Social Media and Online Personas

Undergraduate | 2026

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Mode icon
Mode
Mode
Your studies will be on-campus, and may include some online delivery
On campus
area/catalogue icon
Area/Catalogue
MDIA 2006
Course ID icon
Course ID
201186
Campus icon
Campus
Adelaide City Campus West
Level of study
Level of study
Undergraduate
Unit value icon
Unit value
6
Course owner
Course owner
School of Comm, Media and Jour
Course coordinator
Course coordinator
Kim Barbour
Course level icon
Course level
2
Work Integrated Learning course
Work Integrated Learning course
No
Study abroad and student exchange icon
Inbound study abroad and exchange
Inbound study abroad and exchange
The fee you pay will depend on the number and type of courses you study.
Yes
University-wide elective icon
University-wide elective course
Yes
Single course enrollment
Single course enrolment
Yes

Course overview

This course uses a dynamic research-informed understanding of the relationship between social media, identity and persona with attention to fandom, representational paradigms, influencers, and cultural politics. Students will be introduced to and learn to unpack the differences between persona 2 performances and other structures of identity performances across a range of personal, professional, and collective media.

  • Personas In Digital Spaces
  • Analysing Persona Performance
  • Doing Persona Work

Course learning outcomes

  • Demonstrate understanding of persona studies theories through analysis of online persona performances
  • Differentiate between persona performances and other structures of identity performances across a range of domains
  • Evaluate a range of disciplinary research on mediatised personas
  • Apply structured methodological approaches to researching persona performances

Availability

Census date Icon
Census date
Fri 27/03/2026
Enrol by date
Enrol by date
Fri 13/03/2026
Last day to W
Last day to W
Fri 10/04/2026
Last day to WF
Last day to WF
Fri 08/05/2026

Class details

Adelaide City Campus West

Class number
Class number 27725
Section
Section WS01
Size
Size 24
Available
Available 12
Dates Days Time Campus Location Instructor
27 Feb - 17 Apr Friday 2:10pm - 4pm Adelaide City Campus West Sir George Kingston, GK4-18
8 May - 5 Jun Friday 2:10pm - 4pm Adelaide City Campus West Sir George Kingston, GK4-18
Class number
Class number 23765
Section
Section WS02
Size
Size 24
Available
Available 8
Dates Days Time Campus Location Instructor
26 Feb - 16 Apr Thursday 2:10pm - 4pm Adelaide City Campus West Barbara Hanrahan, BH4-32
7 May - 4 Jun Thursday 2:10pm - 4pm Adelaide City Campus West Barbara Hanrahan, BH4-32

Prerequisite(s)

N/A

Corequisite(s)

N/A

Antirequisite(s)

N/A

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If you are studying in a Professional Pathway Psychology or Clinical Psychology program, please refer to the Student Contributions amounts published here.

The Student Contribution amount displayed below is for students commencing a new program from 2021 onwards. If you are continuing in a program you commenced prior to 1 January 2021, or are commencing an Honours degree relating to an undergraduate degree you commenced prior to 1 January 2021, you may be charged a different Student Contribution amount from the amount displayed below. Please check the Student Contribution bands for continuing students here. If you are an international student, or a domestic student studying in a full fee paying place, and are continuing study that you commenced in 2025 or earlier, your fees will be available here before enrolments open for 2026.

Degree list
The following degrees include this course