Course overview
This course will equip students with the knowledge and skills required to develop a variety of strategic communication texts for owned, earned and paid media, including features, advertorials, websites, brochures, speeches and presentations, briefing notes, reports, proposals, advertisements and annual reports. The course will also introduce students to the principles of reader-centric written communication in a professional context, including style, message strategy, and adapting writing tone for different channels and audiences.
Course learning outcomes
- Analyse the cultural history of superhero media from a variety of perspectives.
- Apply digital humanities methods to engage with creative texts through digital archives and algorithms.
- Design and conduct a research project that investigates the textual and/or paratextual qualities of a set of cultural texts.
- Demonstrate an understanding of the ways that comics can be used to communicate information by creating a short research comic.