Course overview
This course enables students to examine the role of promotional culture in contemporary society. Students will have the opportunity to analyse and apply key theoretical concepts to contemporary promotional culture, examine how promotional messages and texts are constructed using persuasive communication devices, and critically analyse the social impacts of promotional culture in shaping media and communication industries, consumer culture, and everyday life.
- Foundational Concepts
- Techniques
- Applications and Case Studies
Course learning outcomes
- Analyse the development, use and role of promotional culture in society.
- Explain, analyse and critique how promotional texts are constructed to position or influence audiences.
- Apply theoretical concepts and textual analysis techniques to a range of promotional materials.
- Evaluate and critique the individual and social impacts of promotional communication.
Availability
Class details
Adelaide City Campus East
Class number 54447
Section WS01
Size 24
Available 22
Class number 54446
Section WS02
Size 24
Available 21
Class number 54445
Section WS03
Size 24
Available 20
Magill
Class number 54453
Section WS01
Size 24
Available 24
Class number 54452
Section WS02
Size 24
Available 23
Class number 54451
Section WS03
Size 24
Available 24
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