Course overview
Introduction to Strategic Communication is a foundational course, introducing students to strategic communication and public relations theories. This course applies these theories to a range of professional contexts and sectors, providing foundational knowledge for courses throughout the Strategic Communication major or as an elective complementing other specialisations. In this course, students will learn how to communicate effectively using theories of public relations and strategic communication. Students will apply these theories in a range of professional communication contexts including organisational communication, promotional communication, and political and social movement communication.
- Introduction To Strategic Communication
- Media Contexts
- Strategic Communication In Practice
Course learning outcomes
- Demonstrate knowledge of key communication and public relations theories and understanding of their application in strategic communication
- Develop strategic communication for use in corporate, promotional, and political and social movement contexts
- Demonstrate understanding of how different media are used in strategic communication, including paid, earned, owned and shared media.
- Create strategic communication to help organisations reach their communication objectives using a range of media platforms.