Undergraduate | 2026

Bachelor of Media and Communication

Start date

February, July

Campus

Adelaide City, Magill

Duration

3 year(s) full-time

Mode

Hybrid

Program code

BMECO

Study as

Full-time

Indicative annual fees

$41,300

Prerequisite

None

Assumed knowledge

None

English language requirements

IELTS Overall 6.5 IELTS Reading 6.0 IELTS Listening 6.0 IELTS Speaking 6.0 IELTS Writing 6.0 Equivalent English qualifications

CRICOS code

115730K

Entry requirements

Admission criteria

To be eligible for admission, an applicant must have achieved at least one of the following minimum entry requirements and demonstrate that they fulfill any prerequisite and essential criteria for admission. In cases where there are more eligible applicants than available places, admission will be competitive with ranks based on the entry criteria.

Recent secondary education (Year 12)

Completion of a secondary education qualification equivalent to the South Australian Certificate of Education (SACE).

Vocational Education and Training (VET)

Completion of an award from a registered training organisation (RTO) at Certificate IV (AQF level 4) or higher.

Higher education study

Successful completion of at least 6 months full-time study (or equivalent part-time) of an undergraduate certificate (AQF level 5) or higher qualification from a recognised higher education institution.

English language entry requirements

In addition, international students who speak English as an additional language must have obtained one of the following standards within the last two years prior to admission. Possession of one or more of these qualifications, in addition to the academic entry requirements, does not, in itself, guarantee a place at Adelaide University. Applications are considered on an individual basis and selection is competitive. Where previous study/work experience was conducted in English, the application must be accompanied by certified documentation from the educational institution/employer certifying that the language of instruction/employment was English.

IELTS Overall 6.5
IELTS Reading 6.0
IELTS Listening 6.0
IELTS Speaking 6.0
IELTS Writing 6.0

Please access the following link for a comprehensive list of English language tests accepted by Adelaide University and other important information in relation to meeting the University’s language requirements:

Equivalent English qualifications

International admissions by country

Country	Score
Australia – ATAR	75
Bangladesh – Higher Secondary Certificate (HSC)	4.85
China – Gaokao	65%
Hong Kong – Diploma of Secondary Education (HKDSE)	17
India – CBSE and CISCE	75
India – State Board Examinations	85
Kenya – Certificate of Secondary Education (KCSE)	B+
Malaysia – Sijil Tinggi Persekolahan Malaysia (STPM)	2.78
Malaysia – United Entrance Certificate (UEC)	20
Malaysia – Matrikulasi	2.78
Singapore - Singapore GCE Advanced Levels	8
Sri Lanka – GCE A Levels	9
Vietnam – Year 12 - Bằng Tốt Nghiệp Trung Học Phổ Thông	8.00

Why Bachelor of Media and Communication?

Media and communication professionals are analysers, creators and expert communicators, with skills and understandings that are valuable in a broad range of industries locally, nationally and globally. They understand the issues, trends and technologies shaping our world and how we interact with each other. They use words, images and sound to tell powerful stories and influence audiences.

With our flexible Bachelor of Media and Communication degree, you will learn to create impactful media and communications content for any career context.

Whether you want to work in public relations, social media, design, immersive media, film, gaming or entertainment – or in any other field in which media and communication skills are valued – you will discover how to produce well-informed and targeted media and communication strategies for a wide range of organisations, audiences and platforms to make an impact in your career and on society.

Overview

Adelaide University’s Bachelor of Media and Communication is designed to develop your writing, content creation and analytical skills.

Designed with flexibility in mind, you’ll study a mix of core and elective courses that will equip you with the knowledge to manage media and communication for a range of organisations and industries. You’ll even have the option to choose a complementary major to elevate your career prospects.

You’ll learn in an environment that’s innovative and aligned with current and emerging industry practices. Study key concepts in media and communication and promotional culture in contemporary society.

Sharpen your professional skills by undertaking an industry internship or research project, focused on a real-world scenario.

All these experiences come together to ensure you’ll graduate ready to launch your media and communication career. Depending on your interests, you could work in a range of sectors from social media and crisis communication to gaming and immersive media.

Key features

Hone and adapt your writing and production skills for different platforms and audiences.
Explore global perspectives and understand how global issues affect demand for content.
Develop high-level communication and digital skills.
Study courses in content creation, strategic media and communication, professional writing and media law.
Learn from award-winning academics and industry professionals.
Gain real-world experience through third-year professional experience.

What you'll learn

From first year on, you’ll learn how to write, plan and evaluate communication strategies and produce media content that effectively engages and informs target audiences across various platforms. You’ll explore the issues, trends and technologies shaping the media and communication industries. Discover media and communication strategies for traditional and online and learn how to utilise emerging trends and apply them to various platforms.

Your second year will introduce you to key elements of law and policy relating to media, with courses examining theoretical and applied approaches to promotional culture. You’ll also choose from a range of common or specialised electives, tailored to your areas of interest.

Designed and developed with industry, you’ll learn relevant and up-to-date curriculum. In your final year, join the fast-paced and rapidly changing industry environment and participate in a professional experience course where you’ll work with award-winning academics and industry professionals, building your critical thinking and creative skills.

Assessments in this degree will bring together hands-on and theoretical learning, providing opportunities for you to put your knowledge into practice. You will work in our state-of-the-art media production facilities, use industry-standard software, and gain valuable real-world experience through industry-engaged opportunities.

Interested in a specific field? This degree gives you the flexibility to choose from a range of popular disciplines to broaden and strengthen your future employability.

Majors

The Bachelor of Media and Communication is available with majors in the following:

Digital and Social Media Storytelling
Digital Media and Web Design
Immersive Media
Media Cultures
Screen Production
Screen Studies
Strategic Communication.

What courses you'll study

Complete 144 units comprising:

78 units from Core courses, and
Either:
48 units for one Major from Majors, or
48 units from Discipline courses, and
12 units for all Work integrated learning, and
54 units from Electives

Complete exactly 78 units from the following:

	Course code	Units
Course name Key Concepts in Media and Communication	Course code MARK1003	Units 6
Course name Media and Communication Project	Course code MDIA2901	Units 6
Course name Digital Platforms	Course code MDIA1001	Units 6
Course name Creating Content for Media	Course code MARK2101	Units 6
Course name Media Law, Policy and Ethics	Course code MARK2003	Units 6
Course name Research Methods in Media and Communication	Course code MARK2002	Units 6
Course name Promotional Culture	Course code MARK2102	Units 6
Course name Media Industries in Transition	Course code CREA3012	Units 6
Course name Strategic Planning for Media and Communication	Course code MARK3006	Units 6
Course name Advanced Concepts in Media and Communication	Course code CREA3023	Units 6
Course name UG Common Core 1	Course code AUXX1000	Units 6
Course name UG Common Core 2	Course code AUXX2000	Units 6
Course name UG Common Core 3	Course code AUXX3000	Units 6

Complete exactly 48 units from the following:

	Course code	Units
Course name Digital and Social Media Storytelling	Course code DIGSBMECO	Units 48
Course name Digital and Social Media Storytelling	Course code DIGSBJOUR	Units 48
Course name Media Cultures	Course code MEDCBMECO	Units 48
Course name Digital Media and Web Design	Course code DIGMBMECO	Units 48
Course name Screen Studies	Course code SCRNBMECO	Units 48
Course name Screen Production	Course code SCRPBMECO	Units 48
Course name Games Design and Production	Course code GAMEBMECO	Units 48
Course name Strategic Communication	Course code STRABMECO	Units 48
Course name Elective 1	Course code AUXX1011	Units 6
Course name Elective 2	Course code AUXX1012	Units 6
Course name Elective 3	Course code AUXX1013	Units 6
Course name Elective 4	Course code AUXX1014	Units 6
Course name Elective 5	Course code AUXX1015	Units 6
Course name Elective 6	Course code AUXX1016	Units 6
Course name Elective 7	Course code AUXX1017	Units 6
Course name Elective 8	Course code AUXX1018	Units 6

Complete one Major from the following:

Major name
	Major Digital Media and Web Design
	Major Digital and Social Media Storytelling
	Major Immersive Media
	Major Media Cultures
	Major Screen Production
	Major Screen Studies
	Major Strategic Communication

Complete 12 units for ALL of the following:

Course name		Course code	Units
	Course name Media and Communication Project	Course code MDIA2901	Units 6
	Course name Internship or Project	Course code CREA3026	Units 6

Complete exactly 54 units from the following:

	Course code	Units
Course name Elective 1	Course code AUXX1011	Units 6
Course name Elective 2	Course code AUXX1012	Units 6
Course name Elective 3	Course code AUXX1013	Units 6
Course name Elective 4	Course code AUXX1014	Units 6
Course name Elective 5	Course code AUXX1015	Units 6
Course name Elective 6	Course code AUXX1016	Units 6
Course name Elective 7	Course code AUXX1017	Units 6
Course name Elective 8	Course code AUXX1018	Units 6
Course name Elective 9	Course code AUXX1019	Units 6

Career outcomes

Media and communication professionals are highly sought after in established and emerging creative industries; communication and social media roles; events and entertainment industries; as well as government, private sector, and not-for-profit roles.

Our innovative and industry-informed curriculum will help ensure that you graduate in high demand globally, with strong critical thinking and professional competencies.

Media and communication skills are highly transferable. People who can analyse, create and communicate, those who understand people, technology and culture, those who can create impactful stories and influence audiences are highly valued in almost any career context.

You might become a public relations expert, managing the public image and media interactions of celebrities and high-profile individuals. Or you could be a social media content creator developing innovative and engaging campaigns for brands, start-ups, global advocacy organisations and products.

Careers to consider include:

Communication officer
Social media manager
Public relations consultant
Content creator
Digital communication specialist
Immersive media specialist
Corporate communication manager.

Industry trends

The Australian media and entertainment market size is expected to grow by 4.6% and reach approximately $84.4 billion by 2032. As a professional communicator, you will be engaged with the world around you and be equipped with the skills to pursue all communicative aspects of political, economic and social issues (Expert Market Research, 2024).

How to apply

Check your eligibility

Before you begin, find the degree you wish to study and check you meet the academic entry requirements and English language requirements.

Entry requirements

Gather your relevant documents

Ensure you have all supporting documentation needed at the time of application to avoid delays.

How to apply

Complete and send your application

Apply through one of the University’s official agency partners, or via our online application system.

Apply now

How to apply

Applications for international students are open now, to begin your studies in 2026.

Apply through one of the University’s official Education Agents, or via our International Application System.

Find an Education Agent

Depending on your country of citizenship, you may be required to apply through one of our Education Agents.

Find an education agent in your country

FAQs

Explore answers to some of our most frequently asked questions.

From August 2025 you can apply as a domestic student for entry to Adelaide University in 2026.
Applications for 2026 will be via SATAC for most undergraduate and postgraduate coursework programs. A direct application process will be available for 100% online degrees at a later date. In the meantime, you could start your degree at UniSA or the University of Adelaide and continue at Adelaide University.

Adelaide University is South Australia’s largest university with seven campuses across the state. Adelaide City Campus is in the heart of the central business district (including eastern and western precincts), while our Magill, Mawson Lakes and Waite campuses are located within the inner suburbs of Adelaide. Our Mount Gambier, Roseworthy and Whyalla campuses are set in the regions of South Australia. Building on our digital and online learning successes, we aim to also deliver online education to more students than any other Australian university.

Each of our campuses is equipped with cutting-edge, discipline specific facilities, contemporary study spaces and well-resourced libraries. Our city and suburban campuses also feature on-site gyms and eateries, and health services on, or nearby, campus.

You will be well supported academically, socially, emotionally and spiritually with access to on-campus facilities and services such as counselling, learning support, childcare, prayer rooms and more.

You will be well supported through a range of services at Adelaide University to ensure you get the most out of your student experience. Support services include:

Academic learning support, including after-hours support provided via Studiosity through live online chat assistance with writing, referencing, mathematics and more.
Advice and advocacy regarding access, adjustments and inclusivity if you have a disability, impairment, chronic health condition or significant caring responsibilities.
Libraries providing flexible study spaces, access to books, computer suites and online resources – as well as referencing support, search tips and more.
Career development hub, including extensive self-help resources, online learning programs, on-campus events, workshops and networking, one-on-one advice, and job search support.
Qualified counsellors who can provide confidential support to manage your mental health and wellbeing.
On-campus medical clinics on-site where you can make an appointment with a General Practitioner (GP) to discuss acute and preventative health care matters.
Information and advice for international students regarding accommodation, student life, visa and work rights and academic policies and procedures.
An active and visible LGBTIQA+ Ally Network that ensures the University provides a supportive environment where all staff and students can safely work and study free of harassment or discrimination.
Prayer rooms on campus, including gender specific spaces for worship purposes.
Campus security available 24 hours a day, seven days a week to ensure all students feel safe on campus.
A range of scholarships offered to commencing and continuing students each year to make university life a little easier.
A number of social outlets including student lounges, gyms, student-led clubs, sports teams and free events throughout the year.

Your tuition fees will depend on your program of study and enrolment load. You can find the annual fees relevant to your program on the specific degree page under the ‘fees’ section. The annual fee payable for your chosen program will also be outlined in your Offer of Admission.

Adelaide University will open in January 2026. Your studies will start at different times depending on what study period you’ve applied for. Adelaide University is currently using a semester model, which means most degrees start in Semester 1. Some degrees are also available to start in mid-year, sometimes with a different degree structure. 

Studies at Adelaide University typically commence in:  

February for Semester 1  
July for Semester 2.

Some degrees, such as the Bachelor of Medical Studies and Master of Business Administration, will have different starting dates. View the relevant degree page for more detail. 

For other key dates, including census dates and exam periods, you can view our Academic calendar. 

View all FAQs

Your study experience and support

Adelaide University sets you up for success in your studies – and your social life. You’ll have access to work placement and internship opportunities, overseas study tours and exchanges, networking events with guest speakers and more. Our campuses are equipped with purpose-built facilities including lecture theatres, libraries, workshops, laboratories, and spaces that simulate real work environments. These are all supported by the latest technologies and a 24/7 online learning platform with personalised study information and resources.

You’ll have everything you need to live well and thrive during your studies, with health services on campus, gymnasiums, technology zones and modern student lounges. Get involved in campus sport or join our student clubs that will connect you to your passions – and the people who share them.

Adelaide also has a variety of accommodation options to suit your individual requirements and budget, with options ranging from dedicated student accommodation to private rentals. One of the world’s most liveable cities, Adelaide has lots of leafy parks, gardens and social hubs – and some of the highest living standards globally. No matter where you are in Adelaide, you’re only a short distance from beaches, vineyards, museums, art galleries, restaurants, bars and parklands. Visit the accommodation web page to find out more.

Student services

We’re here to support you on your student journey. Adelaide University offers a range of support services and facilities, including:

Career advice and mentoring services
Personal counselling
LGBTQIA+ support
Academic support
Fees and finance help
Security services
Accommodation services
Common rooms
Prayer rooms.

You’ll also have unlimited access to our dedicated student support hub. Visit in-person or online, or contact our friendly team by phone. We can assist you with anything study-related including enrolment, identification cards, timetables, fees and more.

Your campus

You'll be studying at one of our renowned campuses, accessing cutting-edge facilities and contemporary study spaces.

This degree is offered at the following campus(es)

Study hours

Your courses will require a combination of different learning formats, including lectures, tutorials, workshops, seminars and practicals. Aside from your classes, you’ll also need to allocate additional time for independent study. This may include assignments, readings, projects and contributing to online discussion forums. As a rough guide, full-time studies may require 12-26 hours of class time and 14-18 hours of independent study per week.

Assessment

During your studies at Adelaide University, you’ll complete a mixture of practical, professional and research-based learning. Your assessment types will vary depending on the degree you’re studying, but may include: