Course overview
This course enables students to critically examine theoretical and applied approaches to promotional culture in contemporary society.
- Foundational Concepts
- Techniques
- Applications And Case Studies
Course learning outcomes
- Analyse the development, use and role of promotional culture in society
- Explain how promotional texts are constructed to position or influence audiences
- Apply theoretical concepts and textual analysis techniques to a range of promotional materials
- Evaluate and critique promotional communication, its creative elements, media strategies and social impacts
Availability
Class details
Adelaide City Campus East
Class number 53716
Section TU01
Size 24
Available 24
Class number 53717
Section TU02
Size 24
Available 24
Class number 53718
Section TU03
Size 24
Available 24
Class number 53719
Section TU04
Size 24
Available 24
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Only some Postgraduate Coursework programs are available as Commonwealth Supported. Please check your program for specific fee information.
The Student Contribution amount displayed below is for students commencing a new program from 2021 onwards. If you are continuing in a program you commenced prior to 1 January 2021, or are commencing an Honours degree relating to an undergraduate degree you commenced prior to 1 January 2021, you may be charged a different Student Contribution amount from the amount displayed below. Please check the Student Contribution bands for continuing students here. If you are an international student, or a domestic student studying in a full fee paying place, and are continuing study that you commenced in 2025 or earlier, your fees will be available here before enrolments open for 2026.