Course overview
This course allows students to consider the impact of digitalisation on sport and how sport is managed, with a focus on the role of social media, analytics and the rise of e-sports.
Course learning outcomes
- Explain the important role that digitalisation has in contemporary sport management
- Discuss the role digital technology has in sport organisations
- Be able to analyse and interpret analytics relating to sport organisations and performance
- Discuss the opportunities and threats that digitalisation has presented for the sport industry
- Critically analyse the ethical and legal implications of digitalisation in sport
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The Student Contribution amount displayed below is for students commencing a new program from 2021 onwards. If you are continuing in a program you commenced prior to 1 January 2021, or are commencing an Honours degree relating to an undergraduate degree you commenced prior to 1 January 2021, you may be charged a different Student Contribution amount from the amount displayed below. Please check the Student Contribution bands for continuing students here. If you are an international student, or a domestic student studying in a full fee paying place, and are continuing study that you commenced in 2025 or earlier, your fees will be available here before enrolments open for 2026.