Course overview
Introduction to Strategic Communication is a foundational course, introducing students to strategic communication and public relations theories. This course applies these theories to a range of professional contexts and sectors, providing foundational knowledge for courses throughout the Strategic Communication major or as an elective complementing other specialisations. In this course, students will learn how to communicate effectively using theories of public relations and strategic communication. Students will apply these theories in a range of professional communication contexts including organisational communication, promotional communication, and political and social movement communication.
- Introduction To Strategic Communication
- Media Contexts
- Strategic Communication In Practice
Course learning outcomes
- Demonstrate knowledge of key communication and public relations theories and understanding of their application in strategic communication
- Develop strategic communication for use in corporate, promotional, and political and social movement contexts
- Demonstrate understanding of how different media are used in strategic communication, including paid, earned, owned and shared media.
- Create strategic communication to help organisations reach their communication objectives using a range of media platforms.
Availability
Class details
Adelaide City Campus East
Class number 24972
Section TU01
Size 30
Available 24
Class number 24971
Section TU02
Size 30
Available 25
Class number 24970
Section TU03
Size 30
Available 25
Adelaide City Campus West
Class number 24975
Section TU01
Size 30
Available 26
Class number 24974
Section TU02
Size 30
Available 27
Class number 24973
Section TU03
Size 30
Available 26
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