Undergraduate | 2026

Bachelor of Business majoring in Digital Business

Start date

February, July

Campus

Adelaide City

Duration

3 year(s) full-time

Mode

Hybrid

Program code

BBUSI

Study as

Full time or part time

Indicative fees

Commonwealth Supported

Prerequisite

None

Assumed knowledge

None

Entry requirements

Admission criteria

To be eligible for admission, an applicant must have achieved at least one of the following minimum entry requirements and demonstrate they fulfill any prerequisite and essential criteria for admission. In cases where there are more eligible applicants than available places, admission will be competitive with ranks based on the entry criteria.

Secondary education (Year 12)

Completion of a secondary education qualification equivalent to the South Australian Certificate of Education (SACE).

Vocational Education and Training (VET)

Completion of an award from a registered training organisation (RTO) at Certificate IV (AQF level 4) or higher.

Higher education study

Successful completion of at least 6 months full-time study (or equivalent part-time) in a higher education award program.

Work and life experience

Completion of an Adelaide University approved enabling, pathway or bridging program; OR
Achieved a pass result in the Skills for Tertiary Admissions Test (STAT); OR
Qualify for special entry

Note:

Applications for Australian students to study at Adelaide University will open in August 2025, to commence study in 2026.

Please note that entry requirements for this degree are provisional and subject to change.

Why Bachelor of Business?

Ready to be at the forefront of digital disruption? Want to create innovative, tech-driven solutions for businesses? With your diverse business and tech knowhow, you’ll embrace new and emerging technologies to lead business growth.    

Delivered and designed in collaboration with technology giant Accenture, this degree addresses current industry needs. You’ll learn from leading experts who have managed digital transformation projects for global companies.    

Become an expert on disruptive technologies, artificial intelligence, sustainability in a future world and viable digital solutions. If you want to be a next-generation business leader, Adelaide University’s Bachelor of Business majoring in Digital Business is for you. 

Overview

This degree will build your foundational knowledge in key business disciplines while expanding your proficiency in digital technologies. Learn about core aspects of business including accounting, marketing, management and company law. Then explore topics specific to your major in Digital Business, such as disruptive technologies, future digital trends and managing digital transformation projects.

Customise your studies by choosing from a range of electives that will expand your knowledge in diverse areas of business. Enhance your employment prospects by completing an internship in your final year, in an area of interest. Graduate ready to manage and consult with companies utilising the latest digital technologies to drive business growth.

Key features

Study a degree informed by industry insights and delivered in partnership with industry experts. 
Learn to embrace the latest digital technologies. 
Build core business knowledge in marketing, economics, accounting, management and company law. 
Gain real-world experience through internship opportunities. 
Tailor your studies with a range of electives including international exchanges. 
Graduate ready for the evolving demands of the digital business landscape.

What you'll learn

During your three-year degree, you’ll study a mixture of core business and digital business courses. Your business courses will explore topics on company law, accounting, economics, management marketing, negotiation and cultural competence. Your digital business courses will cover marketing automation to convert customers, when to use artificial intelligence to streamline processes, why cloud systems can make collaboration easier and how technology can make the difference between business growth and decline.    

Benefit from a flexible course with options to complete three electives which can include an exchange program, study tour or other future-focused business courses. You’ll also complete an internship in your final year, which will allow you to explore your career options.    

Graduate with a hybrid skillset of digital and business principles, along with real-world experience that will future-proof your career. 

Majors

The Bachelor of Business is also available with majors in the following:

Design and Marketing 
Human Resources Management 
Innovation and Entrepreneurship Strategy 
International Business 
Management 
Marketing 
Marketing and Communication 
Procurement and Supply Chain Management 
Project Management 
Real Estate 
Sport Management 
Tourism, Event and Hospitality Management.

You can also complete a Bachelor of Business with no major and instead select two minors from the disciplines listed. 

What courses you'll study

Complete 144 units comprising:

54 to 66 units for Core courses, and
Either:
30 to 78 units for one Major from Major, or
48 units from Discipline courses, and
6 to 12 units from Work integrated learning, and
6 to 36 units for Electives

Complete 54 to 66 units comprising:

18 units from Common core, and
36 to 48 units from Program core

	Course code	Units
Course name UG Common Core 1	Course code AUXX1000	Units 6
Course name UG Common Core 2	Course code AUXX2000	Units 6
Course name UG Common Core 3	Course code AUXX3000	Units 6

	Course code	Units
Course name Accounting for Decision Makers	Course code ACCT1000	Units 6
Course name Business Law	Course code BUSI1001	Units 6
Course name Management, Organisations and Leadership	Course code BUSI1002	Units 6
Course name Economics	Course code ECON1001	Units 6
Course name Marketing Principles	Course code MARK1000	Units 6
Course name Emerging Technologies, Data and Business Analytics	Course code BUSI2001	Units 6
Course name Negotiation, Conflict Management and Resolution	Course code BUSI2002	Units 6
Course name Strategic Management	Course code BUSI3013	Units 6
Course name Principles of Economics	Course code ECON1000	Units 6
Course name Digital Design Principles and Methods	Course code GRAP1004	Units 6
Course name Research Methods in Media and Communication	Course code MARK2002	Units 6
Course name Media Law, Policy and Ethics	Course code MARK2003	Units 6
Course name Promotional Culture	Course code MARK2102	Units 6
Course name Strategic Planning for Media and Communication	Course code MARK3006	Units 6

Complete 48 units for ALL of the following:

	Course code	Units
Course name Exploring Digital Technology in Business	Course code BUSI1014	Units 6
Course name Introduction to Digital Disruption in Business	Course code BUSI1015	Units 6
Course name Cloud Platforms	Course code INFO2004	Units 6
Course name Digital Solution Methodologies	Course code BUSI2015	Units 6
Course name Entrepreneurship for Social and Market Impact	Course code BUSI2012	Units 6
Course name UO Digital Business Solutions	Course code BUSI3025	Units 6
Course name UO Digital Business Value	Course code BUSI3026	Units 6
Course name Virtual Industry Internship	Course code BUSI3902	Units 6

Complete 6 to 12 units from the following:

	Course code	Units
Course name Australian eChallenge	Course code BUSI1005	Units 6
Course name Business Lifecycles	Course code BUSI2007	Units 6
Course name WIL (Procurement and Supply Chain Management)	Course code BUSI2390	Units 6
Course name WIL/ Profession	Course code BUSI2900	Units 6
Course name WIL / Profession	Course code BUSI2901	Units 6
Course name Sport Practicum 1	Course code SPOR2900	Units 6
Course name Strategic Communication in Practice	Course code MARK3004	Units 6
Course name Integrated Marketing	Course code MARK3900	Units 6
Course name Sport Practicum 2	Course code SPOR3900	Units 6

Complete 6 to 36 units comprising:

0 to 30 units from Free electives, and
0 to 18 units from Program electives

	Course code	Units
Course name Australian eChallenge	Course code BUSI1005	Units 6
Course name Australian Tech eChallenge	Course code BUSI1006	Units 6
Course name International Business Environment	Course code IBUS2000	Units 6
Course name International Human Resource Management	Course code IBUS2002	Units 6
Course name Business Lifecycles	Course code BUSI2007	Units 6
Course name Technology Entrepreneurship	Course code BUSI2026	Units 6
Course name Sustainability and Social Enterprise	Course code BUSI3000	Units 6
Course name Corporate Entrepreneurship	Course code BUSI3002	Units 6
Course name Innovation Strategy and Systems	Course code BUSI3004	Units 6
Course name AI for Business transformation	Course code BUSI3005	Units 6
Course name Negotiated Project	Course code BUSI3009	Units 6
Course name Family Business Management	Course code BUSI3021	Units 6
Course name Infrastructure and Sustainability	Course code PROJ3005	Units 6
Course name Project Logistics and Supply Chains	Course code PROJ3006	Units 6

Career outcomes

Unlock a diverse range of careers with your business skills and digital knowhow. You could explore a career as a digital automation lead, promoting technology strategies and solutions that drive agile business culture. You might become a digital strategist, implementing tactics that support business goals and objectives. Perhaps you’ll develop cutting-edge marketing campaigns using augmented reality technology.

You could also consider careers as a:

Business consultant or adviser
Business or systems analyst
Change manager
Client account manager
E-commerce manager
Sustainability integration specialist
Entrepreneur.

Industry trends

According to the World Economic Forum’s 2023 Future of Jobs Report , some of the fastest growing roles will be driven by technology, digitisation and sustainability. Artificial Intelligence and machine learning specialists top this list, followed by sustainability specialists, business intelligence analysts and information technology professionals. These skills are embedded throughout our Bachelor of Business majoring in Digital Business. You’ll graduate job-ready and at the forefront of global economic trends.

Accreditation

Adelaide University is working through relevant approvals for program accreditation ahead of students commencing at the institution in 2026.

How to apply

Find your program

Discover the programs and explore the opportunities.

Explore our programs

Check the requirements

Look out for any prerequisite or assumed knowledge courses. Some degrees may have additional entry requirements.

Consider your preferences

To prepare for your future and to maximise your success consider adding additional preferences.

How to apply

Applications for Australian students to study at Adelaide University will open in August 2025, to commence study in 2026.

Please note that entry requirements for this degree are provisional and subject to change.

If you want to start your studies earlier, consider applying to the University of Adelaide or UniSA now, and continue onto Adelaide University in 2026. Register your interest to stay informed.

FAQs

Explore answers to some of our most frequently asked questions.

From August 2025 you can apply as a domestic student for entry to Adelaide University in 2026.
Applications for 2026 will be via SATAC for most undergraduate and postgraduate coursework programs. A direct application process will be available for 100% online degrees at a later date. In the meantime, you could start your degree at UniSA or the University of Adelaide and continue at Adelaide University.

Adelaide University is South Australia’s largest university with seven campuses across the state. Adelaide City Campus is in the heart of the central business district (including eastern and western precincts), while our Magill, Mawson Lakes and Waite campuses are located within the inner suburbs of Adelaide. Our Mount Gambier, Roseworthy and Whyalla campuses are set in the regions of South Australia. Building on our digital and online learning successes, we aim to also deliver online education to more students than any other Australian university.

Each of our campuses is equipped with cutting-edge, discipline specific facilities, contemporary study spaces and well-resourced libraries. Our city and suburban campuses also feature on-site gyms and eateries, and health services on, or nearby, campus.

You will be well supported academically, socially, emotionally and spiritually with access to on-campus facilities and services such as counselling, learning support, childcare, prayer rooms and more.

You will be well supported through a range of services at Adelaide University to ensure you get the most out of your student experience. Support services include:

Academic learning support, including after-hours support provided via Studiosity through live online chat assistance with writing, referencing, mathematics and more.
Advice and advocacy regarding access, adjustments and inclusivity if you have a disability, impairment, chronic health condition or significant caring responsibilities.
Libraries providing flexible study spaces, access to books, computer suites and online resources – as well as referencing support, search tips and more.
Career development hub, including extensive self-help resources, online learning programs, on-campus events, workshops and networking, one-on-one advice, and job search support.
Qualified counsellors who can provide confidential support to manage your mental health and wellbeing.
On-campus medical clinics on-site where you can make an appointment with a General Practitioner (GP) to discuss acute and preventative health care matters.
Information and advice for international students regarding accommodation, student life, visa and work rights and academic policies and procedures.
An active and visible LGBTIQA+ Ally Network that ensures the University provides a supportive environment where all staff and students can safely work and study free of harassment or discrimination.
Prayer rooms on campus, including gender specific spaces for worship purposes.
Campus security available 24 hours a day, seven days a week to ensure all students feel safe on campus.
A range of scholarships offered to commencing and continuing students each year to make university life a little easier.
A number of social outlets including student lounges, gyms, student-led clubs, sports teams and free events throughout the year.

Your tuition fees will depend on your program of study and enrolment load. You can find the annual fees relevant to your program on the specific degree page under the ‘fees’ section. The annual fee payable for your chosen program will also be outlined in your Offer of Admission.

Adelaide University will open in January 2026. Your studies will start at different times depending on what study period you’ve applied for. Adelaide University is currently using a semester model, which means most degrees start in Semester 1. Some degrees are also available to start in mid-year, sometimes with a different degree structure. 

Studies at Adelaide University typically commence in:  

February for Semester 1  
July for Semester 2.

Some degrees, such as the Bachelor of Medical Studies and Master of Business Administration, will have different starting dates. View the relevant degree page for more detail. 

For other key dates, including census dates and exam periods, you can view our Academic calendar. 

View all FAQs

Your study experience and support

Adelaide University sets you up for success in your studies – and your social life. You’ll have access to work placement and internship opportunities, overseas study tours and exchanges, networking events with guest speakers and more. Our campuses are equipped with purpose-built facilities including lecture theatres, libraries, workshops, laboratories, and spaces that simulate real work environments. These are all supported by the latest technologies and a 24/7 online learning platform with personalised study information and resources.

You’ll have everything you need to live well and thrive during your studies, with health services on campus, gymnasiums, technology zones and modern student lounges. Get involved in campus sport or join our student clubs that will connect you to your passions – and the people who share them.

Adelaide also has a variety of accommodation options to suit your individual requirements and budget, with options ranging from dedicated student accommodation to private rentals. One of the world’s most liveable cities, Adelaide has lots of leafy parks, gardens and social hubs – and some of the highest living standards globally. No matter where you are in Adelaide, you’re only a short distance from beaches, vineyards, museums, art galleries, restaurants, bars and parklands. Visit the accommodation web page to find out more.

Student services

We’re here to support you on your student journey. Adelaide University offers a range of support services and facilities, including:

Career advice and mentoring services
Personal counselling
LGBTQIA+ support
Academic support
Fees and finance help
Security services
Accommodation services
Common rooms
Prayer rooms.

You’ll also have unlimited access to our dedicated student support hub. Visit in-person or online, or contact our friendly team by phone. We can assist you with anything study-related including enrolment, identification cards, timetables, fees and more.

Your campus

You'll be studying at one of our renowned campuses, accessing cutting-edge facilities and contemporary study spaces.

This degree is offered at the following campus(es)

Study hours

Your courses will require a combination of different learning formats, including lectures, tutorials, workshops, seminars and practicals. Aside from your classes, you’ll also need to allocate additional time for independent study. This may include assignments, readings, projects and contributing to online discussion forums. As a rough guide, full-time studies may require 12-26 hours of class time and 14-18 hours of independent study per week.

Assessment

During your studies at Adelaide University, you’ll complete a mixture of practical, professional and research-based learning. Your assessment types will vary depending on the degree you’re studying, but may include: