
Course code
MARK6003
|
Units
6
|
|
Course name
Marketing Research Project Part B
|
Course code
MARK6010
|
Units
6
|
|
Course name
|
Course code
-
|
Units
6
|
Complete 6 units comprising:
| Course name | Course code | Units | |
|---|---|---|---|
| Year 1 | |||
| Semester 1 | |||
|
Course name
Marketing
|
Course code
MARK5000
|
Units
6
|
|
Course name
People, Leadership and Organisational Performance
|
Course code
HRES5002
|
Units
6
|
|
Course name
Accounting Principles for Decision Makers
|
Course code
ACCT5007
|
Units
6
|
|
Course name
Entrepreneurial Thinking
|
Course code
BUSI5014
|
Units
6
|
| Semester 2 | |||
|
Course name
Advertising: Theory and Practice
|
Course code
MARK5004
|
Units
6
|
|
Course name
Advanced Digital Marketing
|
Course code
MARK5003
|
Units
6
|
|
Course name
Consumer Behaviour and Insights
|
Course code
MARK5005
|
Units
6
|
|
Course name
Advanced Marketing Analytics
|
Course code
MARK5006
|
Units
6
|
| Year 2 | |||
| Semester 1 | |||
|
Course name
Global Marketing
|
Course code
MARK6002
|
Units
6
|
|
Course name
Services Marketing
|
Course code
MARK6004
|
Units
6
|
|
Course name
Marketing Research Project Part A
|
Course code
MARK6005
|
Units
6
|
|
Course name
Marketing for Society
|
Course code
MARK6006
|
Units
6
|
| Semester 2 | |||
|
Course name
Strategic Brand Management
|
Course code
MARK6001
|
Units
6
|
|
Course name
Marketing Strategy and Planning
|
Course code
MARK6003
|
Units
6
|
|
Course name
Marketing Research Project Part B
|
Course code
MARK6010
|
Units
6
|
|
Course name
|
Course code
-
|
Units
6
|
As a Master of Marketing graduate, you’ll be ready to progress your career in marketing and other related fields. You might become a brand manager, developing marketing strategies to build and maintain a brand’s public image. Maybe you’ll become an account manager at a marketing agency, giving marketing advice to businesses to reach their sales targets. Perhaps you’ll be employed as an e-commerce manager, overseeing online sales strategies and customer experience.
You may also be employed in the following roles:
Employment for marketing professionals in Australia is projected to grow to 100,300 by 2028, an 11.8% increase over 5 years (Jobs and Skills Australia, 2023). This growth indicates strong and consistent demand for employees with marketing expertise.
Recently, digital marketing has become a major area of growth. The global digital marketing market size is expected to exceed US$ 1,000 billion by 2032 (IMARC Group, 2023). Increasing smartphone, tablet and internet-connected device use; easily accessible high-speed internet; and ongoing technological advancements like AI and machine learning are some of the key factors driving market growth (IMARC Group, 2023). In a rapidly expanding industry, your marketing skills will be highly valued.
Adelaide University is working through relevant approvals for program accreditation ahead of students commencing in 2026.
Adelaide University sets you up for success in your studies – and your social life. You’ll have access to work placement and internship opportunities, overseas study tours and exchanges, networking events with guest speakers and more. Our campuses are equipped with purpose-built facilities including lecture theatres, libraries, workshops, laboratories, and spaces that simulate real work environments. These are all supported by the latest technologies and a 24/7 online learning platform with personalised study information and resources.
You’ll have everything you need to live well and thrive during your studies, with health services on campus, gymnasiums, technology zones and modern student lounges. Get involved in campus sport or join our student clubs that will connect you to your passions – and the people who share them.
Adelaide also has a variety of accommodation options to suit your individual requirements and budget, with options ranging from dedicated student accommodation to private rentals. One of the world’s most liveable cities, Adelaide has lots of leafy parks, gardens and social hubs – and some of the highest living standards globally. No matter where you are in Adelaide, you’re only a short distance from beaches, vineyards, museums, art galleries, restaurants, bars and parklands. Visit the accommodation web page to find out more.
Student services
We’re here to support you on your student journey. Adelaide University offers a range of support services and facilities, including:
You’ll also have unlimited access to our dedicated student support hub. Visit in-person or online, or contact our friendly team by phone. We can assist you with anything study-related including enrolment, identification cards, timetables, fees and more.
You'll be studying at one of our renowned campuses, accessing cutting-edge facilities and contemporary study spaces.
Your courses will require a combination of different learning formats, including lectures, tutorials, workshops, seminars and practicals. Aside from your classes, you’ll also need to allocate additional time for independent study. This may include assignments, readings, projects and contributing to online discussion forums. As a rough guide, full-time studies may require 12-26 hours of class time and 14-18 hours of independent study per week.
During your studies at Adelaide University, you’ll complete a mixture of practical, professional and research-based learning. Your assessment types will vary depending on the degree you’re studying, but may include:
