Have you dreamt of managing top teams? Or turning your passion into a dynamic and rewarding career?
Our Bachelor of Business majoring in Sport Management focuses on business management for professional careers within the sport industry, setting you up for success in the big leagues. You’ll gain an in-depth understanding of the sports world, from recreational activities and grassroots initiatives to professional competitions and large-scale events. Enhanced by guest lectures and industry mentors, our degree includes internships, site visits, study tours and student exchange opportunities, ensuring you gain significant hands-on experience.
You’ll graduate well-prepared for a career in sport management, marketing, event coordination, e-sports, analytics, sports media and more.
Arm yourself to excel in sport management with an industry-informed business degree. Gain the skills needed to manage and coordinate major sporting events and community recreation.
You’ll build core knowledge across essential business disciplines including accounting, economics, people management, marketing, strategic decision-making, emerging technology and business law. You will develop the ‘power skills’ necessary to succeed in the industry and emerge as a creative, agile, and innovative professional.
Learning experiences across the degree are underpinned by genuine community and industry engagement. Real-world projects and case studies are woven into the curriculum, enhancing your employability. In your second- and third-year studies, you’ll engage in experiential learning through specialised sport practicums.
Benefit from an industry-informed lens on essential business knowledge. Connect with sporting clubs and sports management bodies through placements and internships. Undertake international exchange experiences through flexible electives. Build ‘power-skills’ and core business knowledge to future-proof your career. Access contemporary purpose-built on-campus and online learning spaces.You will study core courses across essential disciplines of business including accounting, economics, people management, marketing principles, strategic decision making and business law.
Develop an understanding of sport and recreation governance, structure and delivery, including income generation, volunteer management and the legislative frameworks underpinning such organisations. You will explore the importance of health in society, the role sport and recreation play in quality of life, and how local governments plan recreation opportunities for their communities.
You’ll delve into the commercial operations of sports organisations, examining their funding and management, and analyse sporting organisation leadership and governance frameworks.
Explore the athletic journey from grassroots participation to elite level sports, developing an understanding of the management requirement to facilitate this process.
You’ll unpack the digitalisation of sport. What is the role of social media? How is sport managed and analysed in the digital realm? Will e-sports change the game?
Cultivate an entrepreneurial mindset by learning the necessary theory. Build your confidence to innovate and take calculated risks. Explore bias and power dynamics. Develop negotiation and mediation skills. You’ll be exposed to concepts of identity, diversity, equity and inclusion to foster cross-cultural skills.
In your second- and third-year studies, you’ll engage in Work Integrated Learning through specialised sports practicums.
The Bachelor of Business is also available with majors in the following:
This degree is part of a stackable set of qualifications, meaning your study choices are flexible. If your goals shift, you can exit after one year of study with a standalone Diploma or after two years with an Associate Degree.
You can also begin your studies with a shorter qualification like the Diploma, and continue on to complete the Associate Degree (two years) or full bachelor degree.
Complete 144 units comprising:
Complete 66 to 72 units comprising:
| Course name | Course code | Units | |
|---|---|---|---|
|
Course name
An Ethically Rich Life
|
Course code
COREX001
|
Units
6
|
|
|
Course name
Fact or Fiction: Data for Everyone
|
Course code
COREX002
|
Units
6
|
|
|
Course name
Igniting Change: Ideas to Action
|
Course code
COREX003
|
Units
6
|
|
|
Course name
Proppa Ways, Future Practice
|
Course code
COREX004
|
Units
6
|
|
|
Course name
Responsible AI: Bridging Ethics, Education and Industry
|
Course code
COREX005
|
Units
6
|
|
|
Course name
Ways of Being, Ways of Seeing
|
Course code
COREX006
|
Units
6
|
| Course name | Course code | Units | |
|---|---|---|---|
|
|
Course name
Accounting for Decision Makers
|
Course code
ACCT1000
|
Units
6
|
|
|
Course name
Management, Organisations and Leadership
|
Course code
BUSI1002
|
Units
6
|
|
|
Course name
Emerging Technologies, Data and Business Analytics
|
Course code
BUSI2001
|
Units
6
|
|
|
Course name
Marketing Principles
|
Course code
MARK1000
|
Units
6
|
| Course name | Course code | Units | |
|---|---|---|---|
|
|
Course name
Business Law
|
Course code
BUSI1001
|
Units
6
|
|
|
Course name
Negotiation, Conflict Management and Resolution
|
Course code
BUSI2002
|
Units
6
|
|
|
Course name
Strategic Management
|
Course code
BUSI3013
|
Units
6
|
|
|
Course name
Principles of Economics
|
Course code
ECON1000
|
Units
6
|
|
|
Course name
Research Methods in Media and Communication
|
Course code
MDIA2021
|
Units
6
|
|
|
Course name
Media Law, Policy and Ethics
|
Course code
MDIA2022
|
Units
6
|
|
|
Course name
Promotional Culture
|
Course code
MDIA2102
|
Units
6
|
|
|
Course name
Strategic Planning for Media and Communication
|
Course code
MDIA3017
|
Units
6
|
|
|
Course name
Digital Design Principles and Methods
|
Course code
GRAP1004
|
Units
6
|
|
|
Course name
Foundations of Project Management
|
Course code
PROJ1000
|
Units
6
|
|
|
Course name
Scheduling and Cost Management
|
Course code
PROJ1001
|
Units
6
|
|
|
Course name
Project Logistics and Supply Chains
|
Course code
PROJ3006
|
Units
6
|
Notes
Program core selectives - Please note, Major plan determines Program core selectives choice
Complete 48 units for ALL of the following:
| Course name | Course code | Units | |
|---|---|---|---|
|
|
Course name
Fundamentals of Sport and Recreation
|
Course code
SPOR1000
|
Units
6
|
|
|
Course name
Sport Health and Wellbeing
|
Course code
SPOR2000
|
Units
6
|
|
|
Course name
Commercial Operations and Marketing in Sport
|
Course code
SPOR2001
|
Units
6
|
|
|
Course name
Sport in Contemporary Society
|
Course code
SPOR2002
|
Units
6
|
|
|
Course name
Managing the Athletic Pathway
|
Course code
SPOR3001
|
Units
6
|
|
|
Course name
Sport Planning in Local Communities
|
Course code
SPOR3002
|
Units
6
|
|
|
Course name
Sport Management and Digitalisation
|
Course code
SPOR3003
|
Units
6
|
|
|
Course name
Sport Governance and Leadership
|
Course code
SPOR3004
|
Units
6
|
Complete 6 to 12 units from the following:
| Course name | Course code | Units | |
|---|---|---|---|
|
|
Course name
eChallenge
|
Course code
BUSI1005
|
Units
6
|
|
|
Course name
WIL/ Profession
|
Course code
BUSI2900
|
Units
6
|
|
|
Course name
WIL / Profession
|
Course code
BUSI2901
|
Units
6
|
|
|
Course name
Business Lifecycles
|
Course code
BUSI2007
|
Units
6
|
|
|
Course name
WIL (Procurement and Supply Chain Management)
|
Course code
BUSI2390
|
Units
6
|
|
|
Course name
Sport Practicum 1
|
Course code
SPOR2900
|
Units
6
|
|
|
Course name
Sport Practicum 2
|
Course code
SPOR3900
|
Units
6
|
|
|
Course name
Integrated Marketing
|
Course code
MARK3900
|
Units
6
|
|
|
Course name
Strategic Communication in Practice
|
Course code
MDIA3016
|
Units
6
|
|
|
Course name
WIL
|
Course code
PROJ2900
|
Units
6
|
|
|
Course name
Project Management Professional Practice
|
Course code
PROJ3000
|
Units
12
|
Notes
Please note Major plan determines WIL choice
Complete 12 to 24 units comprising:
| Course name | Course code | Units | |
|---|---|---|---|
|
|
Course name
Negotiated Project in the Bachelor of Business (P and SCM)
|
Course code
BUSI3009
|
Units
6
|
|
|
Course name
International Business Environment
|
Course code
IBUS2000
|
Units
6
|
|
|
Course name
International Human Resource Management
|
Course code
IBUS2002
|
Units
6
|
| Course name | Course code | Units | |
|---|---|---|---|
|
|
Course name
Project Procurement and Resourcing
|
Course code
PROJ3001
|
Units
6
|
|
|
Course name
Leadership in Stakeholder Management
|
Course code
PROJ3004
|
Units
6
|
| Course name | Course code | Units | |
|---|---|---|---|
|
|
Course name
Service Design and Marketing
|
Course code
MARK3023
|
Units
6
|
| Course name | Course code | Units | |
|---|---|---|---|
|
|
Course name
Service Design and Marketing
|
Course code
MARK3023
|
Units
6
|
Rules
You’ll graduate with core business knowledge and expertise in sport management, well-prepared for employment across a range of roles including:
The recreation, wellness and fitness industry is growing in response to our sedentary modern life. Because of this, it's no surprise that amusement, fitness and sports centre management roles are projected to grow by around 17% over the coming decade (Jobs and Skills Australia, March 2024).
Please note that a non-refundable application fee of AUD$150 applies for every application submitted to Adelaide University.
Adelaide University sets you up for success in your studies – and your social life. You’ll have access to work placement and internship opportunities, overseas study tours and exchanges, networking events with guest speakers and more. Our campuses are equipped with purpose-built facilities including lecture theatres, libraries, workshops, laboratories, and spaces that simulate real work environments. These are all supported by the latest technologies and a 24/7 online learning platform with personalised study information and resources.
You’ll have everything you need to live well and thrive during your studies, with health services on campus, gymnasiums, technology zones and modern student lounges. Get involved in campus sport or join our student clubs that will connect you to your passions – and the people who share them.
Adelaide also has a variety of accommodation options to suit your individual requirements and budget, with options ranging from dedicated student accommodation to private rentals. One of the world’s most liveable cities, Adelaide has lots of leafy parks, gardens and social hubs – and some of the highest living standards globally. No matter where you are in Adelaide, you’re only a short distance from beaches, vineyards, museums, art galleries, restaurants, bars and parklands. Visit the accommodation web page to find out more.
Student services
We’re here to support you on your student journey. Adelaide University offers a range of support services and facilities, including:
You’ll also have unlimited access to our dedicated student support hub. Visit in-person or online, or contact our friendly team by phone. We can assist you with anything study-related including enrolment, identification cards, timetables, fees and more.
You'll be studying at one of our renowned campuses, accessing cutting-edge facilities and contemporary study spaces.
Your courses will require a combination of different learning formats, including lectures, tutorials, workshops, seminars and practicals. Aside from your classes, you’ll also need to allocate additional time for independent study. This may include assignments, readings, projects and contributing to online discussion forums. As a rough guide, full-time studies may require 12-26 hours of class time and 14-18 hours of independent study per week.
During your studies at Adelaide University, you’ll complete a mixture of practical, professional and research-based learning. Your assessment types will vary depending on the degree you’re studying, but may include:
