Strategic Communication Contexts

Postgraduate | 2026

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area/catalogue icon
Area/Catalogue
MDIA 5000
Course ID icon
Course ID
202345
Level of study
Level of study
Postgraduate
Unit value icon
Unit value
6
Course level icon
Course level
1
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Inbound study abroad and exchange
Inbound study abroad and exchange
The fee you pay will depend on the number and type of courses you study.
Yes
Discipline group A
University-wide elective icon
University-wide elective course
Yes
Single course enrollment
Single course enrolment
Yes
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Note:
Course data is interim and subject to change

Course overview

Strategic Communication Contexts lays the foundation for the development and application of professional communication in a range of sectors through knowledge of strategic communication and public relations theory and practice.

  • Communication Theories
  • Media Contexts
  • Professional Communication

Course learning outcomes

  • Apply key communication and public relations theories to strategic communication development in verbal and written communication
  • Develop strategic communication for use in corporate, promotional, and political and social movement contexts
  • Examine changing technological contexts of communication from mass communication to social media communication
  • Plan and develop strategic communication to help organisations reach their communication objectives using a range of media platforms
  • Analyse the cultural context of communication and the ethical dimensions of the interplay between communication, culture and power

Prerequisite(s)

N/A

Corequisite(s)

N/A

Antirequisite(s)

N/A

Assessment

Critical Analysis, Report

Degree list
The following degrees include this course
Study Master of Strategic Communication at Adelaide University - Information for Domestic students