Course overview
This course introduces you to the theory and practice of media relations. It focuses on the role of media relations in a rapidly changing media environment, with an emphasis on the needs and expectations of different media, how to build effective media relationships, and the communication strategies used within the NGO, government and corporate sectors. You will enhance your understanding of media relations strategies and tactics across a variety of contexts and media platforms, design and plan a media campaign, and develop practical skills in media relations writing, research, strategy and evaluation