From August 2025 you can apply as a domestic student for entry to Adelaide University in 2026.
Applications for 2026 will be via SATAC for most undergraduate and postgraduate coursework programs. A direct application process will be available for 100% online degrees at a later date. In the meantime, you could start your degree at UniSA or the University of Adelaide and continue at Adelaide University.
Entry requirements
Admission criteria
To be eligible for admission, an applicant must have achieved at least one of the following minimum entry requirements and demonstrate that they fulfill any prerequisite and essential criteria for admission:
Recent secondary education (Year 12)
- Completion of a secondary education qualification equivalent to the South Australian Certificate of Education (SACE).
Vocational Education and Training (VET)
- Completion of an award from a registered training organisation (RTO) at Certificate IV (AQF level 4) or higher.
Higher education study
- Successful completion of at least 6 months full-time study (or equivalent part-time) of an undergraduate certificate (AQF level 5) or higher qualification from a recognised higher education institution.
English language entry requirements
In addition, international students who speak English as an additional language must have obtained one of the following standards within the last two years prior to admission. Possession of one or more of these qualifications, in addition to the academic entry requirements, does not, in itself, guarantee a place at Adelaide University. Applications are considered on an individual basis and selection is competitive. Where previous study/work experience was conducted in English, the application must be accompanied by certified documentation from the educational institution/employer certifying that the language of instruction/employment was English.
- IELTS Overall 6.5
- IELTS Reading 6.0
- IELTS Listening 6.0
- IELTS Speaking 6.0
- IELTS Writing 6.0
Please access the following link for a comprehensive list of English language tests accepted by Adelaide University and other important information in relation to meeting the University’s language requirements:
Equivalent English qualificationsInternational admissions by country
Country | Score |
---|---|
Australia – ATAR | 70 |
Bangladesh – Higher Secondary Certificate (HSC) | 4.80 |
China – Gaokao | 60% |
Hong Kong – Diploma of Secondary Education (HKDSE) | 16 |
India – CBSE and CISCE | 70 |
India – State Board Examinations | 80 |
Kenya – Certificate of Secondary Education (KCSE) | B+ |
Malaysia – Sijil Tinggi Persekolahan Malaysia (STPM) | 2.67 |
Malaysia – United Entrance Certificate (UEC) | 23 |
Malaysia – Matrikulasi | 2.67 |
Singapore - Singapore GCE Advanced Levels | 7 |
Sri Lanka – GCE A Levels | 8 |
Vietnam – Year 12 - Bằng Tốt Nghiệp Trung Học Phổ Thông | 7.80 |
Why Bachelor of Business?
In an image obsessed world, marketing and communication have never been more important to the success of brands, businesses and individuals. Blend marketing theories with communication strategies to assist organisations in achieving their corporate goals.
Develop knowledge of marketing principles and brand development. Learn expertise required to excel as a marketing and communication specialist. Study courses like strategic communication and consumer insights, and gain a solid grounding in general business principles. Build the power skills sought after by employers and graduate ready to enter the workforce as a marketing professional.
Overview
Adelaide University’s Bachelor of Business majoring in Marketing and Communication merges marketing practices with communication theories to help organisations achieve corporate goals. Build the skills and knowledge necessary to succeed in the field of marketing, media and communication. Develop a deep understanding of marketing principles, consumer insights, brand development and advertising. Your studies will also explore specialised courses in media, communication and public relations.
Build power skills needed to succeed in the future of business. Examine concepts of identity, diversity, equity and inclusion to foster cross-cultural skills and explore bias and power dynamics.
Contemporary learning experiences across the degree are underpinned by community and industry engagement. Engage in an industry internship or placement and explore professional pathways in sectors aligned with your interests.
Key features
- Develop critical media, communication and public relations knowledge.
- Explore industry-informed marketing content from world-class academics.
- Build power skills and core business knowledge to graduate career ready.
- Discover research insights from the Ehrenberg-Bass Institute, the world’s largest centre for marketing research.
- Engage with both the community and industry by participating in an internship or placement.
What you'll learn
You’ll focus on building key business knowledge including an understanding of the underpinning principles of marketing, financial and managerial accounting, and self-marketing.
Explore concepts surrounding consumer behaviour and delve into advertising from the perspective of consumers, advertisers, and agencies. Examine the role of market research and the purpose of analytics in marketing.
Be equipped with the key concepts and skills of brand management and develop the ability to analyse and conceptualise strategic issues in marketing planning. Build an understanding of the principles of public relations and public communication. Develop knowledge of the legal and ethical considerations in media.
Expand your skills in writing, creating and managing the content used by organisations to communicate. Examine the complexity of the development, purpose and use of promotional activities within society. Your new entrepreneurial mindset will be fostered through embracing innovation and connecting with industry.
Develop negotiation and effective collaboration skills through group work. Professional placement and internship opportunities are embedded within your second and third year. Develop a practical understanding of marketing, media and communication to explore career options and pathways.
Majors
Did you know that you can also choose a Bachelor of Business with a major in one of the following:
- Design and Marketing
- Human Resource Management
- International Business
- Innovation, Entrepreneurship and Strategy
- Marketing
- Project Management
- Real Estate
- Sport Management
- Tourism, Events and Hospitality Management.
What courses you'll study
Complete 144 units comprising:
- 54 to 66 units for Core courses, and
- Either:
- 30 to 78 units for one Major from Major, or
- 48 units from Discipline courses, and
- 6 to 12 units from Work integrated learning, and
- 6 to 36 units for Electives
Complete 54 to 66 units comprising:
- 18 units from Common core, and
- 36 to 48 units from Program core
Course name | Course code | Units | |
---|---|---|---|
Course name
UG Common Core 1
|
Course code
AUXX1000
|
Units
6
|
|
Course name
UG Common Core 2
|
Course code
AUXX2000
|
Units
6
|
|
Course name
UG Common Core 3
|
Course code
AUXX3000
|
Units
6
|
Course name | Course code | Units | |
---|---|---|---|
Course name
Accounting for Decision Makers
|
Course code
ACCT1000
|
Units
6
|
|
Course name
Business Law
|
Course code
BUSI1001
|
Units
6
|
|
Course name
Management, Organisations and Leadership
|
Course code
BUSI1002
|
Units
6
|
|
Course name
Economics
|
Course code
ECON1001
|
Units
6
|
|
Course name
Marketing Principles
|
Course code
MARK1000
|
Units
6
|
|
Course name
Emerging Technologies, Data and Business Analytics
|
Course code
BUSI2001
|
Units
6
|
|
Course name
Negotiation, Conflict Management and Resolution
|
Course code
BUSI2002
|
Units
6
|
|
Course name
Strategic Management
|
Course code
BUSI3013
|
Units
6
|
|
Course name
Principles of Economics
|
Course code
ECON1000
|
Units
6
|
|
Course name
Digital Design Principles and Methods
|
Course code
GRAP1004
|
Units
6
|
|
Course name
Research Methods in Media and Communication
|
Course code
MARK2002
|
Units
6
|
|
Course name
Media Law, Policy and Ethics
|
Course code
MARK2003
|
Units
6
|
|
Course name
Promotional Culture
|
Course code
MARK2102
|
Units
6
|
|
Course name
Strategic Planning for Media and Communication
|
Course code
MARK3006
|
Units
6
|
Complete 60 units for ALL of the following:
Course name | Course code | Units | |
---|---|---|---|
Course name
Consumer Behaviour
|
Course code
MARK1001
|
Units
6
|
|
Course name
Social Media Audiences and Algorithmic Cultures
|
Course code
MARK1002
|
Units
6
|
|
Course name
Introduction to Strategic Communication
|
Course code
MARK1100
|
Units
6
|
|
Course name
Marketing Analytics
|
Course code
MARK2000
|
Units
6
|
|
Course name
Advertising
|
Course code
MARK2001
|
Units
6
|
|
Course name
Creating Content for Media
|
Course code
MARK2101
|
Units
6
|
|
Course name
Digital and Social Media Management
|
Course code
MDIA2005
|
Units
6
|
|
Course name
Branding
|
Course code
MARK3001
|
Units
6
|
|
Course name
Digital Marketing
|
Course code
MARK3003
|
Units
6
|
|
Course name
Marketing Planning
|
Course code
MARK3005
|
Units
6
|
Complete 6 to 12 units from the following:
Course name | Course code | Units | |
---|---|---|---|
Course name
Australian eChallenge
|
Course code
BUSI1005
|
Units
6
|
|
Course name
Business Lifecycles
|
Course code
BUSI2007
|
Units
6
|
|
Course name
WIL (Procurement and Supply Chain Management)
|
Course code
BUSI2390
|
Units
6
|
|
Course name
WIL/ Profession
|
Course code
BUSI2900
|
Units
6
|
|
Course name
WIL / Profession
|
Course code
BUSI2901
|
Units
6
|
|
Course name
Sport Practicum 1
|
Course code
SPOR2900
|
Units
6
|
|
Course name
Strategic Communication in Practice
|
Course code
MARK3004
|
Units
6
|
|
Course name
Integrated Marketing
|
Course code
MARK3900
|
Units
6
|
|
Course name
Sport Practicum 2
|
Course code
SPOR3900
|
Units
6
|
Complete 6 to 36 units comprising:
- 0 to 30 units from Free electives, and
- 0 to 18 units from Program electives
Course name | Course code | Units | |
---|---|---|---|
Course name
Australian eChallenge
|
Course code
BUSI1005
|
Units
6
|
|
Course name
Australian Tech eChallenge
|
Course code
BUSI1006
|
Units
6
|
|
Course name
International Business Environment
|
Course code
IBUS2000
|
Units
6
|
|
Course name
International Human Resource Management
|
Course code
IBUS2002
|
Units
6
|
|
Course name
Business Lifecycles
|
Course code
BUSI2007
|
Units
6
|
|
Course name
Technology Entrepreneurship
|
Course code
BUSI2026
|
Units
6
|
|
Course name
Sustainability and Social Enterprise
|
Course code
BUSI3000
|
Units
6
|
|
Course name
Corporate Entrepreneurship
|
Course code
BUSI3002
|
Units
6
|
|
Course name
Innovation Strategy and Systems
|
Course code
BUSI3004
|
Units
6
|
|
Course name
AI for Business transformation
|
Course code
BUSI3005
|
Units
6
|
|
Course name
Negotiated Project
|
Course code
BUSI3009
|
Units
6
|
|
Course name
Family Business Management
|
Course code
BUSI3021
|
Units
6
|
|
Course name
Infrastructure and Sustainability
|
Course code
PROJ3005
|
Units
6
|
|
Course name
Project Logistics and Supply Chains
|
Course code
PROJ3006
|
Units
6
|
Career outcomes
Our degree ensures that you acquire the necessary knowledge and skills sought after by employers in the marketing field. Graduate with expertise in marketing, media and communication making you well prepared for employment across a range of roles such as:
- Advertising account manager
- Brand manager
- Copywriter
- Campaigns coordinator or manager
- Digital marketer
- Market researcher
- Marketing coordinator or manager
- Media buyer or planner
- Sponsorship or fundraising officer.
Industry trends
The internet age and the rise of social media has rapidly changed marketing and communication in terms of how the public consumes and interacts with messaging. Demand for marketing professionals is estimated to grow by around 11% while demand for public relations and sales managers is expected to grow by around 4% over the coming decade (Jobs and Skills Australia, March 2024).
Accreditation
Adelaide University is working through relevant approvals for program accreditation ahead of students commencing at the institution in 2026.
How to apply
FAQs
Explore answers to some of our most frequently asked questions.
Adelaide University is South Australia’s largest university with seven campuses across the state. Adelaide City Campus is in the heart of the central business district (including eastern and western precincts), while our Magill, Mawson Lakes and Waite campuses are located within the inner suburbs of Adelaide. Our Mount Gambier, Roseworthy and Whyalla campuses are set in the regions of South Australia. Building on our digital and online learning successes, we aim to also deliver online education to more students than any other Australian university.
Each of our campuses is equipped with cutting-edge, discipline specific facilities, contemporary study spaces and well-resourced libraries. Our city and suburban campuses also feature on-site gyms and eateries, and health services on, or nearby, campus.
You will be well supported academically, socially, emotionally and spiritually with access to on-campus facilities and services such as counselling, learning support, childcare, prayer rooms and more.
You will be well supported through a range of services at Adelaide University to ensure you get the most out of your student experience. Support services include:
- Academic learning support, including after-hours support provided via Studiosity through live online chat assistance with writing, referencing, mathematics and more.
- Advice and advocacy regarding access, adjustments and inclusivity if you have a disability, impairment, chronic health condition or significant caring responsibilities.
- Libraries providing flexible study spaces, access to books, computer suites and online resources – as well as referencing support, search tips and more.
- Career development hub, including extensive self-help resources, online learning programs, on-campus events, workshops and networking, one-on-one advice, and job search support.
- Qualified counsellors who can provide confidential support to manage your mental health and wellbeing.
- On-campus medical clinics on-site where you can make an appointment with a General Practitioner (GP) to discuss acute and preventative health care matters.
- Information and advice for international students regarding accommodation, student life, visa and work rights and academic policies and procedures.
- An active and visible LGBTIQA+ Ally Network that ensures the University provides a supportive environment where all staff and students can safely work and study free of harassment or discrimination.
- Prayer rooms on campus, including gender specific spaces for worship purposes.
- Campus security available 24 hours a day, seven days a week to ensure all students feel safe on campus.
- A range of scholarships offered to commencing and continuing students each year to make university life a little easier.
- A number of social outlets including student lounges, gyms, student-led clubs, sports teams and free events throughout the year.
Your tuition fees will depend on your program of study and enrolment load. You can find the annual fees relevant to your program on the specific degree page under the ‘fees’ section. The annual fee payable for your chosen program will also be outlined in your Offer of Admission.
Adelaide University will open in January 2026. Your studies will start at different times depending on what study period you’ve applied for. Adelaide University is currently using a semester model, which means most degrees start in Semester 1. Some degrees are also available to start in mid-year, sometimes with a different degree structure.
Studies at Adelaide University typically commence in:
- February for Semester 1
- July for Semester 2.
Some degrees, such as the Bachelor of Medical Studies and Master of Business Administration, will have different starting dates. View the relevant degree page for more detail.
For other key dates, including census dates and exam periods, you can view our Academic calendar.
Your study experience and support
Adelaide University sets you up for success in your studies – and your social life. You’ll have access to work placement and internship opportunities, overseas study tours and exchanges, networking events with guest speakers and more. Our campuses are equipped with purpose-built facilities including lecture theatres, libraries, workshops, laboratories, and spaces that simulate real work environments. These are all supported by the latest technologies and a 24/7 online learning platform with personalised study information and resources.
You’ll have everything you need to live well and thrive during your studies, with health services on campus, gymnasiums, technology zones and modern student lounges. Get involved in campus sport or join our student clubs that will connect you to your passions – and the people who share them.
Adelaide also has a variety of accommodation options to suit your individual requirements and budget, with options ranging from dedicated student accommodation to private rentals. One of the world’s most liveable cities, Adelaide has lots of leafy parks, gardens and social hubs – and some of the highest living standards globally. No matter where you are in Adelaide, you’re only a short distance from beaches, vineyards, museums, art galleries, restaurants, bars and parklands. Visit the accommodation web page to find out more.
Student services
We’re here to support you on your student journey. Adelaide University offers a range of support services and facilities, including:
- Career advice and mentoring services
- Personal counselling
- LGBTQIA+ support
- Academic support
- Fees and finance help
- Security services
- Accommodation services
- Common rooms
- Prayer rooms.
You’ll also have unlimited access to our dedicated student support hub. Visit in-person or online, or contact our friendly team by phone. We can assist you with anything study-related including enrolment, identification cards, timetables, fees and more.
Your campus
You'll be studying at one of our renowned campuses, accessing cutting-edge facilities and contemporary study spaces.
Study hours
Your courses will require a combination of different learning formats, including lectures, tutorials, workshops, seminars and practicals. Aside from your classes, you’ll also need to allocate additional time for independent study. This may include assignments, readings, projects and contributing to online discussion forums. As a rough guide, full-time studies may require 12-26 hours of class time and 14-18 hours of independent study per week.
Assessment
During your studies at Adelaide University, you’ll complete a mixture of practical, professional and research-based learning. Your assessment types will vary depending on the degree you’re studying, but may include:
- Case studies
- Essays and assignments
- Examinations
- Group projects
- Internships and placements
- Practicals
- Presentations
- Reports and project documentations
- Research projects
- Workplace and classroom contributions.