Course overview
This course introduces you to the theory and practice of media relations. Media engagement is now central to the communications strategies of the NGO, government and corporate sectors. You will develop knowledge about media relations strategies and tactics across a variety of contexts, analyse media campaigns, and develop practical skills in media relations writing, research and strategy. For students in the Social Media and Digital Promotion major, this course will provide essential theoretical and practical grounding for your advanced production courses, while students in other programs will develop their understanding of a range of media relations concepts and practices.
Course learning outcomes
- Demonstrate knowledge of the role of media relations techniques in shaping contemporary communication practices across the NGO, government and corporate sector
- Analyse established and emerging media relations strategies and tactics, and locate these in the context of relevant media and communications theory
- Apply media relations skills in research, writing and strategy to the production of practical work, and critically reflect on the role of media relations in addressing contemporary communications issue
Fee calculator
To display course fees, please select your status and program below:
We’re updating this Fee Calculator. It currently shows fees for programs only. Please check the relevant program for full fee details.
Study Abroad student tuition fees are available here.
Only some Postgraduate Coursework programs are available as Commonwealth Supported. Please check your program for specific fee information.
The Student Contribution amount displayed below is for students commencing a new program from 2021 onwards. If you are continuing in a program you commenced prior to 1 January 2021, or are commencing an Honours degree relating to an undergraduate degree you commenced prior to 1 January 2021, you may be charged a different Student Contribution amount from the amount displayed below. Please check the Student Contribution bands for continuing students here. If you are an international student, or a domestic student studying in a full fee paying place, and are continuing study that you commenced in 2025 or earlier, your fees will be available here before enrolments open for 2026.