Course overview
This course allows students to consider the impact of digitalisation on sport and how sport is managed, with a focus on the role of social media, analytics and the rise of e-sports.
Course learning outcomes
- Explain the important role that digitalisation has in contemporary sport management
- Discuss the role digital technology has in sport organisations
- Be able to analyse and interpret analytics relating to sport organisations and performance
- Discuss the opportunities and threats that digitalisation has presented for the sport industry
- Critically analyse the ethical and legal implications of digitalisation in sport
Degree list
The following degrees include this course