Course overview
This course aims to provide students with an understanding of media and communication research methods, methodologies, processes and approaches, and their use and application across academic and industry perspectives in a variety of forms of research. The course will provide students with an understanding of the nature of media and communication research and the research process, including issues such as planning research, aligning aims and expectations with methods, and thinking about resources, ethics and equity. The course will also teach students specific methodological skills and tools that are applicable across a range of sectors and industries.
- Understanding Research: Research Methods In Context
- Understanding People: Audiences And Producers
- Understanding Data
Course learning outcomes
- Possess an understanding of media and communication research, including the nature of different types of research approaches and how to plan and carry out research
- Understand and apply a range of research methods to a range of media and communication and in response to needs across academic, industry and government settings
- Develop a coherent research plan that could, if needed, be applied to a contemporary issue or problem within the field of media and communication
- Reflect on, in an informed way, some of the key ethical questions and considerations in media and communication research
- Develop the ability to critically evaluating existing media and communication research through an understanding of the strengths and weaknesses of different methods and best practice in planning research projects
Degree list
The following degrees include this course