Course overview
This course employs a blend of theoretical knowledge and practical application, ensuring students gain an advanced understanding of social media management principles and develop real-world skills. Through client-based, hands-on learning, students will enhance their ability to communicate strategically and create content aligned with the goals of businesses, charities, sports organisations, and personal brands in a rapidly evolving media landscape. Students will engage with digital content strategy, plan and evaluate digital communication, and interpret social media analytics. They will also produce original content and compile a professional portfolio that reflects applied strategic thinking.
- Strategic Orientation
- Insight & Evaluation
- Strategy in Action
Course learning outcomes
- Critically evaluate how social media management principles operate within shifting technological, professional and cultural environments.
- Apply advanced theoretical knowledge to analyse social media practices across diverse industries and communication contexts
- Develop and assess digital content strategies using data-driven insights drawn from social media analytics.
- Create digital content to a professional standard and reflect on production processes to enhance strategic communication outcomes.
Availability
Class details
Adelaide City Campus West
Class number 30131
Section LE01
Size 80
Available 66
Class number 27813
Section WS01
Size 20
Available 17
Class number 27812
Section WS02
Size 20
Available 9
Class number 29067
Section WS03
Size 20
Available 20
Class number 29066
Section WS04
Size 20
Available 20
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The Student Contribution amount displayed below is for students commencing a new program from 2021 onwards. If you are continuing in a program you commenced prior to 1 January 2021, or are commencing an Honours degree relating to an undergraduate degree you commenced prior to 1 January 2021, you may be charged a different Student Contribution amount from the amount displayed below. Please check the Student Contribution bands for continuing students here. If you are an international student, or a domestic student studying in a full fee paying place, and are continuing study that you commenced in 2025 or earlier, your fees will be available here before enrolments open for 2026.