International Master of Business Administration specialising in Marketing

Postgraduate | 2026

Mode

On Campus

Start date

February, July

Campus

Adelaide City Campus

Duration

2 year(s) full-time

Program code

MAIMB

Study as

Full-time

Indicative annual fees

$50,500

Non-tuition fees

Prerequisite

None

Assumed knowledge

None

English language requirements

IELTS Overall 6.5 IELTS Reading 6 IELTS Listening 6 IELTS Speaking 6 IELTS Writing 6 Equivalent English qualifications

CRICOS code

115889J

Entry requirements

Admission criteria

To be eligible, an applicant must have achieved at least one of the following minimum entry requirements and fulfil any essential criteria for admission. In cases where there are more eligible applicants than available places, admission will be competitive with ranks based on the entry criteria.

A completed bachelor (AQF level 7) or bachelor honours (AQF level 8) degree or equivalent from a recognised higher education institution; OR
A completed nested or related graduate certificate (AQF level 8) or higher from a recognised higher education institution.

English language entry requirements

In addition, international students who speak English as an additional language must have obtained one of the following standards within the last two years prior to admission. Possession of one or more of these qualifications, in addition to the academic entry requirements, does not, in itself, guarantee a place at Adelaide University. Applications are considered on an individual basis and selection is competitive. Where previous study/work experience was conducted in English, the application must be accompanied by certified documentation from the educational institution/employer certifying that the language of instruction/employment was English.

IELTS Overall 6.5
IELTS Reading 6
IELTS Listening 6
IELTS Speaking 6
IELTS Writing 6

Please access the following link for a comprehensive list of English language tests accepted by Adelaide University and other important information in relation to meeting the University’s language requirements:

Equivalent English qualifications

Why International Master of Business Administration?

Do you want to maximise your career development and employment prospects? Are you looking for a degree that will prepare you to interact with global businesses? Adelaide University’s International Master of Business Administration (IMBA) specialising in Marketing will lead you to a dynamic career in business management. You’ll have an advantage in the global job market, not only with your unique international perspective, but also with your specialised marketing skills.

The International Master of Business Administration (IMBA) is for recent graduates and early career professionals wanting to learn the foundations of business in a global context. Be equipped with the skills of an international business leader, ready to manage forward-thinking, diverse teams.

Unlock a diverse range of careers in manaagment or leadership. With your skills, you’ll be able to choose from a diverse range of management or leadership positions. You’ll graduate with a future-focused skillset – ready to transform digital, environmental and social aspects of a business. What’s more, you’ll access a global network of professionals and industry leaders.

Overview

If you have completed a 3-year bachelor’s degree or higher and want to learn the foundations of international business, Adelaide University’s International Master of Business Administration (IMBA) is for you.

Launch your career in management with Adelaide University’s IMBA specialising in Marketing. Our IMBA will teach you how to overcome modern business challenges to lead thriving teams. Build your knowledge on business conduct, ethics, accounting and finance – before exploring specialised marketing topics. Learn how to create an effective marketing strategy. Understand how consumers behave and the impact of digitalisation on marketing. You’ll graduate prepared for a dynamic career in any leadership or management role.

Key features

Complete an IMBA with no prior work experience required.
Engage with industry through real business case studies, guest speakers and mentoring from senior business leaders.
Learn about culture and customs to prepare you to interact with global businesses.
Study with a diverse cohort of students from all over the world.
Develop specialised knowledge in marketing.
Complete a project in your final year in an area of choice.

What you'll learn

The IMBA specialising in Marketing degree comprises of 11 core courses, a capstone industry project, one elective and three specialised courses in Marketing.

In your first year, you’ll learn about the international business landscape to prepare you to manage and interact with global companies. You’ll also deepen your knowledge in functional areas of business – including accounting, business analytics and finance.

From your second year, you’ll build your specialised knowledge in marketing with courses in:

Consumer Behaviour and Insights
Advanced Digital Marketing
Marketing Strategy and Planning.

As a final capstone project, get the chance to delve into an area of marketing that piques your interest.

Specialisations

Did you know that you can also choose an IMBA with a specialisation in one of the following:

What courses you'll study

Complete 96 units for either of the following:

All of the following:
66 units for all Core courses, and
18 units for one Specialisation from Specialisations, and
6 units for all Work integrated learning, and
6 to 24 units for Electives, or
All of the following:
66 units for all Core courses, and
6 units for all Work integrated learning, and
6 to 24 units for Electives

Complete 66 units for ALL of the following:

	Course code	Units
Course name Accounting Principles for Decision Makers	Course code ACCT5007	Units 6
Course name Principles of Finance	Course code BAFI5000	Units 6
Course name Business Decision Making and Problem-Solving	Course code BUSI5001	Units 6
Course name Global Supply Chain Management	Course code BUSI5024	Units 6
Course name Ethics, Sustainability and Governance	Course code BUSI5049	Units 6
Course name People, Leadership and Organisational Performance	Course code HRES5002	Units 6
Course name Managing the Global Workforce	Course code HRES5007	Units 6
Course name Foundations of International Business	Course code IBUS5002	Units 6
Course name Marketing	Course code MARK5000	Units 6
Course name Business Analytics for Managers	Course code BUSI6003	Units 6
Course name Strategy Concepts	Course code BUSI6042	Units 6

Course name		Course code	Units
Year 1
Semester 1
	Course name Foundations of International Business	Course code IBUS5002	Units 6
	Course name Marketing	Course code MARK5000	Units 6
	Course name Ethics, Sustainability and Governance	Course code BUSI5049	Units 6
	Course name Accounting Principles for Decision Makers	Course code ACCT5007	Units 6
Semester 2
	Course name Managing the Global Workforce	Course code HRES5007	Units 6
	Course name Business Analytics for Managers	Course code BUSI6003	Units 6
	Course name Principles of Finance	Course code BAFI5000	Units 6
	Course name Consumer Behaviour and Insights	Course code MARK5005	Units 6
Year 2
Semester 1
	Course name Global Supply Chain Management	Course code BUSI5024	Units 6
	Course name Business Decision Making and Problem-Solving	Course code BUSI5001	Units 6
	Course name Strategy Concepts	Course code BUSI6042	Units 6
	Course name People, Leadership and Organisational Performance	Course code HRES5002	Units 6
Semester 2
	Course name Applied Challenge	Course code BUSI5900	Units 6
	Course name Advanced Digital Marketing	Course code MARK5003	Units 6
	Course name Marketing Strategy and Planning	Course code MARK6003	Units 6
	Course name Elective	Course code -	Units 6

Complete 18 units for ALL of the following:

	Course code	Units
Course name Advanced Digital Marketing	Course code MARK5003	Units 6
Course name Understanding Consumer Behaviours and Insights	Course code MARK5005	Units 6
Course name Marketing Strategy and Planning	Course code MARK6003	Units 6

Course name		Course code	Units
Year 1
Semester 1
	Course name Foundations of International Business	Course code IBUS5002	Units 6
	Course name Marketing	Course code MARK5000	Units 6
	Course name Ethics, Sustainability and Governance	Course code BUSI5049	Units 6
	Course name Accounting Principles for Decision Makers	Course code ACCT5007	Units 6
Semester 2
	Course name Managing the Global Workforce	Course code HRES5007	Units 6
	Course name Business Analytics for Managers	Course code BUSI6003	Units 6
	Course name Principles of Finance	Course code BAFI5000	Units 6
	Course name Consumer Behaviour and Insights	Course code MARK5005	Units 6
Year 2
Semester 1
	Course name Global Supply Chain Management	Course code BUSI5024	Units 6
	Course name Business Decision Making and Problem-Solving	Course code BUSI5001	Units 6
	Course name Strategy Concepts	Course code BUSI6042	Units 6
	Course name People, Leadership and Organisational Performance	Course code HRES5002	Units 6
Semester 2
	Course name Applied Challenge	Course code BUSI5900	Units 6
	Course name Advanced Digital Marketing	Course code MARK5003	Units 6
	Course name Marketing Strategy and Planning	Course code MARK6003	Units 6
	Course name Elective	Course code -	Units 6

Complete 6 units for ALL of the following:

Course name		Course code	Units
	Course name Applied Challenge	Course code BUSI5900	Units 6

Course name		Course code	Units
Year 1
Semester 1
	Course name Foundations of International Business	Course code IBUS5002	Units 6
	Course name Marketing	Course code MARK5000	Units 6
	Course name Ethics, Sustainability and Governance	Course code BUSI5049	Units 6
	Course name Accounting Principles for Decision Makers	Course code ACCT5007	Units 6
Semester 2
	Course name Managing the Global Workforce	Course code HRES5007	Units 6
	Course name Business Analytics for Managers	Course code BUSI6003	Units 6
	Course name Principles of Finance	Course code BAFI5000	Units 6
	Course name Consumer Behaviour and Insights	Course code MARK5005	Units 6
Year 2
Semester 1
	Course name Global Supply Chain Management	Course code BUSI5024	Units 6
	Course name Business Decision Making and Problem-Solving	Course code BUSI5001	Units 6
	Course name Strategy Concepts	Course code BUSI6042	Units 6
	Course name People, Leadership and Organisational Performance	Course code HRES5002	Units 6
Semester 2
	Course name Applied Challenge	Course code BUSI5900	Units 6
	Course name Advanced Digital Marketing	Course code MARK5003	Units 6
	Course name Marketing Strategy and Planning	Course code MARK6003	Units 6
	Course name Elective	Course code -	Units 6

Complete 6 to 24 units comprising:

6 to 24 units from Program electives

	Course code	Units
Course name FinTech and Disruptions in Financial Services	Course code BAFI2006	Units 6
Course name Equity Valuation and Analysis	Course code BAFI5004	Units 6
Course name Predictive and Visual Analytics	Course code BAFI6003	Units 6
Course name Financial Services and FinTech Disruptions	Course code BAFI6012	Units 6
Course name International Financial Management	Course code BAFI6018	Units 6
Course name Strategic Procurement	Course code BUSI5027	Units 6
Course name Managing Sustainable Supply Chains	Course code BUSI5172	Units 6
Course name Integrated Logistics Management	Course code BUSI6016	Units 6
Course name Fundamentals of Business Analytics	Course code BUSI6022	Units 6
Course name Talent Acquisition and Development	Course code HRES5003	Units 6
Course name People Analytics	Course code HRES5005	Units 6
Course name Strategic Management of Human Resources	Course code HRES6000	Units 6
Course name Customer Analytics	Course code MARK5001	Units 6
Course name Advanced Digital Marketing	Course code MARK5003	Units 6
Course name Consumer Behaviour and Insights	Course code MARK5005	Units 6
Course name Marketing Strategy and Planning	Course code MARK6003	Units 6
Course name Program and Portfolio Management	Course code PROJ6003	Units 6
Course name Enterprise Transformation Project Management	Course code PROJ6004	Units 6
Course name Project Management Fundamentals	Course code PROJX500	Units 6

Course name		Course code	Units
Year 1
Semester 1
	Course name Foundations of International Business	Course code IBUS5002	Units 6
	Course name Marketing	Course code MARK5000	Units 6
	Course name Ethics, Sustainability and Governance	Course code BUSI5049	Units 6
	Course name Accounting Principles for Decision Makers	Course code ACCT5007	Units 6
Semester 2
	Course name Managing the Global Workforce	Course code HRES5007	Units 6
	Course name Business Analytics for Managers	Course code BUSI6003	Units 6
	Course name Principles of Finance	Course code BAFI5000	Units 6
	Course name Consumer Behaviour and Insights	Course code MARK5005	Units 6
Year 2
Semester 1
	Course name Global Supply Chain Management	Course code BUSI5024	Units 6
	Course name Business Decision Making and Problem-Solving	Course code BUSI5001	Units 6
	Course name Strategy Concepts	Course code BUSI6042	Units 6
	Course name People, Leadership and Organisational Performance	Course code HRES5002	Units 6
Semester 2
	Course name Applied Challenge	Course code BUSI5900	Units 6
	Course name Advanced Digital Marketing	Course code MARK5003	Units 6
	Course name Marketing Strategy and Planning	Course code MARK6003	Units 6
	Course name Elective	Course code -	Units 6

Career outcomes

As an IMBA specialising in Marketing graduate, you’ll unlock a range of career opportunities in business and marketing. You might become an international marketing consultant, working with companies to expand their global market presence. You may work as a marketing communications specialist, developing communication strategies that will resonate with diverse audiences.

You could also pursue a career in:

Management consulting
Senior management roles in business, not-for-profits and government
Entrepreneurship.

Industry trends

Your degree will prepare you to tackle modern business problems. In 2023, the World Economic Forum predicted an increase in jobs that transform digital, environmental, social and governance aspects of a business. These are the skills you will learn during your IMBA studies – so you’ll appeal to a wide market of employers.

Ready to apply?

Check your eligibility

Before you begin, find the degree you wish to study and check you meet the academic entry requirements and English language requirements.

Entry requirements

Gather your relevant documents

Ensure you have all supporting documentation needed at the time of application to avoid delays.

How to apply

Complete and send your application

Apply through one of the University’s official agency partners, or via our online application system.

Apply now

Please note that a non-refundable application fee of AUD$150 applies for every application submitted to Adelaide University.

How to apply

Applications for international students are open now, to begin your studies in 2026.

Apply through one of the University’s official Education Agents, or via our International Application System.

Find an Education Agent

Depending on your country of citizenship, you may be required to apply through one of our Education Agents.

Find an education agent in your country

Ask Adelaide University

When is the last date to apply?

What campuses and facilities does Adelaide University have?

When will my studies commence?

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View all FAQs

Your study experience and support

Adelaide University sets you up for success in your studies – and your social life. You’ll have access to work placement and internship opportunities, overseas study tours and exchanges, networking events with guest speakers and more. Our campuses are equipped with purpose-built facilities including lecture theatres, libraries, workshops, laboratories, and spaces that simulate real work environments. These are all supported by the latest technologies and a 24/7 online learning platform with personalised study information and resources.

You’ll have everything you need to live well and thrive during your studies, with health services on campus, gymnasiums, technology zones and modern student lounges. Get involved in campus sport or join our student clubs that will connect you to your passions – and the people who share them.

Adelaide also has a variety of accommodation options to suit your individual requirements and budget, with options ranging from dedicated student accommodation to private rentals. One of the world’s most liveable cities, Adelaide has lots of leafy parks, gardens and social hubs – and some of the highest living standards globally. No matter where you are in Adelaide, you’re only a short distance from beaches, vineyards, museums, art galleries, restaurants, bars and parklands. Visit the accommodation web page to find out more.

Student services

We’re here to support you on your student journey. Adelaide University offers a range of support services and facilities, including:

Career advice and mentoring services
Personal counselling
LGBTQIA+ support
Academic support
Fees and finance help
Security services
Accommodation services
Common rooms
Prayer rooms.

You’ll also have unlimited access to our dedicated student support hub. Visit in-person or online, or contact our friendly team by phone. We can assist you with anything study-related including enrolment, identification cards, timetables, fees and more.

Your campus

You'll be studying at one of our renowned campuses, accessing cutting-edge facilities and contemporary study spaces.

This degree is offered at the following campus(es)

Study hours

Your courses will require a combination of different learning formats, including lectures, tutorials, workshops, seminars and practicals. Aside from your classes, you’ll also need to allocate additional time for independent study. This may include assignments, readings, projects and contributing to online discussion forums. As a rough guide, full-time studies may require 12-26 hours of class time and 14-18 hours of independent study per week.

Assessment

During your studies at Adelaide University, you’ll complete a mixture of practical, professional and research-based learning. Your assessment types will vary depending on the degree you’re studying, but may include:

Case studies
Essays and assignments
Examinations
Group projects
Internships and placements
Practicals
Presentations
Reports and project documentations
Research projects
Workplace and classroom contributions.

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International Master of Business Administration specialising in Marketing