Why Bachelor of Media and Communication?
We live in a world where stories aren’t just told – they are experienced. Stories come to life on social media. From short videos to collaborative threads, social media storytelling is one of the most vibrant and influential ways that today’s audiences interact with media, news, brands and culture.
In our Bachelor of Media and Communication majoring in Digital and Social Media Storytelling, engage with digital media spaces to produce creative stories. You’ll learn how to create living and shareable experiences that are driven by community engagement. You’ll gain a comprehensive understanding of how to digitally communicate with a variety of audiences.
Discover how to create and design online content that entices audiences with a single click. Benefit from a tailored degree structure to ensure you graduate with the professional skills to be a master of digital content creation.
Overview
Our Bachelor of Media and Communication majoring in Digital and Social Media Storytelling focuses on digital media texts, networks and platforms. You’ll learn how to optimise these spaces for creative storytelling and media production.
Be introduced to key theories and concepts to build a skillset in image building, branding and narrative strategies. Put your skills into practice by creating digital images and study how stories are told using digital imagery. Draw on the history of various forms of entertainment across a range of contexts, topics and formats. Explore social media applications from a range of perspectives, considering the influence and capabilities of each.
You’ll apply your skills and gain professional experience partnering with industry experts working at the forefront of new technologies. Discover how social media intersects with our everyday lives and begin a career creating and influencing the digital world.
Key features
Critically engage with communication strategies used in digitally mediated storytelling. - Learn key theories and concepts in building a brand’s image and strategies.
- Gain practical knowledge of digital image making, exploring how stories are told using digital imagery.
- Tell captivating audio-focused stories through a range of formats.
- Explore key concepts in social media and digital storytelling through a research project on a topic of your interest.
- Use extended realities technologies to tell three dimensional stories.
What you'll learn
In this degree, you’ll learn how to create and utilise a range of digital formats to bring stories to life. This includes creating specific digital imagery to captivate audiences and convey messages. Grasp the contextual, technical and conceptual knowledge required to tell image and audio-focused stories. Equipped with advanced knowledge in social media trends, you’ll learn how to research, create and evaluate posts for promotional activities.
In second year, you’ll be a part of an industry-focused project and learn how to create professional standard work. Courses covering communication research methodologies will ensure your work is guided by current practices in the field. Learn the art of effective communication and apply this to your personally curated digital stories.
Building on theoretical concepts in third year, you’ll undertake a professional experience where, under the guidance of academic professionals and industry creatives, you will hone your social media and storytelling skills.
Learn how current technologies are shaping the way audiences are influenced. Your major will also explore immersive media and three-dimensional, podcast and audio and video storytelling. Your work will culminate in a final capstone project where you will present on a topic of interest from your studies.
Majors
The Bachelor of Media and Communication is also available with majors in the following:
What courses you'll study
Complete 144 units comprising:
- 84 units for Core courses, and
- Either:
- 48 units for one Major from Majors, or
- 48 units from Discipline courses, and
- 6 units for all Work integrated learning, and
- 6 units for Electives
Complete 84 units comprising:
- 18 units from Common core, and
- 66 units for all Program core
| Course name | Course code | Units | |
|---|---|---|---|
|
Course name
An Ethically Rich Life
|
Course code
COREX001
|
Units
6
|
|
|
Course name
Fact or Fiction: Data for Everyone
|
Course code
COREX002
|
Units
6
|
|
|
Course name
Igniting Change: Ideas to Action
|
Course code
COREX003
|
Units
6
|
|
|
Course name
Proppa Ways, Future Practice
|
Course code
COREX004
|
Units
6
|
|
|
Course name
Responsible AI: Bridging Ethics, Education and Industry
|
Course code
COREX005
|
Units
6
|
|
|
Course name
Ways of Being, Ways of Seeing
|
Course code
COREX006
|
Units
6
|
| Course name | Course code | Units | |
|---|---|---|---|
|
|
Course name
Digital Platforms
|
Course code
MDIA1001
|
Units
6
|
|
|
Course name
Key Concepts in Media and Communication
|
Course code
MDIA1018
|
Units
6
|
|
|
Course name
Media and Communication Professional Identities
|
Course code
MDIA1016
|
Units
6
|
|
|
Course name
Creating Content for Media
|
Course code
MDIA2101
|
Units
6
|
|
|
Course name
Media Law, Policy and Ethics
|
Course code
MDIA2022
|
Units
6
|
|
|
Course name
Research Methods in Media and Communication
|
Course code
MDIA2021
|
Units
6
|
|
|
Course name
Promotional Culture
|
Course code
MDIA2102
|
Units
6
|
|
|
Course name
Media Industries in Transition
|
Course code
MDIA3015
|
Units
6
|
|
|
Course name
Media and Communication Professional Experience
|
Course code
MDIA3905
|
Units
6
|
|
|
Course name
Strategic Planning for Media and Communication
|
Course code
MDIA3017
|
Units
6
|
|
|
Course name
Advanced Concepts in Media and Communication
|
Course code
MDIA3023
|
Units
6
|
| Course name | Course code | Units | |
|---|---|---|---|
| Year 1 | |||
| Semester 1 | |||
 |
Course name
Key Concepts in Media and Communication
|
Course code
MDIA1018
|
Units
6
|
|
Course name
Digital Platforms
|
Course code
MDIA1001
|
Units
6
|
|
Course name
Social Media Audiences and Algorithmic Cultures
|
Course code
MDIA1017
|
Units
6
|
|
Course name
|
Course code
-
|
Units
6
|
| Semester 2 | |||
|
Course name
Media and Communication Professional Identities
|
Course code
MDIA1016
|
Units
6
|
|
Course name
Creating Content for Media
|
Course code
MDIA2101
|
Units
6
|
|
Course name
Image, Brand and Narrative
|
Course code
MDIA1019
|
Units
6
|
|
Course name
|
Course code
-
|
Units
6
|
| Year 2 | |||
| Semester 1 | |||
|
Course name
Media Law, Policy and Ethics
|
Course code
MDIA2022
|
Units
6
|
|
Course name
Research Methods in Media and Communication
|
Course code
MDIA2021
|
Units
6
|
|
Course name
|
Course code
-
|
Units
6
|
|
Course name
Digital Image and Video
|
Course code
MDIA2003
|
Units
6
|
| Semester 2 | |||
|
Course name
Promotional Culture
|
Course code
MDIA2102
|
Units
6
|
|
Course name
Media and Communication Project
|
Course code
MDIA2901
|
Units
6
|
|
Course name
Podcasting and Audio Storytelling
|
Course code
MDIA2004
|
Units
6
|
|
Course name
Digital and Social Media Management
|
Course code
MDIA2005
|
Units
6
|
| Year 3 | |||
| Semester 1 | |||
|
Course name
Media Industries in Transition
|
Course code
MDIA3015
|
Units
6
|
|
Course name
Strategic Planning for Media and Communication
|
Course code
MDIA3017
|
Units
6
|
|
Course name
Digital Mediascapes
|
Course code
MDIA3002
|
Units
6
|
|
Course name
Immersive Media Storytelling
|
Course code
MDIA3013
|
Units
6
|
| Semester 2 | |||
|
Course name
Advanced Concepts in Media and Communication
|
Course code
MDIA3023
|
Units
6
|
|
Course name
Media and Communication Professional Experience
|
Course code
MDIA3905
|
Units
6
|
|
Course name
Online Storytelling Research Capstone
|
Course code
MDIA3014
|
Units
6
|
|
Course name
|
Course code
-
|
Units
6
|
Complete 48 units for ALL of the following:
| Course name | Course code | Units | |
|---|---|---|---|
|
|
Course name
Social Media Audiences and Algorithmic Cultures
|
Course code
MDIA1017
|
Units
6
|
|
|
Course name
Image, Brand and Narrative
|
Course code
MDIA1019
|
Units
6
|
|
|
Course name
Digital Image and Video
|
Course code
MDIA2003
|
Units
6
|
|
|
Course name
Podcasting and Audio Storytelling
|
Course code
MDIA2004
|
Units
6
|
|
|
Course name
Digital and Social Media Management
|
Course code
MDIA2005
|
Units
6
|
|
|
Course name
Digital Mediascapes
|
Course code
MDIA3002
|
Units
6
|
|
|
Course name
Immersive Media Storytelling
|
Course code
MDIA3013
|
Units
6
|
|
|
Course name
Online Storytelling Research Capstone
|
Course code
MDIA3014
|
Units
6
|
| Course name | Course code | Units | |
|---|---|---|---|
| Year 1 | |||
| Semester 1 | |||
|
Course name
Key Concepts in Media and Communication
|
Course code
MDIA1018
|
Units
6
|
|
Course name
Digital Platforms
|
Course code
MDIA1001
|
Units
6
|
|
Course name
Social Media Audiences and Algorithmic Cultures
|
Course code
MDIA1017
|
Units
6
|
|
Course name
|
Course code
-
|
Units
6
|
| Semester 2 | |||
|
Course name
Media and Communication Professional Identities
|
Course code
MDIA1016
|
Units
6
|
|
Course name
Creating Content for Media
|
Course code
MDIA2101
|
Units
6
|
|
Course name
Image, Brand and Narrative
|
Course code
MDIA1019
|
Units
6
|
|
Course name
|
Course code
-
|
Units
6
|
| Year 2 | |||
| Semester 1 | |||
|
Course name
Media Law, Policy and Ethics
|
Course code
MDIA2022
|
Units
6
|
|
Course name
Research Methods in Media and Communication
|
Course code
MDIA2021
|
Units
6
|
|
Course name
|
Course code
-
|
Units
6
|
|
Course name
Digital Image and Video
|
Course code
MDIA2003
|
Units
6
|
| Semester 2 | |||
|
Course name
Promotional Culture
|
Course code
MDIA2102
|
Units
6
|
|
Course name
Media and Communication Project
|
Course code
MDIA2901
|
Units
6
|
|
Course name
Podcasting and Audio Storytelling
|
Course code
MDIA2004
|
Units
6
|
|
Course name
Digital and Social Media Management
|
Course code
MDIA2005
|
Units
6
|
| Year 3 | |||
| Semester 1 | |||
|
Course name
Media Industries in Transition
|
Course code
MDIA3015
|
Units
6
|
|
Course name
Strategic Planning for Media and Communication
|
Course code
MDIA3017
|
Units
6
|
|
Course name
Digital Mediascapes
|
Course code
MDIA3002
|
Units
6
|
|
Course name
Immersive Media Storytelling
|
Course code
MDIA3013
|
Units
6
|
| Semester 2 | |||
|
Course name
Advanced Concepts in Media and Communication
|
Course code
MDIA3023
|
Units
6
|
|
Course name
Media and Communication Professional Experience
|
Course code
MDIA3905
|
Units
6
|
|
Course name
Online Storytelling Research Capstone
|
Course code
MDIA3014
|
Units
6
|
|
Course name
|
Course code
-
|
Units
6
|
Complete 6 units for ALL of the following:
| Course name | Course code | Units | |
|---|---|---|---|
|
|
Course name
Media and Communication Project
|
Course code
MDIA2901
|
Units
6
|
| Course name | Course code | Units | |
|---|---|---|---|
| Year 1 | |||
| Semester 1 | |||
|
Course name
Key Concepts in Media and Communication
|
Course code
MDIA1018
|
Units
6
|
|
Course name
Digital Platforms
|
Course code
MDIA1001
|
Units
6
|
|
Course name
Social Media Audiences and Algorithmic Cultures
|
Course code
MDIA1017
|
Units
6
|
|
Course name
|
Course code
-
|
Units
6
|
| Semester 2 | |||
|
Course name
Media and Communication Professional Identities
|
Course code
MDIA1016
|
Units
6
|
|
Course name
Creating Content for Media
|
Course code
MDIA2101
|
Units
6
|
|
Course name
Image, Brand and Narrative
|
Course code
MDIA1019
|
Units
6
|
|
Course name
|
Course code
-
|
Units
6
|
| Year 2 | |||
| Semester 1 | |||
|
Course name
Media Law, Policy and Ethics
|
Course code
MDIA2022
|
Units
6
|
|
Course name
Research Methods in Media and Communication
|
Course code
MDIA2021
|
Units
6
|
|
Course name
|
Course code
-
|
Units
6
|
|
Course name
Digital Image and Video
|
Course code
MDIA2003
|
Units
6
|
| Semester 2 | |||
|
Course name
Promotional Culture
|
Course code
MDIA2102
|
Units
6
|
|
Course name
Media and Communication Project
|
Course code
MDIA2901
|
Units
6
|
|
Course name
Podcasting and Audio Storytelling
|
Course code
MDIA2004
|
Units
6
|
|
Course name
Digital and Social Media Management
|
Course code
MDIA2005
|
Units
6
|
| Year 3 | |||
| Semester 1 | |||
|
Course name
Media Industries in Transition
|
Course code
MDIA3015
|
Units
6
|
|
Course name
Strategic Planning for Media and Communication
|
Course code
MDIA3017
|
Units
6
|
|
Course name
Digital Mediascapes
|
Course code
MDIA3002
|
Units
6
|
|
Course name
Immersive Media Storytelling
|
Course code
MDIA3013
|
Units
6
|
| Semester 2 | |||
|
Course name
Advanced Concepts in Media and Communication
|
Course code
MDIA3023
|
Units
6
|
|
Course name
Media and Communication Professional Experience
|
Course code
MDIA3905
|
Units
6
|
|
Course name
Online Storytelling Research Capstone
|
Course code
MDIA3014
|
Units
6
|
|
Course name
|
Course code
-
|
Units
6
|
Complete 6 units comprising:
- 6 units from University-wide electives
| Course name | Course code | Units | |
|---|---|---|---|
| Year 1 | |||
| Semester 1 | |||
|
Course name
Key Concepts in Media and Communication
|
Course code
MDIA1018
|
Units
6
|
|
Course name
Digital Platforms
|
Course code
MDIA1001
|
Units
6
|
|
Course name
Social Media Audiences and Algorithmic Cultures
|
Course code
MDIA1017
|
Units
6
|
|
Course name
|
Course code
-
|
Units
6
|
| Semester 2 | |||
|
Course name
Media and Communication Professional Identities
|
Course code
MDIA1016
|
Units
6
|
|
Course name
Creating Content for Media
|
Course code
MDIA2101
|
Units
6
|
|
Course name
Image, Brand and Narrative
|
Course code
MDIA1019
|
Units
6
|
|
Course name
|
Course code
-
|
Units
6
|
| Year 2 | |||
| Semester 1 | |||
|
Course name
Media Law, Policy and Ethics
|
Course code
MDIA2022
|
Units
6
|
|
Course name
Research Methods in Media and Communication
|
Course code
MDIA2021
|
Units
6
|
|
Course name
|
Course code
-
|
Units
6
|
|
Course name
Digital Image and Video
|
Course code
MDIA2003
|
Units
6
|
| Semester 2 | |||
|
Course name
Promotional Culture
|
Course code
MDIA2102
|
Units
6
|
|
Course name
Media and Communication Project
|
Course code
MDIA2901
|
Units
6
|
|
Course name
Podcasting and Audio Storytelling
|
Course code
MDIA2004
|
Units
6
|
|
Course name
Digital and Social Media Management
|
Course code
MDIA2005
|
Units
6
|
| Year 3 | |||
| Semester 1 | |||
|
Course name
Media Industries in Transition
|
Course code
MDIA3015
|
Units
6
|
|
Course name
Strategic Planning for Media and Communication
|
Course code
MDIA3017
|
Units
6
|
|
Course name
Digital Mediascapes
|
Course code
MDIA3002
|
Units
6
|
|
Course name
Immersive Media Storytelling
|
Course code
MDIA3013
|
Units
6
|
| Semester 2 | |||
|
Course name
Advanced Concepts in Media and Communication
|
Course code
MDIA3023
|
Units
6
|
|
Course name
Media and Communication Professional Experience
|
Course code
MDIA3905
|
Units
6
|
|
Course name
Online Storytelling Research Capstone
|
Course code
MDIA3014
|
Units
6
|
|
Course name
|
Course code
-
|
Units
6
|
Career outcomes
Embarking on a career in digital and social media storytelling offers numerous opportunities to blend creativity with technology, making it an exciting field for telling stories in new and innovative ways.
You might find yourself combining media, communication and and content creation, telling informative stories to a brand’s loyal customer base. You might become a social media manager for a global business, curating advertising campaigns for maximum audience interaction. Or you might build your own creative brand, telling your stories to a global audience.
Graduates can pursue roles such as:
- Content creator
- Social media manager
- Digital content specialist
- Content strategist
- Copywriter
- Social media analyst.
Industry trends
Social media is a constantly growing medium - the average person uses 6.7 different social networks per month and spends roughly 143 minutes a day on social media. Be equipped with the skills to target patterns in audience behaviour and maximise content interaction for local and global businesses. You’ll be prepared to bring digitally mediated storytelling to an international market (Anchor Digital, 2024).
Ready to apply?
Your study experience and support
Adelaide University sets you up for success in your studies – and your social life. You’ll have access to work placement and internship opportunities, overseas study tours and exchanges, networking events with guest speakers and more. Our campuses are equipped with purpose-built facilities including lecture theatres, libraries, workshops, laboratories, and spaces that simulate real work environments. These are all supported by the latest technologies and a 24/7 online learning platform with personalised study information and resources.
You’ll have everything you need to live well and thrive during your studies, with health services on campus, gymnasiums, technology zones and modern student lounges. Get involved in campus sport or join our student clubs that will connect you to your passions – and the people who share them.
Adelaide also has a variety of accommodation options to suit your individual requirements and budget, with options ranging from dedicated student accommodation to private rentals. One of the world’s most liveable cities, Adelaide has lots of leafy parks, gardens and social hubs – and some of the highest living standards globally. No matter where you are in Adelaide, you’re only a short distance from beaches, vineyards, museums, art galleries, restaurants, bars and parklands. Visit the accommodation web page to find out more.
Student services
We’re here to support you on your student journey. Adelaide University offers a range of support services and facilities, including:
- Career advice and mentoring services
- Personal counselling
- LGBTQIA+ support
- Academic support
- Fees and finance help
- Security services
- Accommodation services
- Common rooms
- Prayer rooms.
You’ll also have unlimited access to our dedicated student support hub. Visit in-person or online, or contact our friendly team by phone. We can assist you with anything study-related including enrolment, identification cards, timetables, fees and more.
Your campus
You'll be studying at one of our renowned campuses, accessing cutting-edge facilities and contemporary study spaces.
Study hours
Your courses will require a combination of different learning formats, including lectures, tutorials, workshops, seminars and practicals. Aside from your classes, you’ll also need to allocate additional time for independent study. This may include assignments, readings, projects and contributing to online discussion forums. As a rough guide, full-time studies may require 12-26 hours of class time and 14-18 hours of independent study per week.
Assessment
During your studies at Adelaide University, you’ll complete a mixture of practical, professional and research-based learning. Your assessment types will vary depending on the degree you’re studying, but may include:
- Case studies
- Essays and assignments
- Examinations
- Group projects
- Internships and placements
- Practicals
- Presentations
- Reports and project documentations
- Research projects
- Workplace and classroom contributions.
