Sport Management and Digitalisation

Undergraduate | 2026

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area/catalogue icon
Area/Catalogue
SPOR 3003
Course ID icon
Course ID
200252
Level of study
Level of study
Undergraduate
Unit value icon
Unit value
6
Course level icon
Course level
3
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Inbound study abroad and exchange
Inbound study abroad and exchange
The fee you pay will depend on the number and type of courses you study.
Yes
University-wide elective icon
University-wide elective course
Yes
Single course enrollment
Single course enrolment
Yes
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Note:
Course data is interim and subject to change

Course overview

This course allows students to consider the impact of digitalisation on sport and how sport is managed, with a focus on the role of social media, analytics and the rise of e-sports.

Course learning outcomes

  • Explain the important role that digitalisation has in contemporary sport management
  • Discuss the role digital technology has in sport organisations
  • Be able to analyse and interpret analytics relating to sport organisations and performance
  • Discuss the opportunities and threats that digitalisation has presented for the sport industry
  • Critically analyse the ethical and legal implications of digitalisation in sport

Prerequisite(s)

N/A

Corequisite(s)

N/A

Antirequisite(s)

N/A