Course overview
The course provides students with a comprehensive understanding of the strategic process involved in planning and developing effective communication campaigns. Students will learn how to identify specific communication goals and objectives, conduct thorough research and analysis, and develop innovative campaign strategies and tactics to achieve desired outcomes. The course emphasises the importance of aligning communication campaigns with organisational objectives and stakeholder needs.
- Strategic Planning
- Campaign Development
- Evaluation And Impact
Course learning outcomes
- Evaluate and analyse the strategic communication needs of organisations
- Analyse and classify key publics, audiences and stakeholders in relation to organisations
- Apply advanced communication research and campaign planning to support organisational goals
- Identify and produce creative solutions to complex communication challenges
- Apply analytical skills to evaluate and measure communication effectiveness