Course overview
This course provides students with theoretical and methodological underpinning for conducting research in strategic communication and media.
Course learning outcomes
- Explain and analyse how research processes and practices are used in professional communication and media contexts, including ethical considerations
- Apply knowledge of communication and media research design principles to create and implement ethically sound research methods
- Analyse and interpret research findings using clear and concise language to explain their implications for communication practice
- Report the results of communication and media research using different formats relevant to the sector, and for distribution across a variety of platforms