Course overview
This course will equip students with the knowledge and skills required to develop a variety of strategic communication texts for owned, earned and paid media, including features, advertorials, websites, brochures, speeches and presentations, briefing notes, reports, proposals, advertisements and annual reports. The course will also introduce students to the principles of reader-centric written communication in a professional context, including style, message strategy, and adapting writing tone for different channels and audiences.
- Writing conventions and theoretical foundations
- Writing for digital communication
- Telling your organisation’s story
Course learning outcomes
- Plan and create a variety of strategic communication texts for professional purposes.
- Understand the theoretical conventions that inform effective professional writing, and the role of different strategic communication channels as part of a wider communication strategy.
- Apply the conventions of effective written communication, and adapt their writing style for different texts, messages and audiences.
- Analyse and evaluate a variety of strategic communication texts.
Availability
Class details
Magill
Class number 55016
Section TU01
Size 20
Available 20
Adelaide City Campus East
Class number 53448
Section TU01
Size 20
Available 15
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