Undergraduate | 2026

Bachelor of Business majoring in Marketing

Start date

February, July

Campus

Adelaide City

Duration

3 year(s) full-time

Mode

Hybrid

Program code

BBUSI

Study as

Full-time

Indicative annual fees

$48,100

Prerequisite

None

Assumed knowledge

None

English language requirements

IELTS Overall 6.5 IELTS Reading 6.0 IELTS Listening 6.0 IELTS Speaking 6.0 IELTS Writing 6.0 Equivalent English qualifications

CRICOS code

115682B

Entry requirements

Admission criteria

To be eligible for admission, an applicant must have achieved at least one of the following minimum entry requirements and demonstrate that they fulfill any prerequisite and essential criteria for admission:

Recent secondary education (Year 12)

Completion of a secondary education qualification equivalent to the South Australian Certificate of Education (SACE).

Vocational Education and Training (VET)

Completion of an award from a registered training organisation (RTO) at Certificate IV (AQF level 4) or higher.

Higher education study

Successful completion of at least 6 months full-time study (or equivalent part-time) of an undergraduate certificate (AQF level 5) or higher qualification from a recognised higher education institution.

English language entry requirements

In addition, international students who speak English as an additional language must have obtained one of the following standards within the last two years prior to admission. Possession of one or more of these qualifications, in addition to the academic entry requirements, does not, in itself, guarantee a place at Adelaide University. Applications are considered on an individual basis and selection is competitive. Where previous study/work experience was conducted in English, the application must be accompanied by certified documentation from the educational institution/employer certifying that the language of instruction/employment was English.

IELTS Overall 6.5
IELTS Reading 6.0
IELTS Listening 6.0
IELTS Speaking 6.0
IELTS Writing 6.0

Please access the following link for a comprehensive list of English language tests accepted by Adelaide University and other important information in relation to meeting the University’s language requirements:

Equivalent English qualifications

International admissions by country

Country	Score
Australia – ATAR	70
Bangladesh – Higher Secondary Certificate (HSC)	4.80
China – Gaokao	60%
Hong Kong – Diploma of Secondary Education (HKDSE)	16
India – CBSE and CISCE	70
India – State Board Examinations	80
Kenya – Certificate of Secondary Education (KCSE)	B+
Malaysia – Sijil Tinggi Persekolahan Malaysia (STPM)	2.67
Malaysia – United Entrance Certificate (UEC)	23
Malaysia – Matrikulasi	2.67
Singapore - Singapore GCE Advanced Levels	7
Sri Lanka – GCE A Levels	8
Vietnam – Year 12 - Bằng Tốt Nghiệp Trung Học Phổ Thông	7.80

Why Bachelor of Business?

Marketing is more than sales - it’s a science. Study a degree based on advanced marketing techniques and informed by industry leaders.

Develop knowledge of marketing principles that influence consumer insights and brand development. Grow your understanding of essential business disciplines and be prepared for your career from the moment you graduate.

Build the power skills sought after by employers, including communication, negotiation and leadership. Gain real-world experience through internships, placements and global study opportunities.

Overview

Adelaide University’s Bachelor of Business majoring in Marketing is grounded in real-world research. You’ll master advanced marketing techniques, ensuring you graduate career ready. Courses are designed in collaboration with world-class academics and industry leaders.

You will develop the practical skills and in-depth knowledge in areas like marketing principles, consumer insights, brand development and advertising.

Build power skills such as resilience, curiosity and entrepreneurship to succeed in the future of business. You will be equipped with core knowledge across essential disciplines of business including accounting, people management, strategic decision making and corporate law.

Learn to navigate dynamic global business environments and consider broad societal challenges. You will emerge as an independent learner capable of solving problems and responding with flexibility.

Contemporary learning experiences across the degree are underpinned by industry engagement. You will have the opportunity to engage in an internship or placement and explore professional pathways in sectors aligned with your interests.

Key features

Learn industry-informed marketing techniques from world-class academics.
Build power skills and core business knowledge to future-proof your career.
Gain essential enterprise knowledge to graduate career ready.
Enjoy the flexibility to study electives across different disciplines.
Discover research insights from the Ehrenberg-Bass Institute, the world’s largest centre for marketing research.
Connect with community and industry through an internship.

What you'll learn

From your first year you will focus on building a foundation of knowledge in the principles of marketing and consumer behaviour.

Delve into advertising from the perspective of consumers, advertisers, and agencies, and examine the role of market research and analytics. Focus on brand management and develop the ability to analyse and conceptualise strategic issues to optimise business practices.

Study core business courses including accounting, economics, people management, strategic decision making and corporate law. Build computing and programming skills to inform data-driven decision making. Your entrepreneurial mindset will be cultivated through theoretical application to build your confidence and take risks.

Develop negotiation skills and learn to effectively collaborate, mediate and navigate workplace conflicts. Be exposed to concepts of identity, diversity, equity and inclusion to foster cross-cultural skills and explore bias and power dynamics.

Professional placement and internship opportunities are embedded within your second and third year. Develop a practical understanding of marketing and explore career options and pathways in the context of your individual interests.

Majors

Did you know that you can also choose a Bachelor of Business with a major in one of the following:

Design and Marketing
Human Resource Management
International Business
Innovation, Entrepreneurship and Strategy
Marketing and Communications
Project Management
Real Estate
Sport Management
Tourism, Events and Hospitality Management.

What courses you'll study

Complete 144 units comprising:

36 units for all Core courses, and
Either:
108 units from Discipline courses, or
108 units for one Major from Major

Complete 36 units for ALL of the following:

	Course code	Units
Course name Accounting for Decision Makers	Course code ACCT1000	Units 6
Course name Marketing Principles	Course code MARK1000	Units 6
Course name Emerging Technologies, Data and Business Analytics	Course code BAFI2000	Units 6
Course name UG Common Core 1	Course code AUXX1000	Units 6
Course name UG Common Core 2	Course code AUXX2000	Units 6
Course name UG Common Core 3	Course code AUXX3000	Units 6

Complete 90 units for ALL of the following:

	Course code	Units
Course name Business Law	Course code BUSI1001	Units 6
Course name Management, Organisations and Leadership	Course code BUSI1002	Units 6
Course name Negotiation, Conflict Management & Resolution	Course code BUSI2002	Units 6
Course name Strategic Management	Course code BUSI3013	Units 6
Course name Economics	Course code ECON1001	Units 6
Course name Consumer Behaviour	Course code MARK1001	Units 6
Course name Marketing Analytics	Course code MARK2000	Units 6
Course name Advertising	Course code MARK2001	Units 6
Course name Market Research and Customer Insights	Course code MARK3000	Units 6
Course name Branding	Course code MARK3001	Units 6
Course name Distribution and Route to Market	Course code MARK3002	Units 6
Course name Marketing Planning	Course code MARK3005	Units 6
Course name Elective 1	Course code AUXX1011	Units 6
Course name Elective 2	Course code AUXX1012	Units 6
Course name Elective 3	Course code AUXX1013	Units 6

Complete 18 units for ALL of the following:

	Course code	Units
Course name WIL/ Profession	Course code BUSI2900	Units 6
Course name WIL / Profession	Course code BUSI2901	Units 6
Course name Integrated Marketing (CAPSTONE, WIL II)	Course code MARK3900	Units 6

Career outcomes

Our degree equips graduates with the necessary knowledge and skills sought after by employers in the marketing industry. You will graduate with fundamental business knowledge and specialist skills in marketing making you well prepared for a range of roles such as:

Account manager
Brand manager
Campaign coordinator or manager
Fundraising or development officer
International marketer
Market researcher
Marketing coordinator or manager
Media buying planner.

Industry trends

The internet age has changed not only marketing and design, but also how consumers interact with messaging and their expectations of brands. It’s no surprise that demand for marketing professionals is estimated to grow by around 11% over the coming decade (Jobs and Skills Australia, March 2024).

Accreditation

Adelaide University is working through relevant approvals for program accreditation ahead of students commencing at the institution in 2026.

How to apply

Check your eligibility

Before you begin, find the degree you wish to study and check you meet the academic entry requirements and English language requirements.

Entry requirements

Gather your relevant documents

Ensure you have all supporting documentation needed at the time of application to avoid delays.

How to apply

Complete and send your application

Apply through one of the University’s official agency partners, or via our online application system.

Apply now

How to apply

Applications for international students are open now, to begin your studies in 2026.

Apply through one of the University’s official Education Agents, or via our International Application System.

Find an Education Agent

Depending on your country of citizenship, you may be required to apply through one of our Education Agents.

Find an education agent in your country

FAQs

Explore answers to some of our most frequently asked questions.

From August 2025 you can apply as a domestic student for entry to Adelaide University in 2026.
Applications for 2026 will be via SATAC for most undergraduate and postgraduate coursework programs. A direct application process will be available for 100% online degrees at a later date. In the meantime, you could start your degree at UniSA or the University of Adelaide and continue at Adelaide University.

Adelaide University is South Australia’s largest university with seven campuses across the state. Adelaide City Campus is in the heart of the central business district (including eastern and western precincts), while our Magill, Mawson Lakes and Waite campuses are located within the inner suburbs of Adelaide. Our Mount Gambier, Roseworthy and Whyalla campuses are set in the regions of South Australia. Building on our digital and online learning successes, we aim to also deliver online education to more students than any other Australian university.

Each of our campuses is equipped with cutting-edge, discipline specific facilities, contemporary study spaces and well-resourced libraries. Our city and suburban campuses also feature on-site gyms and eateries, and health services on, or nearby, campus.

You will be well supported academically, socially, emotionally and spiritually with access to on-campus facilities and services such as counselling, learning support, childcare, prayer rooms and more.

You will be well supported through a range of services at Adelaide University to ensure you get the most out of your student experience. Support services include:

Academic learning support, including after-hours support provided via Studiosity through live online chat assistance with writing, referencing, mathematics and more.
Advice and advocacy regarding access, adjustments and inclusivity if you have a disability, impairment, chronic health condition or significant caring responsibilities.
Libraries providing flexible study spaces, access to books, computer suites and online resources – as well as referencing support, search tips and more.
Career development hub, including extensive self-help resources, online learning programs, on-campus events, workshops and networking, one-on-one advice, and job search support.
Qualified counsellors who can provide confidential support to manage your mental health and wellbeing.
On-campus medical clinics on-site where you can make an appointment with a General Practitioner (GP) to discuss acute and preventative health care matters.
Information and advice for international students regarding accommodation, student life, visa and work rights and academic policies and procedures.
An active and visible LGBTIQA+ Ally Network that ensures the University provides a supportive environment where all staff and students can safely work and study free of harassment or discrimination.
Prayer rooms on campus, including gender specific spaces for worship purposes.
Campus security available 24 hours a day, seven days a week to ensure all students feel safe on campus.
A range of scholarships offered to commencing and continuing students each year to make university life a little easier.
A number of social outlets including student lounges, gyms, student-led clubs, sports teams and free events throughout the year.

Your tuition fees will depend on your program of study and enrolment load. You can find the annual fees relevant to your program on the specific degree page under the ‘fees’ section. The annual fee payable for your chosen program will also be outlined in your Offer of Admission.

Adelaide University will open in January 2026. Your studies will start at different times depending on what study period you’ve applied for. Adelaide University is currently using a semester model, which means most degrees start in Semester 1. Some degrees are also available to start in mid-year, sometimes with a different degree structure. 

Studies at Adelaide University typically commence in:  

February for Semester 1  
July for Semester 2.

Some degrees, such as the Bachelor of Medical Studies and Master of Business Administration, will have different starting dates. View the relevant degree page for more detail. 

For other key dates, including census dates and exam periods, you can view our Academic calendar. 

View all FAQs

Your study experience and support

Adelaide University sets you up for success in your studies – and your social life. You’ll have access to work placement and internship opportunities, overseas study tours and exchanges, networking events with guest speakers and more. Our campuses are equipped with purpose-built facilities including lecture theatres, libraries, workshops, laboratories, and spaces that simulate real work environments. These are all supported by the latest technologies and a 24/7 online learning platform with personalised study information and resources.

You’ll have everything you need to live well and thrive during your studies, with health services on campus, gymnasiums, technology zones and modern student lounges. Get involved in campus sport or join our student clubs that will connect you to your passions – and the people who share them.

Adelaide also has a variety of accommodation options to suit your individual requirements and budget, with options ranging from dedicated student accommodation to private rentals. One of the world’s most liveable cities, Adelaide has lots of leafy parks, gardens and social hubs – and some of the highest living standards globally. No matter where you are in Adelaide, you’re only a short distance from beaches, vineyards, museums, art galleries, restaurants, bars and parklands. Visit the accommodation web page to find out more.

Student services

We’re here to support you on your student journey. Adelaide University offers a range of support services and facilities, including:

Career advice and mentoring services
Personal counselling
LGBTQIA+ support
Academic support
Fees and finance help
Security services
Accommodation services
Common rooms
Prayer rooms.

You’ll also have unlimited access to our dedicated student support hub. Visit in-person or online, or contact our friendly team by phone. We can assist you with anything study-related including enrolment, identification cards, timetables, fees and more.

Your campus

You'll be studying at one of our renowned campuses, accessing cutting-edge facilities and contemporary study spaces.

This degree is offered at the following campus(es)

Study hours

Your courses will require a combination of different learning formats, including lectures, tutorials, workshops, seminars and practicals. Aside from your classes, you’ll also need to allocate additional time for independent study. This may include assignments, readings, projects and contributing to online discussion forums. As a rough guide, full-time studies may require 12-26 hours of class time and 14-18 hours of independent study per week.

Assessment

During your studies at Adelaide University, you’ll complete a mixture of practical, professional and research-based learning. Your assessment types will vary depending on the degree you’re studying, but may include: