Why Master of Business Administration?
Rapid changes to technology and consumer behaviour are disrupting traditional business models. Companies want leaders who can handle future challenges and drive teams to success. Develop these skills and more with Adelaide University's Master of Business Administration (MBA) specialising in Marketing.
This degree is dynamic, engaging and flexible. It provides invaluable networking opportunities with your cohort and industry executives. Be prepared to think and act as a global business leader.
Your specialisation in marketing will equip you with the latest industry-informed research. Learn about business growth, consumer behaviour and measuring success. You'll also hear from guest speakers and access alumni and industry mentorships.
We're also the only MBA that offers the Australian Institute of Company Directors (AICD) Company Directors course as part of your MBA, preparing you to think and act as a global business leader.
Overview
Learn to create solutions, lead innovative teams and deliver exceptional results in the context of disruptive change and global uncertainty with Adelaide University’s MBA specialising in Marketing. In 1.5 years, you’ll have the skills and expertise to work in senior leadership across a range of industries, including marketing.
During your degree, you’ll study topics on accounting, ethics, leadership and cultural diversity. You’ll also complete specialised courses from your marketing major. Specialised courses will include topics on consumer behaviour, analytics and growth. As part of your studies, you will analyse real case studies and apply your learning to individual industry situations. Take these learnings back to your workplace or embark on your own business venture.
Key features
Learn from industry experts and marketing specialists.- Form industry connections through company case studies, guest speakers and mentorships.
- Develop leadership skills.
- Complete an industry project to meet your individual needs.
- Complete the AICD Company Directors Course as part of your studies.
- Customise your MBA with specialised courses in marketing.
What you'll learn
Your MBA specialising in Marketing will comprise of seven core courses (including a capstone), three specialisation courses and two electives.
Core courses include topics on finance, accounting, sustainability and leadership. You’ll also choose two elective courses from a varied list of approved topics and three specialised elective courses from your marketing major including ones in consumer behaviour, marketing analytics and growth.
Choose to complete the Australian Institute of Company Directors (AICD) Company Directors course as part of your MBA.
Specialisations
The Master of Business Administration is also available with specialisations in the following:
What courses you'll study
Complete 72 units for either of the following:
- All of the following:
- 42 units for all Core courses, and
- 6 to 30 units for Electives, or
- All of the following:
- 42 units for all Core courses, and
- 18 to 24 units for all Specialisations, and
- 6 to 30 units for Electives
Complete 42 units for ALL of the following:
| Course name | Course code | Units | |
|---|---|---|---|
|
Course name
Metrics: Finance and Accounting
|
Course code
BAFI5006
|
Units
6
|
|
|
Course name
Leadership: Self and Others
|
Course code
BUSI5007
|
Units
6
|
|
|
Course name
Strategy
|
Course code
BUSI5010
|
Units
6
|
|
|
Course name
Sustainability, Risk and Governance
|
Course code
BUSI5018
|
Units
6
|
|
|
Course name
Strategic Industry Project
|
Course code
BUSI6066
|
Units
6
|
|
|
Course name
People
|
Course code
HRES5010
|
Units
6
|
|
|
Course name
Value: Marketing
|
Course code
MARK5002
|
Units
6
|
| Course name | Course code | Units | |
|---|---|---|---|
| Year 1 | |||
| Semester 1 | |||
 |
Course name
People
|
Course code
HRES5010
|
Units
6
|
|
Course name
Metrics: Finance and Accounting
|
Course code
BAFI5006
|
Units
6
|
|
Course name
Sustainability, Risk and Governance
|
Course code
BUSI5018
|
Units
6
|
|
Course name
Value: Marketing
|
Course code
MARK5002
|
Units
6
|
| Semester 2 | |||
|
Course name
Leadership: Self and Others
|
Course code
BUSI5007
|
Units
6
|
|
Course name
Strategy
|
Course code
BUSI5010
|
Units
6
|
|
Course name
|
Course code
-
|
Units
6
|
|
Course name
|
Course code
-
|
Units
6
|
| Year 2 | |||
| Semester 1 | |||
|
Course name
Strategic Industry Project
|
Course code
BUSI6066
|
Units
6
|
|
Course name
Consumer and Industrial Buyer Behaviour
|
Course code
BUSI6056
|
Units
6
|
|
Course name
Advanced Marketing Analytics Insights
|
Course code
MARK6012
|
Units
6
|
|
Course name
Branded Business Growth
|
Course code
MARK6013
|
Units
6
|
Complete 18 units for ALL of the following:
| Course name | Course code | Units | |
|---|---|---|---|
|
|
Course name
Consumer and Industrial Buyer Behaviour
|
Course code
BUSI6056
|
Units
6
|
|
|
Course name
Advanced Marketing Analytics Insights
|
Course code
MARK6012
|
Units
6
|
|
|
Course name
Branded Business Growth
|
Course code
MARK6013
|
Units
6
|
| Course name | Course code | Units | |
|---|---|---|---|
| Year 1 | |||
| Semester 1 | |||
|
Course name
People
|
Course code
HRES5010
|
Units
6
|
|
Course name
Metrics: Finance and Accounting
|
Course code
BAFI5006
|
Units
6
|
|
Course name
Sustainability, Risk and Governance
|
Course code
BUSI5018
|
Units
6
|
|
Course name
Value: Marketing
|
Course code
MARK5002
|
Units
6
|
| Semester 2 | |||
|
Course name
Leadership: Self and Others
|
Course code
BUSI5007
|
Units
6
|
|
Course name
Strategy
|
Course code
BUSI5010
|
Units
6
|
|
Course name
|
Course code
-
|
Units
6
|
|
Course name
|
Course code
-
|
Units
6
|
| Year 2 | |||
| Semester 1 | |||
|
Course name
Strategic Industry Project
|
Course code
BUSI6066
|
Units
6
|
|
Course name
Consumer and Industrial Buyer Behaviour
|
Course code
BUSI6056
|
Units
6
|
|
Course name
Advanced Marketing Analytics Insights
|
Course code
MARK6012
|
Units
6
|
|
Course name
Branded Business Growth
|
Course code
MARK6013
|
Units
6
|
Complete 6 to 30 units comprising:
- 6 to 30 units from Program electives
| Course name | Course code | Units | |
|---|---|---|---|
|
|
Course name
Finance
|
Course code
BAFI5002
|
Units
6
|
|
|
Course name
Business and Climate Change
|
Course code
BUSI5008
|
Units
6
|
|
|
Course name
Strategic Value Chains
|
Course code
BUSI5009
|
Units
6
|
|
|
Course name
Negotiation and Conflict Resolution
|
Course code
BUSI5011
|
Units
6
|
|
|
Course name
Entrepreneurship and Innovation
|
Course code
BUSI5034
|
Units
6
|
|
|
Course name
AICD Company Directors Course
|
Course code
BUSI6008
|
Units
6
|
|
|
Course name
Organisational Dynamics
|
Course code
BUSI6054
|
Units
6
|
|
|
Course name
Applied Behavioural Economics
|
Course code
ECON5031
|
Units
6
|
| Course name | Course code | Units | |
|---|---|---|---|
| Year 1 | |||
| Semester 1 | |||
|
Course name
People
|
Course code
HRES5010
|
Units
6
|
|
Course name
Metrics: Finance and Accounting
|
Course code
BAFI5006
|
Units
6
|
|
Course name
Sustainability, Risk and Governance
|
Course code
BUSI5018
|
Units
6
|
|
Course name
Value: Marketing
|
Course code
MARK5002
|
Units
6
|
| Semester 2 | |||
|
Course name
Leadership: Self and Others
|
Course code
BUSI5007
|
Units
6
|
|
Course name
Strategy
|
Course code
BUSI5010
|
Units
6
|
|
Course name
|
Course code
-
|
Units
6
|
|
Course name
|
Course code
-
|
Units
6
|
| Year 2 | |||
| Semester 1 | |||
|
Course name
Strategic Industry Project
|
Course code
BUSI6066
|
Units
6
|
|
Course name
Consumer and Industrial Buyer Behaviour
|
Course code
BUSI6056
|
Units
6
|
|
Course name
Advanced Marketing Analytics Insights
|
Course code
MARK6012
|
Units
6
|
|
Course name
Branded Business Growth
|
Course code
MARK6013
|
Units
6
|
Career outcomes
Progress your career with an MBA specialising in Marketing. You could oversee a network of global marketing staff, develop large-scale marketing plans or work on marketing budgets for international companies. Alternatively, you could launch your own marketing start-up.
Other opportunities could include:
- Chief and executive leadership
- Senior management roles in business, not-for-profits and government
- Board directorship
- Entrepreneurship.
Industry trends
The World Economic Forum’s Future of Jobs Report (2023) predicts future jobs will be driven by technology adoption and improving environmental, social and governance standards. Leaders with the ability to navigate such challenges will be a highly sought-after. In today’s ever-changing business climate there is no better time to complete your MBA specialising in Marketing.
Ready to apply?
Please note that a non-refundable application fee of AUD$150 applies for every application submitted to Adelaide University.
Ask Adelaide University
Your study experience and support
Adelaide University sets you up for success in your studies – and your social life. You’ll have access to work placement and internship opportunities, overseas study tours and exchanges, networking events with guest speakers and more. Our campuses are equipped with purpose-built facilities including lecture theatres, libraries, workshops, laboratories, and spaces that simulate real work environments. These are all supported by the latest technologies and a 24/7 online learning platform with personalised study information and resources.
You’ll have everything you need to live well and thrive during your studies, with health services on campus, gymnasiums, technology zones and modern student lounges. Get involved in campus sport or join our student clubs that will connect you to your passions – and the people who share them.
Adelaide also has a variety of accommodation options to suit your individual requirements and budget, with options ranging from dedicated student accommodation to private rentals. One of the world’s most liveable cities, Adelaide has lots of leafy parks, gardens and social hubs – and some of the highest living standards globally. No matter where you are in Adelaide, you’re only a short distance from beaches, vineyards, museums, art galleries, restaurants, bars and parklands. Visit the accommodation web page to find out more.
Student services
We’re here to support you on your student journey. Adelaide University offers a range of support services and facilities, including:
- Career advice and mentoring services
- Personal counselling
- LGBTQIA+ support
- Academic support
- Fees and finance help
- Security services
- Accommodation services
- Common rooms
- Prayer rooms.
You’ll also have unlimited access to our dedicated student support hub. Visit in-person or online, or contact our friendly team by phone. We can assist you with anything study-related including enrolment, identification cards, timetables, fees and more.
Your campus
You'll be studying at one of our renowned campuses, accessing cutting-edge facilities and contemporary study spaces.
Study hours
Your courses will require a combination of different learning formats, including lectures, tutorials, workshops, seminars and practicals. Aside from your classes, you’ll also need to allocate additional time for independent study. This may include assignments, readings, projects and contributing to online discussion forums. As a rough guide, full-time studies may require 12-26 hours of class time and 14-18 hours of independent study per week.
Assessment
During your studies at Adelaide University, you’ll complete a mixture of practical, professional and research-based learning. Your assessment types will vary depending on the degree you’re studying, but may include:
- Case studies
- Essays and assignments
- Examinations
- Group projects
- Internships and placements
- Practicals
- Presentations
- Reports and project documentations
- Research projects
- Workplace and classroom contributions.
