Course overview
Strategic Communication Contexts lays the foundation for the development and application of professional communication in a range of sectors through knowledge of strategic communication and public relations theory and practice.
- Communication Theories
- Media Contexts
- Professional Communication
Course learning outcomes
- Apply key communication and public relations theories to strategic communication development in verbal and written communication
- Develop strategic communication for use in corporate, promotional, and political and social movement contexts
- Examine changing technological contexts of communication from mass communication to social media communication
- Plan and develop strategic communication to help organisations reach their communication objectives using a range of media platforms
- Analyse the cultural context of communication and the ethical dimensions of the interplay between communication, culture and power