Introduction to Strategic Communication

Undergraduate | 2026

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Area/Catalogue
MDIA 1026
Course ID icon
Course ID
207653
Level of study
Level of study
Undergraduate
Unit value icon
Unit value
6
Course level icon
Course level
1
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Inbound study abroad and exchange
Inbound study abroad and exchange
The fee you pay will depend on the number and type of courses you study.
Yes
University-wide elective icon
University-wide elective course
Yes
Single course enrollment
Single course enrolment
Yes
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Note:
Course data is interim and subject to change

Course overview

Introduction to Strategic Communication is a foundational course, introducing students to strategic communication and public relations theories. This course applies these theories to a range of professional contexts and sectors, providing foundational knowledge for courses throughout the Strategic Communication major or as an elective complementing other specialisations. In this course, students will learn how to communicate effectively using theories of public relations and strategic communication. Students will apply these theories in a range of professional communication contexts including organisational communication, promotional communication, and political and social movement communication.

  • Introduction To Strategic Communication
  • Media Contexts
  • Strategic Communication In Practice

Course learning outcomes

  • Demonstrate knowledge of key communication and public relations theories and understanding of their application in strategic communication
  • Develop strategic communication for use in corporate, promotional, and political and social movement contexts
  • Demonstrate understanding of how different media are used in strategic communication, including paid, earned, owned and shared media.
  • Create strategic communication to help organisations reach their communication objectives using a range of media platforms.

Prerequisite(s)

N/A

Corequisite(s)

N/A

Antirequisite(s)

N/A