Course overview
The course will examine social media promotion, branding content and branding strategies across multiple industry sectors. Students will develop in-depth knowledge of social media strategies, an understanding of user profiles, platform affordances and analytics, and the ability to apply this insight to social media campaign development. Students will have the opportunity to extend their knowledge of branding and reputation management in a professional communication context.
Course learning outcomes
- Evaluate the use of social media in communication strategies across multiple industries
- Apply knowledge of social media user profiles and platforms to communication strategies
- Plan and implement industry standard social media activities
- Analyse social media activities in the context of professional communication, reputation and brand management
Degree list
The following degrees include this course