Strategic Communication Project

Postgraduate | 2026

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area/catalogue icon
Area/Catalogue
MDIA 6003
Course ID icon
Course ID
204224
Level of study
Level of study
Postgraduate
Unit value icon
Unit value
12
Course level icon
Course level
2
Study abroad and student exchange icon
Inbound study abroad and exchange
Inbound study abroad and exchange
The fee you pay will depend on the number and type of courses you study.
No
University-wide elective icon
University-wide elective course
No
Single course enrollment
Single course enrolment
No
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Note:
Course data is interim and subject to change

Course overview

This course will enable learners to synthesise and apply the knowledge and skills gained from other courses in the program to an industry project. Students will work collaboratively with an industry mentor to plan, design and deliver a strategic communication project that supports an organisations goals and helps enhance its communication efforts. The course will provide students an immersive opportunity to gain invaluable professional experience, and to build employability skills and industry networks.

Course learning outcomes

  • Design and conduct an appropriate and achievable research project in the disciplines of Media and/or Communication
  • Identify and address an industry-relevant issue or problem through the critical analysis of an issue or case study
  • Locate, evaluate and synthesise relevant industry and academic literature related to the chosen topic
  • Critically analyse the chosen issue or topic through the identification and application of key theories and concepts in Media and Communication
  • Articulate a clear, substantiated and sustained argument informed by theory and practice in Media and/or Communication

Prerequisite(s)

N/A

Corequisite(s)

N/A

Antirequisite(s)

N/A