Course overview
In this course, you will develop advanced knowledge and practical skills in digital promotion. You will enhance your skills in communicating and promoting a range of brands and identities - including personal brands, businesses, charities, and sporting clubs - in a rapidly changing digital environment. Topics covered will include social media management, using and interpreting social media analytics, and digital content production. Advanced Digital Promotion can be taken as part of the Social Media and Digital Promotion major or as a standalone third-year elective.
Course learning outcomes
- Demonstrate knowledge of the principles and practices of digital promotion in a rapidly changing media environment
- Apply digital promotion theory to the analysis of current industry norms, practices and digital texts
- Produce a portfolio of digital content, and critically evaluate your own content production