Promotional Culture

Undergraduate | 2026

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Mode icon
Mode
Mode
Your studies will be on-campus, and may include some online delivery
On campus
area/catalogue icon
Area/Catalogue
MDIA 2102
Course ID icon
Course ID
208380
Campus icon
Campus
Adelaide City Campus West
Level of study
Level of study
Undergraduate
Unit value icon
Unit value
6
Course owner
Course owner
Communication and Journalism
Course level icon
Course level
2
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Inbound study abroad and exchange
Inbound study abroad and exchange
The fee you pay will depend on the number and type of courses you study.
Yes
Discipline group A
University-wide elective icon
University-wide elective course
Yes
Single course enrollment
Single course enrolment
Yes
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Note:
Course data is interim and subject to change

Course overview

This course enables students to critically examine theoretical and applied approaches to promotional culture in contemporary society.

  • Foundational Concepts
  • Techniques
  • Applications And Case Studies

Course learning outcomes

  • Analyse the development, use and role of promotional culture in society
  • Explain how promotional texts are constructed to position or influence audiences
  • Apply theoretical concepts and textual analysis techniques to a range of promotional materials
  • Evaluate and critique promotional communication, its creative elements, media strategies and social impacts

Prerequisite(s)

N/A

Corequisite(s)

N/A

Antirequisite(s)

N/A

Assessment

N/A

Degree list
The following degrees include this course
Bachelor of Business
Bachelor of Media and Communication