Media On Demand

Undergraduate | 2026

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Mode icon
Mode
Mode
Your studies will be on-campus, and may include some online delivery
On campus
area/catalogue icon
Area/Catalogue
MDIA 2007
Course ID icon
Course ID
201187
Campus icon
Campus
Adelaide City Campus West
Level of study
Level of study
Undergraduate
Unit value icon
Unit value
6
Course owner
Course owner
School of Comm, Media and Jour
Course level icon
Course level
2
Work Integrated Learning course
Work Integrated Learning course
No
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Inbound study abroad and exchange
Inbound study abroad and exchange
The fee you pay will depend on the number and type of courses you study.
Yes
University-wide elective icon
University-wide elective course
Yes
Single course enrollment
Single course enrolment
Yes

Course overview

This course considers the relationship between media texts, industries, and cultures in the era of on-demand media to understand what it means to make and consume texts today. Using case studies of TV, video games, popular music and social media, students will develop critical knowledges on how digital and participatory technologies shape textuality, representation, and audience practices.

Course learning outcomes

  • Demonstrate an understanding of the critical scholarship and theories that explain on-demand media
  • Examine the relationship between on-demand media texts, industries and cultures
  • Apply and synthesise relevant theoretical concepts related to on-demand media at the levels of text, industry and audience
  • Analyse current and emerging practices and issues related to on-demand media

Prerequisite(s)

N/A

Corequisite(s)

N/A

Antirequisite(s)

N/A

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If you are studying in a Professional Pathway Psychology or Clinical Psychology program, please refer to the Student Contributions amounts published here.

The Student Contribution amount displayed below is for students commencing a new program from 2021 onwards. If you are continuing in a program you commenced prior to 1 January 2021, or are commencing an Honours degree relating to an undergraduate degree you commenced prior to 1 January 2021, you may be charged a different Student Contribution amount from the amount displayed below. Please check the Student Contribution bands for continuing students here. If you are an international student, or a domestic student studying in a full fee paying place, and are continuing study that you commenced in 2025 or earlier, your fees will be available here before enrolments open for 2026.

Degree list
The following degrees include this course