Social Media Management (UoA)

Postgraduate | 2026

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area/catalogue icon
Area/Catalogue
MDIA 5019
Course ID icon
Course ID
207718
Level of study
Level of study
Postgraduate
Unit value icon
Unit value
12
Course level icon
Course level
5
Study abroad and student exchange icon
Inbound study abroad and exchange
Inbound study abroad and exchange
The fee you pay will depend on the number and type of courses you study.
No
University-wide elective icon
University-wide elective course
No
Single course enrollment
Single course enrolment
No
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Note:
Course data is interim and subject to change

Course overview

This course equips you with advanced skills in social media management. You will enhance your skills in communicating and promoting brands and identities (including businesses, charities, sporting clubs and personal brands) in a rapidly changing media environment. You will develop knowledge of digital content strategy, planning and evaluating digital communication, and using and interpreting social media analytics. You will also develop your practical skills in digital content creation and produce a portfolio of practical media work.

Course learning outcomes

  • Demonstrate knowledge of the principles and practices of social media management in a rapidly changing media environment
  • Apply theories of social media and digital promotion to the analysis of current industry norms, practices, media texts, and platforms
  • Apply and evaluate digital content strategy, and use and interpret social media analytics
  • Produce a portfolio of digital content, and critically evaluate your own content production

Prerequisite(s)

N/A

Corequisite(s)

N/A

Antirequisite(s)

N/A