Digital and Social Media Management

Undergraduate | 2026

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area/catalogue icon
Area/Catalogue
MDIA 2005
Course ID icon
Course ID
201182
Level of study
Level of study
Undergraduate
Unit value icon
Unit value
6
Course level icon
Course level
2
Study abroad and student exchange icon
Inbound study abroad and exchange
Inbound study abroad and exchange
The fee you pay will depend on the number and type of courses you study.
Yes
University-wide elective icon
University-wide elective course
Yes
Single course enrollment
Single course enrolment
Yes
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Note:
Course data is interim and subject to change

Course overview

The course will examine social media promotion, branding content and branding strategies across multiple industry sectors. Students will develop in-depth knowledge of social media strategies, an understanding of user profiles, platform affordances and analytics, and the ability to apply this insight to social media campaign development. Students will have the opportunity to extend their knowledge of branding and reputation management in a professional communication context.

Course learning outcomes

  • Evaluate the use of social media in communication strategies across multiple industries
  • Apply knowledge of social media user profiles and platforms to communication strategies
  • Plan and implement industry standard social media activities
  • Analyse social media activities in the context of professional communication, reputation and brand management

Prerequisite(s)

N/A

Corequisite(s)

N/A

Antirequisite(s)

N/A