Course overview
This course employs a blend of theoretical knowledge and practical application, ensuring students gain an advanced understanding of social media management principles and develop real-world skills. Through client-based, hands-on learning, students will enhance their ability to communicate strategically and create content aligned with the goals of businesses, charities, sports organisations, and personal brands in a rapidly evolving media landscape. Students will engage with digital content strategy, plan and evaluate digital communication, and interpret social media analytics. They will also produce original content and compile a professional portfolio that reflects applied strategic thinking.
- Strategic Orientation
- Insight & Evaluation
- Strategy in Action
Course learning outcomes
- Critically evaluate how social media management principles operate within shifting technological, professional and cultural environments.
- Apply advanced theoretical knowledge to analyse social media practices across diverse industries and communication contexts
- Develop and assess digital content strategies using data-driven insights drawn from social media analytics.
- Create digital content to a professional standard and reflect on production processes to enhance strategic communication outcomes.
Degree list
The following degrees include this course