Course overview
This course explores the strategic communication function across various industry sectors. Topics may include government and political communication, the not-for-profit sector, corporate communication, lifestyle and fashion public relations, and sports communication. Strategic communication specialisations, such as internal communication, financial public relations, leadership communication, stakeholder engagement and corporate social responsibility, may also be covered. The course also explores the agency environment, culminating in a student-led agency project for a real client.
Course learning outcomes
- Evaluate the characteristics, opportunities and challenges of different specialisations and industry sectors within strategic communication
- Apply the professional competencies and skills required of strategic communication practitioners
- Explain the operations and functions of the agency environment and develop a professional response to a client brief
- Analyse internal communications and leadership communication styles within an organisation and make recommendations for improvement
Fee calculator
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Study Abroad student tuition fees are available here.
Only some Postgraduate Coursework programs are available as Commonwealth Supported. Please check your program for specific fee information.
The Student Contribution amount displayed below is for students commencing a new program from 2021 onwards. If you are continuing in a program you commenced prior to 1 January 2021, or are commencing an Honours degree relating to an undergraduate degree you commenced prior to 1 January 2021, you may be charged a different Student Contribution amount from the amount displayed below. Please check the Student Contribution bands for continuing students here. If you are an international student, or a domestic student studying in a full fee paying place, and are continuing study that you commenced in 2025 or earlier, your fees will be available here before enrolments open for 2026.