Why Bachelor of Business?
Ready to be at the forefront of digital disruption? Want to create innovative, tech-driven solutions for businesses? With your diverse business and tech knowhow, you’ll embrace new and emerging technologies to lead business growth.
Delivered and designed in collaboration with technology giant Accenture, this degree addresses current industry needs. You'll also complete an Accenture WIL placement in your final year, which will allow you to explore your career options.
Become an expert on disruptive technologies, artificial intelligence, sustainability in a future world and viable digital solutions. If you want to be a next-generation business leader, Adelaide University’s Bachelor of Business majoring in Digital Business is for you.
Overview
This degree will build your foundational knowledge in key business disciplines while expanding your proficiency in digital technologies. Learn about core aspects of business including accounting, marketing, management and company law. Then explore topics specific to your major in Digital Business, such as disruptive technologies, future digital trends and managing digital transformation projects.
Customise your studies by choosing from a range of electives that will expand your knowledge in diverse areas of business. Enhance your employment prospects by completing an Accenture Work Integrated Learning placement in your final year, in an area of interest. Graduate ready to manage and consult with companies utilising the latest digital technologies to drive business growth.
Key features
Study a degree informed by industry insights and delivered in partnership with industry experts. - Learn to embrace the latest digital technologies.
- Build core business knowledge in marketing, economics, accounting, management and company law.
- Gain real-world experience through an Accenture Work Integrated Learning placement.
- Tailor your studies with a range of electives including international exchanges.
- Graduate ready for the evolving demands of the digital business landscape.
What you'll learn
During your three-year degree, you’ll study a mixture of core business and digital business courses. Your business courses will explore topics on company law, accounting, economics, management marketing, negotiation and cultural competence. Your digital business courses will cover marketing automation to convert customers, when to use artificial intelligence to streamline processes, why cloud systems can make collaboration easier and how technology can make the difference between business growth and decline.
Benefit from a flexible course with options to complete three electives which can include an exchange program, study tour or other future-focused business courses. You’ll also complete an internship in your final year, which will allow you to explore your career options.
Graduate with a hybrid skillset of digital and business principles, along with real-world experience that will future-proof your career.
Majors
The Bachelor of Business is also available with majors in the following:
- Human Resource Management
- International Business
- Innovation, Entrepreneurship and Strategy
- Management
- Marketing
- Marketing and Communications
- Marketing and Design
- Procurement and Supply Chain Management
- Project Management
- Real Estate
- Sport Management
- Tourism, Events and Hospitality Management.
You can also complete a Bachelor of Business with no major and instead select two minors from the disciplines listed.
What courses you'll study
Complete 144 units comprising:
- 66 to 72 units for Core courses, and
- 48 units for one Major from Major, and
- 6 to 12 units from Work integrated learning, and
- 12 to 24 units for Electives
Complete 66 to 72 units comprising:
- 18 units for all Common core, and
- 24 units for all Program core, and
- 24 to 30 units from Program core selectives
| Course name | Course code | Units | |
|---|---|---|---|
|
Course name
An Ethically Rich Life
|
Course code
COREX001
|
Units
6
|
|
|
Course name
Fact or Fiction: Data for Everyone
|
Course code
COREX002
|
Units
6
|
|
|
Course name
Igniting Change: Ideas to Action
|
Course code
COREX003
|
Units
6
|
|
|
Course name
Proppa Ways, Future Practice
|
Course code
COREX004
|
Units
6
|
|
|
Course name
Responsible AI: Bridging Ethics, Education and Industry
|
Course code
COREX005
|
Units
6
|
|
|
Course name
Ways of Being, Ways of Seeing
|
Course code
COREX006
|
Units
6
|
| Course name | Course code | Units | |
|---|---|---|---|
|
|
Course name
Accounting for Decision Makers
|
Course code
ACCT1000
|
Units
6
|
|
|
Course name
Management, Organisations and Leadership
|
Course code
BUSI1002
|
Units
6
|
|
|
Course name
Emerging Technologies, Data and Business Analytics
|
Course code
BUSI2001
|
Units
6
|
|
|
Course name
Marketing Principles
|
Course code
MARK1000
|
Units
6
|
| Course name | Course code | Units | |
|---|---|---|---|
|
|
Course name
Business Law
|
Course code
BUSI1001
|
Units
6
|
|
|
Course name
Negotiation, Conflict Management and Resolution
|
Course code
BUSI2002
|
Units
6
|
|
|
Course name
Strategic Management
|
Course code
BUSI3013
|
Units
6
|
|
|
Course name
Principles of Economics
|
Course code
ECON1000
|
Units
6
|
|
|
Course name
Research Methods in Media and Communication
|
Course code
MDIA2021
|
Units
6
|
|
|
Course name
Media Law, Policy and Ethics
|
Course code
MDIA2022
|
Units
6
|
|
|
Course name
Promotional Culture
|
Course code
MDIA2102
|
Units
6
|
|
|
Course name
Strategic Planning for Media and Communication
|
Course code
MDIA3017
|
Units
6
|
|
|
Course name
Digital Design Principles and Methods
|
Course code
GRAP1004
|
Units
6
|
|
|
Course name
Foundations of Project Management
|
Course code
PROJ1000
|
Units
6
|
|
|
Course name
Scheduling and Cost Management
|
Course code
PROJ1001
|
Units
6
|
|
|
Course name
Project Logistics and Supply Chains
|
Course code
PROJ3006
|
Units
6
|
Notes
Program core selectives - Please note, Major plan determines Program core selectives choice
Complete 48 units for ALL of the following:
| Course name | Course code | Units | |
|---|---|---|---|
|
|
Course name
Exploring Digital Technology in Business
|
Course code
BUSI1014
|
Units
6
|
|
|
Course name
Introduction to Digital Disruption in Business
|
Course code
BUSI1015
|
Units
6
|
|
|
Course name
Digital Solution Methodologies
|
Course code
BUSI2015
|
Units
6
|
|
|
Course name
Foundations of Project Management
|
Course code
PROJ1000
|
Units
6
|
|
|
Course name
Managing Decision Making, Communication and Organisational Practice
|
Course code
BUSI2004
|
Units
6
|
|
|
Course name
UO Designing Digital Solutions
|
Course code
BUSI2014
|
Units
6
|
|
|
Course name
UO Digital Business Solutions
|
Course code
BUSI3025
|
Units
6
|
|
|
Course name
UO Digital Business Value
|
Course code
BUSI3026
|
Units
6
|
Complete 6 to 12 units from the following:
| Course name | Course code | Units | |
|---|---|---|---|
|
|
Course name
eChallenge
|
Course code
BUSI1005
|
Units
6
|
|
|
Course name
WIL/ Profession
|
Course code
BUSI2900
|
Units
6
|
|
|
Course name
WIL / Profession
|
Course code
BUSI2901
|
Units
6
|
|
|
Course name
Business Lifecycles
|
Course code
BUSI2007
|
Units
6
|
|
|
Course name
WIL (Procurement and Supply Chain Management)
|
Course code
BUSI2390
|
Units
6
|
|
|
Course name
Sport Practicum 1
|
Course code
SPOR2900
|
Units
6
|
|
|
Course name
Sport Practicum 2
|
Course code
SPOR3900
|
Units
6
|
|
|
Course name
Integrated Marketing
|
Course code
MARK3900
|
Units
6
|
|
|
Course name
Strategic Communication in Practice
|
Course code
MDIA3016
|
Units
6
|
|
|
Course name
WIL
|
Course code
PROJ2900
|
Units
6
|
|
|
Course name
Project Management Professional Practice
|
Course code
PROJ3000
|
Units
12
|
Notes
Please note Major plan determines WIL choice
Complete 12 to 24 units comprising:
- 0 to 24 units from Elective - Open, and
- 0 to 12 units from Program electives - Procurement and Supply Chain Management major, and
- 0 to 12 units from Program electives - Project Management major, and
- 0 to 6 units from Progam electives - Marketing and Communication major, and
- 0 to 6 units from Program electives - Marketing and Design major
| Course name | Course code | Units | |
|---|---|---|---|
|
|
Course name
Elective 1
|
Course code
AUXX1011
|
Units
6
|
|
|
Course name
Elective 2
|
Course code
AUXX1012
|
Units
6
|
|
|
Course name
Elective 3
|
Course code
AUXX1013
|
Units
6
|
|
|
Course name
Elective 4
|
Course code
AUXX1014
|
Units
6
|
| Course name | Course code | Units | |
|---|---|---|---|
|
|
Course name
Negotiated Project in the Bachelor of Business (P and SCM)
|
Course code
BUSI3009
|
Units
6
|
|
|
Course name
International Business Environment
|
Course code
IBUS2000
|
Units
6
|
|
|
Course name
International Human Resource Management
|
Course code
IBUS2002
|
Units
6
|
| Course name | Course code | Units | |
|---|---|---|---|
|
|
Course name
Project Procurement and Resourcing
|
Course code
PROJ3001
|
Units
6
|
|
|
Course name
Leadership in Stakeholder Management
|
Course code
PROJ3004
|
Units
6
|
| Course name | Course code | Units | |
|---|---|---|---|
|
|
Course name
Service Design and Marketing
|
Course code
MARK3023
|
Units
6
|
| Course name | Course code | Units | |
|---|---|---|---|
|
|
Course name
Service Design and Marketing
|
Course code
MARK3023
|
Units
6
|
Rules
- Program electives - Procurement and Supply Chain Management major - A student completing Bachelor of Business (V1.13) Major in Procurement and Supply Chain Management (V1.7) must complete the requirements from .
Career outcomes
Unlock a diverse range of careers with your business skills and digital knowhow. You could explore a career as a digital automation lead, promoting technology strategies and solutions that drive agile business culture. You might become a digital strategist, implementing tactics that support business goals and objectives. Perhaps you’ll develop cutting-edge marketing campaigns using augmented reality technology.
You could also consider careers as a:
- Business consultant or adviser
- Business or systems analyst
- Change manager
- Client account manager
- E-commerce manager
- Sustainability integration specialist
- Entrepreneur.
Industry trends
According to the World Economic Forum’s 2023 Future of Jobs Report , some of the fastest growing roles will be driven by technology, digitisation and sustainability. Artificial Intelligence and machine learning specialists top this list, followed by sustainability specialists, business intelligence analysts and information technology professionals. These skills are embedded throughout our Bachelor of Business majoring in Digital Business. You’ll graduate job-ready and at the forefront of global economic trends.
Accreditation
Adelaide University is working through relevant approvals for program accreditation ahead of students commencing at the institution in 2026.
Ready to apply?
Please note that a non-refundable application fee of AUD$150 applies for every application submitted to Adelaide University.
Your study experience and support
Adelaide University sets you up for success in your studies – and your social life. You’ll have access to work placement and internship opportunities, overseas study tours and exchanges, networking events with guest speakers and more. Our campuses are equipped with purpose-built facilities including lecture theatres, libraries, workshops, laboratories, and spaces that simulate real work environments. These are all supported by the latest technologies and a 24/7 online learning platform with personalised study information and resources.
You’ll have everything you need to live well and thrive during your studies, with health services on campus, gymnasiums, technology zones and modern student lounges. Get involved in campus sport or join our student clubs that will connect you to your passions – and the people who share them.
Adelaide also has a variety of accommodation options to suit your individual requirements and budget, with options ranging from dedicated student accommodation to private rentals. One of the world’s most liveable cities, Adelaide has lots of leafy parks, gardens and social hubs – and some of the highest living standards globally. No matter where you are in Adelaide, you’re only a short distance from beaches, vineyards, museums, art galleries, restaurants, bars and parklands. Visit the accommodation web page to find out more.
Student services
We’re here to support you on your student journey. Adelaide University offers a range of support services and facilities, including:
- Career advice and mentoring services
- Personal counselling
- LGBTQIA+ support
- Academic support
- Fees and finance help
- Security services
- Accommodation services
- Common rooms
- Prayer rooms.
You’ll also have unlimited access to our dedicated student support hub. Visit in-person or online, or contact our friendly team by phone. We can assist you with anything study-related including enrolment, identification cards, timetables, fees and more.
Your campus
You'll be studying at one of our renowned campuses, accessing cutting-edge facilities and contemporary study spaces.
Study hours
Your courses will require a combination of different learning formats, including lectures, tutorials, workshops, seminars and practicals. Aside from your classes, you’ll also need to allocate additional time for independent study. This may include assignments, readings, projects and contributing to online discussion forums. As a rough guide, full-time studies may require 12-26 hours of class time and 14-18 hours of independent study per week.
Assessment
During your studies at Adelaide University, you’ll complete a mixture of practical, professional and research-based learning. Your assessment types will vary depending on the degree you’re studying, but may include:
- Case studies
- Essays and assignments
- Examinations
- Group projects
- Internships and placements
- Practicals
- Presentations
- Reports and project documentations
- Research projects
- Workplace and classroom contributions.
