Why Bachelor of Journalism?
Ever seen a video online that just clicked and made everything clear? Or a blog that answered all your questions?
Skilled digital creators are invaluable. They help people learn new things and understand the world around them with content that’s accessible and relevant. By studying journalism and digital storytelling, you’ll gain in demand skills, dual expertise and flexibility in your future career.
You’ll develop engaging and important written, audio and video content for platforms that millions use every day. Tell important stories in the public interest. Captivate audiences around the globe, start important conversations and drive real change.
Overview
The Bachelor of Journalism majoring in Digital and Social Media Storytelling equips you with the tools to navigate today’s fast-paced digital environment.
You'll gain foundational skills in news writing, audio journalism and multimedia production. Practise creating engaging content across social media, podcasts and video platforms. Use data to explore audience preferences and behaviours. Ethical reporting as a digital and social media professional is also a key focus of your studies. You’ll study media law and ethics to ensure you create content responsibly. Learn about legal boundaries in the field and unpack complex issues like privacy and intellectual property. Hands-on experience is part of your studies, so you’ll undertake professional experience where you’ll apply your skills in a real-world setting.
By graduation, you’ll be ready to thrive in careers like social media management, digital journalism and multimedia production. You’ll have the skills to influence audiences and shape cultural narratives in today’s dynamic digital landscape.
Key features
Learn to create compelling written, audio and video content for digital platforms like social media, podcasts and video journalism.- Gain hands-on experience in investigative reporting and multimedia storytelling.
- Explore audience insights and algorithmic cultures so your content resonates and gets results.
- Gain professional experience in your final year, applying your skills in real-world settings.
- Study media law, ethics and policy to provide a framework for responsible journalism.
- Gain transferrable skills in digital communication, multiplying your career opportunities in a fast-changing industry.
What you'll learn
In the Bachelor of Journalism majoring in Digital and Social Media Storytelling at Adelaide University, you’ll develop essential skills for creating powerful content in the fast-paced media landscape.
Your studies will cover a broad range of storytelling techniques, from news writing and multimedia journalism to the latest approaches in social media and digital media management.
Your first year introduces you to the foundations of journalism. Core courses include news writing, multimedia journalism and image, brand and narrative. You’ll also explore how social media audiences engage with content and the impact of algorithms on what people see and share.
In the second year, you’ll expand into digital and visual storytelling, developing expertise in areas like feature writing, media law and ethics.
Digital image and video, podcasting, feature writing and television journalism studies will help you refine your skills to produce professional content across diverse formats. You’ll master a range of digital tools and techniques, so you’re fully prepared to create engaging stories that resonate with audiences across different platforms.
In your final year, you’ll have the opportunity to specialise further with courses in investigative journalism, digital mediascapes and immersive media.
An internship or project will allow you to apply what you've learned in a real-world setting, giving you practical experience before graduation.
This degree provides a solid foundation to launch a career in digital journalism, social media management or multimedia production. You’ll graduate with the necessary skills to create captivating content and educate and engage audiences across multiple platforms.
Majors
The Bachelor of Journalism is also available with majors in:
This degree is also available without a major.
What courses you'll study
Complete 144 units comprising:
- 90 units for Core courses, and
- Either:
- 48 units for one Major from Majors, or
- 48 units for Electives, and
- 6 units for all Work integrated learning
Complete 90 units comprising:
- 18 units from Common core, and
- 72 units for all Program core
| Course name | Course code | Units | |
|---|---|---|---|
|
Course name
An Ethically Rich Life
|
Course code
COREX001
|
Units
6
|
|
|
Course name
Fact or Fiction: Data for Everyone
|
Course code
COREX002
|
Units
6
|
|
|
Course name
Igniting Change: Ideas to Action
|
Course code
COREX003
|
Units
6
|
|
|
Course name
Proppa Ways, Future Practice
|
Course code
COREX004
|
Units
6
|
|
|
Course name
Responsible AI: Bridging Ethics, Education and Industry
|
Course code
COREX005
|
Units
6
|
|
|
Course name
Ways of Being, Ways of Seeing
|
Course code
COREX006
|
Units
6
|
| Course name | Course code | Units | |
|---|---|---|---|
|
|
Course name
Journalism Foundations
|
Course code
JOUR1000
|
Units
6
|
|
|
Course name
News Writing
|
Course code
JOUR1004
|
Units
6
|
|
|
Course name
Introduction to Broadcast
|
Course code
JOUR1005
|
Units
6
|
|
|
Course name
Multimedia Journalism
|
Course code
JOUR1006
|
Units
6
|
|
|
Course name
Audio Journalism
|
Course code
JOUR1007
|
Units
6
|
|
|
Course name
Journalism Theory and Practice
|
Course code
JOUR2000
|
Units
6
|
|
|
Course name
Feature Writing
|
Course code
JOUR2001
|
Units
6
|
|
|
Course name
Television and Video Journalism
|
Course code
JOUR2002
|
Units
6
|
|
|
Course name
Constructive Journalism
|
Course code
JOUR3000
|
Units
6
|
|
|
Course name
Journalism Production
|
Course code
JOUR3001
|
Units
6
|
|
|
Course name
Investigative Journalism
|
Course code
JOUR3002
|
Units
6
|
|
|
Course name
Media Law, Policy and Ethics
|
Course code
MDIA2022
|
Units
6
|
| Course name | Course code | Units | |
|---|---|---|---|
| Year 1 | |||
| Semester 1 | |||
 |
Course name
Introduction to Broadcast
|
Course code
JOUR1005
|
Units
6
|
|
Course name
Journalism Foundations
|
Course code
JOUR1000
|
Units
6
|
|
Course name
News Writing
|
Course code
JOUR1004
|
Units
6
|
|
Course name
Social Media Audiences and Algorithmic Cultures
|
Course code
MDIA1017
|
Units
6
|
| Semester 2 | |||
|
Course name
Audio Journalism
|
Course code
JOUR1007
|
Units
6
|
|
Course name
Image, Brand and Narrative
|
Course code
MDIA1019
|
Units
6
|
|
Course name
Multimedia Journalism
|
Course code
JOUR1006
|
Units
6
|
|
Course name
|
Course code
-
|
Units
6
|
| Year 2 | |||
| Semester 1 | |||
|
Course name
|
Course code
-
|
Units
6
|
|
Course name
Digital Image and Video
|
Course code
MDIA2003
|
Units
6
|
|
Course name
Feature Writing
|
Course code
JOUR2001
|
Units
6
|
|
Course name
Media Law, Policy and Ethics
|
Course code
MDIA2022
|
Units
6
|
| Semester 2 | |||
|
Course name
Podcasting and Audio Storytelling
|
Course code
MDIA2004
|
Units
6
|
|
Course name
Digital and Social Media Management
|
Course code
MDIA2005
|
Units
6
|
|
Course name
Journalism Theory and Practice
|
Course code
JOUR2000
|
Units
6
|
|
Course name
Television and Video Journalism
|
Course code
JOUR2002
|
Units
6
|
| Year 3 | |||
| Semester 1 | |||
|
Course name
Constructive Journalism
|
Course code
JOUR3000
|
Units
6
|
|
Course name
Digital Mediascapes
|
Course code
MDIA3002
|
Units
6
|
|
Course name
Immersive Media Storytelling
|
Course code
MDIA3013
|
Units
6
|
|
Course name
Investigative Journalism
|
Course code
JOUR3002
|
Units
6
|
| Semester 2 | |||
|
Course name
Journalism Production
|
Course code
JOUR3001
|
Units
6
|
|
Course name
Journalism Professional Experience
|
Course code
JOUR3900
|
Units
6
|
|
Course name
Online Storytelling Research Capstone
|
Course code
MDIA3014
|
Units
6
|
|
Course name
|
Course code
-
|
Units
6
|
Complete 48 units for ALL of the following:
| Course name | Course code | Units | |
|---|---|---|---|
|
|
Course name
Digital Image and Video
|
Course code
MDIA2003
|
Units
6
|
|
|
Course name
Podcasting and Audio Storytelling
|
Course code
MDIA2004
|
Units
6
|
|
|
Course name
Digital and Social Media Management
|
Course code
MDIA2005
|
Units
6
|
|
|
Course name
Digital Mediascapes
|
Course code
MDIA3002
|
Units
6
|
|
|
Course name
Image, Brand and Narrative
|
Course code
MDIA1019
|
Units
6
|
|
|
Course name
Social Media Audiences and Algorithmic Cultures
|
Course code
MDIA1017
|
Units
6
|
|
|
Course name
Online Storytelling Research Capstone
|
Course code
MDIA3014
|
Units
6
|
|
|
Course name
Immersive Media Storytelling
|
Course code
MDIA3013
|
Units
6
|
| Course name | Course code | Units | |
|---|---|---|---|
| Year 1 | |||
| Semester 1 | |||
|
Course name
Introduction to Broadcast
|
Course code
JOUR1005
|
Units
6
|
|
Course name
Journalism Foundations
|
Course code
JOUR1000
|
Units
6
|
|
Course name
News Writing
|
Course code
JOUR1004
|
Units
6
|
|
Course name
Social Media Audiences and Algorithmic Cultures
|
Course code
MDIA1017
|
Units
6
|
| Semester 2 | |||
|
Course name
Audio Journalism
|
Course code
JOUR1007
|
Units
6
|
|
Course name
Image, Brand and Narrative
|
Course code
MDIA1019
|
Units
6
|
|
Course name
Multimedia Journalism
|
Course code
JOUR1006
|
Units
6
|
|
Course name
|
Course code
-
|
Units
6
|
| Year 2 | |||
| Semester 1 | |||
|
Course name
|
Course code
-
|
Units
6
|
|
Course name
Digital Image and Video
|
Course code
MDIA2003
|
Units
6
|
|
Course name
Feature Writing
|
Course code
JOUR2001
|
Units
6
|
|
Course name
Media Law, Policy and Ethics
|
Course code
MDIA2022
|
Units
6
|
| Semester 2 | |||
|
Course name
Podcasting and Audio Storytelling
|
Course code
MDIA2004
|
Units
6
|
|
Course name
Digital and Social Media Management
|
Course code
MDIA2005
|
Units
6
|
|
Course name
Journalism Theory and Practice
|
Course code
JOUR2000
|
Units
6
|
|
Course name
Television and Video Journalism
|
Course code
JOUR2002
|
Units
6
|
| Year 3 | |||
| Semester 1 | |||
|
Course name
Constructive Journalism
|
Course code
JOUR3000
|
Units
6
|
|
Course name
Digital Mediascapes
|
Course code
MDIA3002
|
Units
6
|
|
Course name
Immersive Media Storytelling
|
Course code
MDIA3013
|
Units
6
|
|
Course name
Investigative Journalism
|
Course code
JOUR3002
|
Units
6
|
| Semester 2 | |||
|
Course name
Journalism Production
|
Course code
JOUR3001
|
Units
6
|
|
Course name
Journalism Professional Experience
|
Course code
JOUR3900
|
Units
6
|
|
Course name
Online Storytelling Research Capstone
|
Course code
MDIA3014
|
Units
6
|
|
Course name
|
Course code
-
|
Units
6
|
Complete 6 units for ALL of the following:
| Course name | Course code | Units | |
|---|---|---|---|
|
|
Course name
Journalism Professional Experience
|
Course code
JOUR3900
|
Units
6
|
| Course name | Course code | Units | |
|---|---|---|---|
| Year 1 | |||
| Semester 1 | |||
|
Course name
Introduction to Broadcast
|
Course code
JOUR1005
|
Units
6
|
|
Course name
Journalism Foundations
|
Course code
JOUR1000
|
Units
6
|
|
Course name
News Writing
|
Course code
JOUR1004
|
Units
6
|
|
Course name
Social Media Audiences and Algorithmic Cultures
|
Course code
MDIA1017
|
Units
6
|
| Semester 2 | |||
|
Course name
Audio Journalism
|
Course code
JOUR1007
|
Units
6
|
|
Course name
Image, Brand and Narrative
|
Course code
MDIA1019
|
Units
6
|
|
Course name
Multimedia Journalism
|
Course code
JOUR1006
|
Units
6
|
|
Course name
|
Course code
-
|
Units
6
|
| Year 2 | |||
| Semester 1 | |||
|
Course name
|
Course code
-
|
Units
6
|
|
Course name
Digital Image and Video
|
Course code
MDIA2003
|
Units
6
|
|
Course name
Feature Writing
|
Course code
JOUR2001
|
Units
6
|
|
Course name
Media Law, Policy and Ethics
|
Course code
MDIA2022
|
Units
6
|
| Semester 2 | |||
|
Course name
Podcasting and Audio Storytelling
|
Course code
MDIA2004
|
Units
6
|
|
Course name
Digital and Social Media Management
|
Course code
MDIA2005
|
Units
6
|
|
Course name
Journalism Theory and Practice
|
Course code
JOUR2000
|
Units
6
|
|
Course name
Television and Video Journalism
|
Course code
JOUR2002
|
Units
6
|
| Year 3 | |||
| Semester 1 | |||
|
Course name
Constructive Journalism
|
Course code
JOUR3000
|
Units
6
|
|
Course name
Digital Mediascapes
|
Course code
MDIA3002
|
Units
6
|
|
Course name
Immersive Media Storytelling
|
Course code
MDIA3013
|
Units
6
|
|
Course name
Investigative Journalism
|
Course code
JOUR3002
|
Units
6
|
| Semester 2 | |||
|
Course name
Journalism Production
|
Course code
JOUR3001
|
Units
6
|
|
Course name
Journalism Professional Experience
|
Course code
JOUR3900
|
Units
6
|
|
Course name
Online Storytelling Research Capstone
|
Course code
MDIA3014
|
Units
6
|
|
Course name
|
Course code
-
|
Units
6
|
Complete 48 units comprising:
- 48 units from University-wide electives
| Course name | Course code | Units | |
|---|---|---|---|
| Year 1 | |||
| Semester 1 | |||
|
Course name
Introduction to Broadcast
|
Course code
JOUR1005
|
Units
6
|
|
Course name
Journalism Foundations
|
Course code
JOUR1000
|
Units
6
|
|
Course name
News Writing
|
Course code
JOUR1004
|
Units
6
|
|
Course name
Social Media Audiences and Algorithmic Cultures
|
Course code
MDIA1017
|
Units
6
|
| Semester 2 | |||
|
Course name
Audio Journalism
|
Course code
JOUR1007
|
Units
6
|
|
Course name
Image, Brand and Narrative
|
Course code
MDIA1019
|
Units
6
|
|
Course name
Multimedia Journalism
|
Course code
JOUR1006
|
Units
6
|
|
Course name
|
Course code
-
|
Units
6
|
| Year 2 | |||
| Semester 1 | |||
|
Course name
|
Course code
-
|
Units
6
|
|
Course name
Digital Image and Video
|
Course code
MDIA2003
|
Units
6
|
|
Course name
Feature Writing
|
Course code
JOUR2001
|
Units
6
|
|
Course name
Media Law, Policy and Ethics
|
Course code
MDIA2022
|
Units
6
|
| Semester 2 | |||
|
Course name
Podcasting and Audio Storytelling
|
Course code
MDIA2004
|
Units
6
|
|
Course name
Digital and Social Media Management
|
Course code
MDIA2005
|
Units
6
|
|
Course name
Journalism Theory and Practice
|
Course code
JOUR2000
|
Units
6
|
|
Course name
Television and Video Journalism
|
Course code
JOUR2002
|
Units
6
|
| Year 3 | |||
| Semester 1 | |||
|
Course name
Constructive Journalism
|
Course code
JOUR3000
|
Units
6
|
|
Course name
Digital Mediascapes
|
Course code
MDIA3002
|
Units
6
|
|
Course name
Immersive Media Storytelling
|
Course code
MDIA3013
|
Units
6
|
|
Course name
Investigative Journalism
|
Course code
JOUR3002
|
Units
6
|
| Semester 2 | |||
|
Course name
Journalism Production
|
Course code
JOUR3001
|
Units
6
|
|
Course name
Journalism Professional Experience
|
Course code
JOUR3900
|
Units
6
|
|
Course name
Online Storytelling Research Capstone
|
Course code
MDIA3014
|
Units
6
|
|
Course name
|
Course code
-
|
Units
6
|
Career outcomes
With a Bachelor of Journalism majoring in Digital and Social Media Storytelling, you could manage the online presence for a top global brand. You might create entertaining content that drives engagement on platforms like TikTok, Instagram or YouTube.
Perhaps you’ll become a digital strategist for a news outlet like ABC or CNN, using data insights to create stories that capture attention and spark global conversations. Or you could work as a video content producer for an entertainment giant like Netflix, developing viral content that keeps viewers hooked.
From running high-impact social media campaigns for global organisations to producing groundbreaking digital documentaries, the possibilities are limitless. With this degree, you’ll have the skills to shape the stories that define the digital era.
Industry trends
In Australia, demand for journalism professionals is expected to grow, with a particular emphasis on multimedia skills (Journalism Education & Research Association of Australia, 2020). As social media continues to evolve, staying informed about emerging trends is crucial (Sonary, 2024). Our degree gives graduates a broad range of skills to effectively navigate the dynamic landscape of digital storytelling.
Ready to apply?
Please note that a non-refundable application fee of AUD$150 applies for every application submitted to Adelaide University.
Your study experience and support
Adelaide University sets you up for success in your studies – and your social life. You’ll have access to work placement and internship opportunities, overseas study tours and exchanges, networking events with guest speakers and more. Our campuses are equipped with purpose-built facilities including lecture theatres, libraries, workshops, laboratories, and spaces that simulate real work environments. These are all supported by the latest technologies and a 24/7 online learning platform with personalised study information and resources.
You’ll have everything you need to live well and thrive during your studies, with health services on campus, gymnasiums, technology zones and modern student lounges. Get involved in campus sport or join our student clubs that will connect you to your passions – and the people who share them.
Adelaide also has a variety of accommodation options to suit your individual requirements and budget, with options ranging from dedicated student accommodation to private rentals. One of the world’s most liveable cities, Adelaide has lots of leafy parks, gardens and social hubs – and some of the highest living standards globally. No matter where you are in Adelaide, you’re only a short distance from beaches, vineyards, museums, art galleries, restaurants, bars and parklands. Visit the accommodation web page to find out more.
Student services
We’re here to support you on your student journey. Adelaide University offers a range of support services and facilities, including:
- Career advice and mentoring services
- Personal counselling
- LGBTQIA+ support
- Academic support
- Fees and finance help
- Security services
- Accommodation services
- Common rooms
- Prayer rooms.
You’ll also have unlimited access to our dedicated student support hub. Visit in-person or online, or contact our friendly team by phone. We can assist you with anything study-related including enrolment, identification cards, timetables, fees and more.
Your campus
You'll be studying at one of our renowned campuses, accessing cutting-edge facilities and contemporary study spaces.
Study hours
Your courses will require a combination of different learning formats, including lectures, tutorials, workshops, seminars and practicals. Aside from your classes, you’ll also need to allocate additional time for independent study. This may include assignments, readings, projects and contributing to online discussion forums. As a rough guide, full-time studies may require 12-26 hours of class time and 14-18 hours of independent study per week.
Assessment
During your studies at Adelaide University, you’ll complete a mixture of practical, professional and research-based learning. Your assessment types will vary depending on the degree you’re studying, but may include:
- Case studies
- Essays and assignments
- Examinations
- Group projects
- Internships and placements
- Practicals
- Presentations
- Reports and project documentations
- Research projects
- Workplace and classroom contributions.
