Strategic Planning for Media and Communication

Undergraduate | 2026

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Mode icon
Mode
Mode
Your studies will be on-campus, and may include some online delivery
On campus
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Area/Catalogue
MDIA 3017
Course ID icon
Course ID
208393
Campus icon
Campus
Adelaide City Campus
Level of study
Level of study
Undergraduate
Unit value icon
Unit value
6
Course owner
Course owner
Adelaide University
Course level icon
Course level
3
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Inbound study abroad and exchange
Inbound study abroad and exchange
The fee you pay will depend on the number and type of courses you study.
Yes
Discipline group A
University-wide elective icon
University-wide elective course
Yes
Single course enrollment
Single course enrolment
Yes
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Note:
Course data is interim and subject to change

Course overview

This course equips students with the theoretical and applied skills required to research, develop, implement and evaluate media and communication projects, campaigns and activities. The course consolidates foundational knowledge and professional competencies acquired through earlier courses in the media and communication core and majors, extending this to the integration, planning and management of media and communication projects in a range of professional contexts.

Course learning outcomes

  • Understand the theoretical knowledge, frameworks and skills that inform strategic planning
  • Conduct and analyse formative research, and use this to inform the development of goals and objectives
  • Develop and identify the scope of a strategic project, taking into account relevant legal and ethical considerations
  • Identify and implement project management techniques, including budgets and schedules
  • Understand techniques for coordinating work teams, and apply these to groupwork

Prerequisite(s)

N/A

Corequisite(s)

N/A

Antirequisite(s)

N/A

Assessment

N/A

Degree list
The following degrees include this course
Bachelor of Business
Bachelor of Media and Communication