Campaign Planning

Postgraduate | 2026

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area/catalogue icon
Area/Catalogue
MDIA 5003
Course ID icon
Course ID
202348
Level of study
Level of study
Postgraduate
Unit value icon
Unit value
6
Course level icon
Course level
1
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Inbound study abroad and exchange
Inbound study abroad and exchange
The fee you pay will depend on the number and type of courses you study.
Yes
University-wide elective icon
University-wide elective course
Yes
Single course enrollment
Single course enrolment
Yes
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Note:
Course data is interim and subject to change

Course overview

The course provides students with a comprehensive understanding of the strategic process involved in planning and developing effective communication campaigns. Students will learn how to identify specific communication goals and objectives, conduct thorough research and analysis, and develop innovative campaign strategies and tactics to achieve desired outcomes. The course emphasises the importance of aligning communication campaigns with organisational objectives and stakeholder needs.

  • Strategic Planning
  • Campaign Development
  • Evaluation And Impact

Course learning outcomes

  • Evaluate and analyse the strategic communication needs of organisations
  • Analyse and classify key publics, audiences and stakeholders in relation to organisations
  • Apply advanced communication research and campaign planning to support organisational goals
  • Identify and produce creative solutions to complex communication challenges
  • Apply analytical skills to evaluate and measure communication effectiveness

Prerequisite(s)

N/A

Corequisite(s)

N/A

Antirequisite(s)

N/A