Course overview
This course equips you with advanced skills in social media management. You will enhance your skills in communicating and promoting brands and identities (including businesses, charities, sporting clubs and personal brands) in a rapidly changing media environment. You will develop knowledge of digital content strategy, planning and evaluating digital communication, and using and interpreting social media analytics. You will also develop your practical skills in digital content creation and produce a portfolio of practical media work.
Course learning outcomes
- Demonstrate knowledge of the principles and practices of social media management in a rapidly changing media environment
- Apply theories of social media and digital promotion to the analysis of current industry norms, practices, media texts, and platforms
- Apply and evaluate digital content strategy, and use and interpret social media analytics
- Produce a portfolio of digital content, and critically evaluate your own content production