Course overview
Strategic Communication Contexts lays the foundation for the development and application of professional communication in a range of sectors through knowledge of strategic communication and public relations theory and practice.
- Communication Theories
- Media Contexts
- Professional Communication
Course learning outcomes
- Apply key communication and public relations theories to strategic communication development in verbal and written communication
- Develop strategic communication for use in corporate, promotional, and political and social movement contexts
- Examine changing technological contexts of communication from mass communication to social media communication
- Plan and develop strategic communication to help organisations reach their communication objectives using a range of media platforms
- Analyse the cultural context of communication and the ethical dimensions of the interplay between communication, culture and power
Availability
Class details
Adelaide City Campus West
Class number 20631
Section TU01
Size 25
Available 20
Class number 23569
Section TU02
Size 25
Available 24
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