From August 2025 you can apply as a domestic student for entry to Adelaide University in 2026.
Applications for 2026 will be via SATAC for most undergraduate and postgraduate coursework programs. A direct application process will be available for 100% online degrees at a later date. In the meantime, you could start your degree at UniSA or the University of Adelaide and continue at Adelaide University.
Why Bachelor of Business?
Have you dreamt of managing top teams? Of turning your passion into a dynamic and rewarding career?
Kick career goals by managing sporting events and delivering the benefits of sport and recreation to local communities.
You will develop knowledge across essential business disciplines, including accounting, people management, marketing principles, strategic decision-making and business law. You’ll build a comprehensive understanding of sport, from recreation and grassroots environments to professional competitions and events.
Overview
Arm yourself to excel in sport management with an industry-informed business degree. Gain the skills needed to manage and coordinate major sporting events and community recreation.
You’ll build core knowledge across essential business disciplines including accounting, economics, people management, marketing, strategic decision-making, emerging technology and business law. You will develop the ‘power skills’ necessary to succeed in the industry and emerge as a creative, agile, and innovative professional.
Learning experiences across the degree are underpinned by genuine community and industry engagement. Real-world projects and case studies are woven into the curriculum, enhancing your employability. In your second- and third-year studies, you’ll engage in experiential learning through specialised sport practicums.
Key features
Benefit from an industry-informed instruction in essential business knowledge. - Connect with sporting clubs and sports management bodies through placements and internships.
- Undertake international exchange experiences through flexible electives.
- Build ‘power-skills’ and core business knowledge to future-proof your career.
- Access contemporary purpose-built on-campus and online learning spaces.
What you'll learn
You will study core courses across essential disciplines of business including accounting, economics, people management, marketing principles, strategic decision making and business law.
Develop an understanding of sport and recreation governance, structure and delivery, including income generation, volunteer management and the legislative frameworks underpinning such organisations. You will explore the importance of health in society, the role sport and recreation play in quality of life, and how local governments plan recreation opportunities for their communities.
You’ll delve into the commercial operations of sports organisations, examining their funding and management, and analyse sporting organisation leadership and governance frameworks.
Explore the athletic journey from grassroots participation to elite level sports, developing an understanding of the management requirement to facilitate this process.
You’ll unpack the digitalisation of sport. What is the role of social media? How is sport managed and analysed in the digital realm? Will e-sports change the game?
Cultivate an entrepreneurial mindset by learning the necessary theory. Build your confidence to innovate and take calculated risks. Explore bias and power dynamics. Develop negotiation and mediation skills. You’ll be exposed to concepts of identity, diversity, equity and inclusion to foster cross-cultural skills.
In your second- and third-year studies, you’ll engage in Work Integrated Learning through specialised sports practicums.
Majors
Did you know that you can also choose a Bachelor of Business with a major in one of the following:
- Design and Marketing
- Human Resource Management
- International Business
- Innovation, Entrepreneurship and Strategy
- Marketing
- Marketing and Communications
- Project Management
- Real Estate
- Tourism, Events and Hospitality Management.
What courses you'll study
You're required to complete 144 units to complete your degree, across a mix of core courses, elective and work integrated learning. A list of indicative courses is provided below.
Complete exactly 36 units from the following:
| Course name | Course code | Units | |
|---|---|---|---|
|
Accounting for Decision Makers | ACCT1000 | 6 |
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Marketing Principles | MARK1000 | 6 |
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Emerging Technologies, Data and Business Analytics | BAFI2000 | 6 |
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UG Common Core 1 | AUXX1000 | 6 |
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UG Common Core 2 | AUXX2000 | 6 |
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UG Common Core 3 | AUXX3000 | 6 |
Complete 12 units for ALL of the following:
| Course name | Course code | Units | |
|---|---|---|---|
|
|
Sport Practicum 1 | SPOR2900 | 6 |
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Sport Practicum 2 | SPOR3900 | 6 |
Complete 96 units for ALL of the following:
| Course name | Course code | Units | |
|---|---|---|---|
|
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Business Law | BUSI1001 | 6 |
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Management, Organisations and Leadership | BUSI1002 | 6 |
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Negotiation, Conflict Management & Resolution | BUSI2002 | 6 |
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Strategic Management | BUSI3013 | 6 |
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Economics | ECON1001 | 6 |
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Fundamentals of Sport and Recreation | SPOR1000 | 6 |
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Sport Health and Wellbeing | SPOR2000 | 6 |
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Commercial Operations and Marketing in Sport | SPOR2001 | 6 |
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Sport in Contemporary Society | SPOR2002 | 6 |
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Managing in the Athletic Pathway | SPOR3001 | 6 |
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Sport Planning in Local Communities | SPOR3002 | 6 |
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Sport Management and Digitalisation | SPOR3003 | 6 |
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Sport Governance and Leadership | SPOR3004 | 6 |
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Elective 1 | AUXX1011 | 6 |
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Elective 2 | AUXX1012 | 6 |
|
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Elective 3 | AUXX1013 | 6 |
Career outcomes
You’ll graduate with core business knowledge and expertise in sport management, well-prepared for employment across a range of roles including:
- Business development manager
- Club or community development officer
- Event coordinator or manager
- Membership or sponsorship coordinator
- Recreation facility manager
- Sports development or marketing officer.
Industry trends
The recreation, wellness and fitness industry is growing in response to our sedentary modern life. Because of this, it's no surprise that amusement, fitness and sports centre management roles are projected to grow by around 17% over the coming decade (Jobs and Skills Australia, March 2024).
Accreditation
Adelaide University is working through relevant approvals for program accreditation ahead of students commencing at the institution in 2026.
How to apply
FAQs
Explore answers to some of our most frequently asked questions.
Your study experience and support
Adelaide University sets you up for success in your studies – and your social life. You’ll have access to work placement and internship opportunities, overseas study tours and exchanges, networking events with guest speakers and more. Our campuses are equipped with purpose-built facilities including lecture theatres, libraries, workshops, laboratories, and spaces that simulate real work environments. These are all supported by the latest technologies and a 24/7 online learning platform with personalised study information and resources.
You’ll have everything you need to live well and thrive during your studies, with health services on campus, gymnasiums, technology zones and modern student lounges. Get involved in campus sport or join our student clubs that will connect you to your passions – and the people who share them.
Adelaide also has a variety of accommodation options to suit your individual requirements and budget, with options ranging from dedicated student accommodation to private rentals. One of the world’s most liveable cities, Adelaide has lots of leafy parks, gardens and social hubs – and some of the highest living standards globally. No matter where you are in Adelaide, you’re only a short distance from beaches, vineyards, museums, art galleries, restaurants, bars and parklands. Visit the accommodation web page to find out more.
Student services
We’re here to support you on your student journey. Adelaide University offers a range of support services and facilities, including:
- Career advice and mentoring services
- Personal counselling
- LGBTQIA+ support
- Academic support
- Fees and finance help
- Security services
- Accommodation services
- Common rooms
- Prayer rooms.
You’ll also have unlimited access to our dedicated student support hub. Visit in-person or online, or contact our friendly team by phone. We can assist you with anything study-related including enrolment, identification cards, timetables, fees and more.
Your campus
You'll be studying at one of our renowned campuses, accessing cutting-edge facilities and contemporary study spaces.
Study hours
Your courses will require a combination of different learning formats, including lectures, tutorials, workshops, seminars and practicals. Aside from your classes, you’ll also need to allocate additional time for independent study. This may include assignments, readings, projects and contributing to online discussion forums. As a rough guide, full-time studies may require 12-26 hours of class time and 14-18 hours of independent study per week.
Assessment
During your studies at Adelaide University, you’ll complete a mixture of practical, professional and research-based learning. Your assessment types will vary depending on the degree you’re studying, but may include:
- Case studies
- Essays and assignments
- Examinations
- Group projects
- Internships and placements
- Practicals
- Presentations
- Reports and project documentations
- Research projects
- Workplace and classroom contributions.
