Undergraduate | 2026

Bachelor of Media and Communication majoring in Digital and Social Media Storytelling

Start date

February, July

Campus

Adelaide City, Magill

Duration

3 year(s) full-time

Mode

Hybrid

Program code

BMECO

Study as

Full-time

Indicative annual fees

$41,300

Prerequisite

None

Assumed knowledge

None

English language requirements

IELTS Overall 6.5 IELTS Reading 6.0 IELTS Listening 6.0 IELTS Speaking 6.0 IELTS Writing 6.0 Equivalent English qualifications

CRICOS code

115730K

Entry requirements

Admission criteria

To be eligible for admission, an applicant must have achieved at least one of the following minimum entry requirements and demonstrate that they fulfill any prerequisite and essential criteria for admission. In cases where there are more eligible applicants than available places, admission will be competitive with ranks based on the entry criteria.

Recent secondary education (Year 12)

Completion of a secondary education qualification equivalent to the South Australian Certificate of Education (SACE).

Vocational Education and Training (VET)

Completion of an award from a registered training organisation (RTO) at Certificate IV (AQF level 4) or higher.

Higher education study

Successful completion of at least 6 months full-time study (or equivalent part-time) of an undergraduate certificate (AQF level 5) or higher qualification from a recognised higher education institution.

English language entry requirements

In addition, international students who speak English as an additional language must have obtained one of the following standards within the last two years prior to admission. Possession of one or more of these qualifications, in addition to the academic entry requirements, does not, in itself, guarantee a place at Adelaide University. Applications are considered on an individual basis and selection is competitive. Where previous study/work experience was conducted in English, the application must be accompanied by certified documentation from the educational institution/employer certifying that the language of instruction/employment was English.

IELTS Overall 6.5
IELTS Reading 6.0
IELTS Listening 6.0
IELTS Speaking 6.0
IELTS Writing 6.0

Please access the following link for a comprehensive list of English language tests accepted by Adelaide University and other important information in relation to meeting the University’s language requirements:

Equivalent English qualifications

International admissions by country

Country	Score
Australia – ATAR	75
Bangladesh – Higher Secondary Certificate (HSC)	4.85
China – Gaokao	65%
Hong Kong – Diploma of Secondary Education (HKDSE)	17
India – CBSE and CISCE	75
India – State Board Examinations	85
Kenya – Certificate of Secondary Education (KCSE)	B+
Malaysia – Sijil Tinggi Persekolahan Malaysia (STPM)	2.78
Malaysia – United Entrance Certificate (UEC)	20
Malaysia – Matrikulasi	2.78
Singapore - Singapore GCE Advanced Levels	8
Sri Lanka – GCE A Levels	9
Vietnam – Year 12 - Bằng Tốt Nghiệp Trung Học Phổ Thông	8.00

Why Bachelor of Media and Communication?

We live in a world where stories aren’t just told – they are experienced. Stories come to life on social media. From short videos to collaborative threads, social media storytelling is one of the most vibrant and influential ways that today’s audiences interact with media, news, brands and culture.

In our Bachelor of Media and Communication majoring in Digital and Social Media Storytelling, engage with digital media spaces to produce creative stories. You’ll learn how to create living and shareable experiences that are driven by community engagement. You’ll gain a comprehensive understanding of how to digitally communicate with a variety of audiences.

Discover how to create and design online content that entices audiences with a single click. Benefit from a tailored degree structure to ensure you graduate with the professional skills to be a master of digital content creation.

Overview

Our Bachelor of Media and Communication majoring in Digital and Social Media Storytelling focuses on digital media texts, networks and platforms. You’ll learn how to optimise these spaces for creative storytelling and media production.

Be introduced to key theories and concepts to build a skillset in image building, branding and narrative strategies. Put your skills into practice by creating digital images and study how stories are told using digital imagery. Draw on the history of various forms of entertainment across a range of contexts, topics and formats. Explore social media applications from a range of perspectives, considering the influence and capabilities of each.

You’ll apply your skills and gain professional experience partnering with industry experts working at the forefront of new technologies. Discover how social media intersects with our everyday lives and begin a career creating and influencing the digital world.

Key features

Critically engage with communication strategies used in digitally mediated storytelling.
Learn key theories and concepts in building a brand’s image and strategies.
Gain practical knowledge of digital image making, exploring how stories are told using digital imagery.
Tell captivating audio-focused stories through a range of formats.
Explore key concepts in social media and digital storytelling through a research project on a topic of your interest.
Use extended realities technologies to tell three dimensional stories.

What you'll learn

In this degree, you’ll learn how to create and utilise a range of digital formats to bring stories to life. This includes creating specific digital imagery to captivate audiences and convey messages. Grasp the contextual, technical and conceptual knowledge required to tell image and audio-focused stories. Equipped with advanced knowledge in social media trends, you’ll learn how to research, create and evaluate posts for promotional activities.

In second year, you’ll be a part of an industry-focused project and learn how to create professional standard work. Courses covering communication research methodologies will ensure your work is guided by current practices in the field. Learn the art of effective communication and apply this to your personally curated digital stories.

Building on theoretical concepts in third year, you’ll undertake a professional experience where, under the guidance of academic professionals and industry creatives, you will hone your social media and storytelling skills.

Learn how current technologies are shaping the way audiences are influenced. Your major will also explore immersive media and three-dimensional, podcast and audio and video storytelling. Your work will culminate in a final capstone project where you will present on a topic of interest from your studies.

Majors

The Bachelor of Media and Communication is also available with majors in the following:

Games Design and Production
Digital Media and Web Design
Immersive Media
Media Cultures
Screen Production
Screen Studies
Strategic Communication.

What courses you'll study

Complete 144 units comprising:

78 units from Core courses, and
Either:
48 units for one Major from Majors, or
48 units from Discipline courses, and
12 units for all Work integrated learning, and
54 units from Electives

Complete exactly 78 units from the following:

	Course code	Units
Course name Key Concepts in Media and Communication	Course code MARK1003	Units 6
Course name Media and Communication Project	Course code MDIA2901	Units 6
Course name Digital Platforms	Course code MDIA1001	Units 6
Course name Creating Content for Media	Course code MARK2101	Units 6
Course name Media Law, Policy and Ethics	Course code MARK2003	Units 6
Course name Research Methods in Media and Communication	Course code MARK2002	Units 6
Course name Promotional Culture	Course code MARK2102	Units 6
Course name Media Industries in Transition	Course code CREA3012	Units 6
Course name Strategic Planning for Media and Communication	Course code MARK3006	Units 6
Course name Advanced Concepts in Media and Communication	Course code CREA3023	Units 6
Course name UG Common Core 1	Course code AUXX1000	Units 6
Course name UG Common Core 2	Course code AUXX2000	Units 6
Course name UG Common Core 3	Course code AUXX3000	Units 6

Complete 48 units for ALL of the following:

	Course code	Units
Course name Social Media Audiences and Algorithmic Cultures	Course code MARK1002	Units 6
Course name Image, Brand and Narrative	Course code MARK1005	Units 6
Course name Digital Image and Video	Course code MDIA2003	Units 6
Course name Podcasting and Audio Storytelling	Course code MDIA2004	Units 6
Course name Digital and Social Media Management	Course code MDIA2005	Units 6
Course name XR Storytelling	Course code CREA3007	Units 6
Course name Digital Mediascapes	Course code MDIA3002	Units 6
Course name Online Storytelling Research Capstone	Course code CREA3010	Units 6

Complete 12 units for ALL of the following:

Course name		Course code	Units
	Course name Media and Communication Project	Course code MDIA2901	Units 6
	Course name Internship or Project	Course code CREA3026	Units 6

Complete exactly 54 units from the following:

	Course code	Units
Course name Elective 1	Course code AUXX1011	Units 6
Course name Elective 2	Course code AUXX1012	Units 6
Course name Elective 3	Course code AUXX1013	Units 6
Course name Elective 4	Course code AUXX1014	Units 6
Course name Elective 5	Course code AUXX1015	Units 6
Course name Elective 6	Course code AUXX1016	Units 6
Course name Elective 7	Course code AUXX1017	Units 6
Course name Elective 8	Course code AUXX1018	Units 6
Course name Elective 9	Course code AUXX1019	Units 6

Career outcomes

Embarking on a career in digital and social media storytelling offers numerous opportunities to blend creativity with technology, making it an exciting field for telling stories in new and innovative ways.

You might find yourself combining media, communication and and content creation, telling informative stories to a brand’s loyal customer base. You might become a social media manager for a global business, curating advertising campaigns for maximum audience interaction. Or you might build your own creative brand, telling your stories to a global audience.

Graduates can pursue roles such as: 

Content creator
Social media manager
Digital content specialist
Content strategist
Copywriter
Social media analyst.

Industry trends

Social media is a constantly growing medium - the average person uses 6.7 different social networks per month and spends roughly 143 minutes a day on social media. Be equipped with the skills to target patterns in audience behaviour and maximise content interaction for local and global businesses. You’ll be prepared to bring digitally mediated storytelling to an international market (Anchor Digital, 2024).

How to apply

Check your eligibility

Before you begin, find the degree you wish to study and check you meet the academic entry requirements and English language requirements.

Entry requirements

Gather your relevant documents

Ensure you have all supporting documentation needed at the time of application to avoid delays.

How to apply

Complete and send your application

Apply through one of the University’s official agency partners, or via our online application system.

Apply now

How to apply

Applications for international students are open now, to begin your studies in 2026.

Apply through one of the University’s official Education Agents, or via our International Application System.

Find an Education Agent

Depending on your country of citizenship, you may be required to apply through one of our Education Agents.

Find an education agent in your country

FAQs

Explore answers to some of our most frequently asked questions.

From August 2025 you can apply as a domestic student for entry to Adelaide University in 2026.
Applications for 2026 will be via SATAC for most undergraduate and postgraduate coursework programs. A direct application process will be available for 100% online degrees at a later date. In the meantime, you could start your degree at UniSA or the University of Adelaide and continue at Adelaide University.

Adelaide University is South Australia’s largest university with seven campuses across the state. Adelaide City Campus is in the heart of the central business district (including eastern and western precincts), while our Magill, Mawson Lakes and Waite campuses are located within the inner suburbs of Adelaide. Our Mount Gambier, Roseworthy and Whyalla campuses are set in the regions of South Australia. Building on our digital and online learning successes, we aim to also deliver online education to more students than any other Australian university.

Each of our campuses is equipped with cutting-edge, discipline specific facilities, contemporary study spaces and well-resourced libraries. Our city and suburban campuses also feature on-site gyms and eateries, and health services on, or nearby, campus.

You will be well supported academically, socially, emotionally and spiritually with access to on-campus facilities and services such as counselling, learning support, childcare, prayer rooms and more.

You will be well supported through a range of services at Adelaide University to ensure you get the most out of your student experience. Support services include:

Academic learning support, including after-hours support provided via Studiosity through live online chat assistance with writing, referencing, mathematics and more.
Advice and advocacy regarding access, adjustments and inclusivity if you have a disability, impairment, chronic health condition or significant caring responsibilities.
Libraries providing flexible study spaces, access to books, computer suites and online resources – as well as referencing support, search tips and more.
Career development hub, including extensive self-help resources, online learning programs, on-campus events, workshops and networking, one-on-one advice, and job search support.
Qualified counsellors who can provide confidential support to manage your mental health and wellbeing.
On-campus medical clinics on-site where you can make an appointment with a General Practitioner (GP) to discuss acute and preventative health care matters.
Information and advice for international students regarding accommodation, student life, visa and work rights and academic policies and procedures.
An active and visible LGBTIQA+ Ally Network that ensures the University provides a supportive environment where all staff and students can safely work and study free of harassment or discrimination.
Prayer rooms on campus, including gender specific spaces for worship purposes.
Campus security available 24 hours a day, seven days a week to ensure all students feel safe on campus.
A range of scholarships offered to commencing and continuing students each year to make university life a little easier.
A number of social outlets including student lounges, gyms, student-led clubs, sports teams and free events throughout the year.

Your tuition fees will depend on your program of study and enrolment load. You can find the annual fees relevant to your program on the specific degree page under the ‘fees’ section. The annual fee payable for your chosen program will also be outlined in your Offer of Admission.

Adelaide University will open in January 2026. Your studies will start at different times depending on what study period you’ve applied for. Adelaide University is currently using a semester model, which means most degrees start in Semester 1. Some degrees are also available to start in mid-year, sometimes with a different degree structure. 

Studies at Adelaide University typically commence in:  

February for Semester 1  
July for Semester 2.

Some degrees, such as the Bachelor of Medical Studies and Master of Business Administration, will have different starting dates. View the relevant degree page for more detail. 

For other key dates, including census dates and exam periods, you can view our Academic calendar. 

View all FAQs

Your study experience and support

Adelaide University sets you up for success in your studies – and your social life. You’ll have access to work placement and internship opportunities, overseas study tours and exchanges, networking events with guest speakers and more. Our campuses are equipped with purpose-built facilities including lecture theatres, libraries, workshops, laboratories, and spaces that simulate real work environments. These are all supported by the latest technologies and a 24/7 online learning platform with personalised study information and resources.

You’ll have everything you need to live well and thrive during your studies, with health services on campus, gymnasiums, technology zones and modern student lounges. Get involved in campus sport or join our student clubs that will connect you to your passions – and the people who share them.

Adelaide also has a variety of accommodation options to suit your individual requirements and budget, with options ranging from dedicated student accommodation to private rentals. One of the world’s most liveable cities, Adelaide has lots of leafy parks, gardens and social hubs – and some of the highest living standards globally. No matter where you are in Adelaide, you’re only a short distance from beaches, vineyards, museums, art galleries, restaurants, bars and parklands. Visit the accommodation web page to find out more.

Student services

We’re here to support you on your student journey. Adelaide University offers a range of support services and facilities, including:

Career advice and mentoring services
Personal counselling
LGBTQIA+ support
Academic support
Fees and finance help
Security services
Accommodation services
Common rooms
Prayer rooms.

You’ll also have unlimited access to our dedicated student support hub. Visit in-person or online, or contact our friendly team by phone. We can assist you with anything study-related including enrolment, identification cards, timetables, fees and more.

Your campus

You'll be studying at one of our renowned campuses, accessing cutting-edge facilities and contemporary study spaces.

This degree is offered at the following campus(es)

Study hours

Your courses will require a combination of different learning formats, including lectures, tutorials, workshops, seminars and practicals. Aside from your classes, you’ll also need to allocate additional time for independent study. This may include assignments, readings, projects and contributing to online discussion forums. As a rough guide, full-time studies may require 12-26 hours of class time and 14-18 hours of independent study per week.

Assessment

During your studies at Adelaide University, you’ll complete a mixture of practical, professional and research-based learning. Your assessment types will vary depending on the degree you’re studying, but may include: