Image, Brand and Narrative

Undergraduate | 2026

Course page banner
Mode icon
Mode
Mode
Your studies will be on-campus, and may include some online delivery
On campus
area/catalogue icon
Area/Catalogue
MDIA 1019
Course ID icon
Course ID
208369
Campus icon
Campus
Magill
Level of study
Level of study
Undergraduate
Unit value icon
Unit value
6
Course owner
Course owner
School of Comm, Media and Jour
Course coordinator
Course coordinator
Kim Barbour
Course level icon
Course level
1
Work Integrated Learning course
Work Integrated Learning course
No
Study abroad and student exchange icon
Inbound study abroad and exchange
Inbound study abroad and exchange
The fee you pay will depend on the number and type of courses you study.
Yes
Discipline group A
University-wide elective icon
University-wide elective course
Yes
Single course enrollment
Single course enrolment
Yes

Course overview

This course introduces key theories and concepts related to image building, branding and narrative communication strategies. Throughout the course, students explore the capacities, affordances, and constraints of social and digital media for both personal and brand-focused strategic narrative communication, unpacking the ways these technologies facilitate connections to audiences. The course introduces fields such as narrative theory, audience research, organisational communication, internet studies, and identity theory, and puts key ideas to work through both critical and creative practice.

  • Theories Of Image, Brand, And Narrative
  • Analysing Online Stories
  • Storytelling As Positioning

Course learning outcomes

  • Collaborate with peers to describe and analyse online content to demonstrate understanding of key ideas
  • Articulate and apply key theories and concepts related to image building, branding and narrative communication strategies
  • Evaluate an example of online branding activity by an individual, business, or group in relation to key theories and concepts introduced in the course
  • Use relevant concepts to design strategic narratives in support of specific types of brand image

Availability

Census date Icon
Census date
Fri 04/09/2026
Enrol by date
Enrol by date
Fri 21/08/2026
Last day to W
Last day to W
Fri 18/09/2026
Last day to WF
Last day to WF
Fri 16/10/2026

Class details

Magill

Class number
Class number 55941
Section
Section WS01
Size
Size 20
Available
Available 20
Dates Days Time Campus Location Instructor
5 Aug - 23 Sep Wednesday 12:10pm - 2pm Magill Building C, C2-44
14 Oct - 11 Nov Wednesday 12:10pm - 2pm Magill Building C, C2-44
Class number
Class number 55940
Section
Section WS02
Size
Size 20
Available
Available 20
Dates Days Time Campus Location Instructor
4 Aug - 22 Sep Tuesday 12:10pm - 2pm Magill Building C, C2-44
13 Oct - 10 Nov Tuesday 12:10pm - 2pm Magill Building C, C2-44
Class number
Class number 55939
Section
Section WS03
Size
Size 20
Available
Available 20
Dates Days Time Campus Location Instructor
5 Aug - 23 Sep Wednesday 2:10pm - 4pm Magill Building C, C2-44
14 Oct - 11 Nov Wednesday 2:10pm - 4pm Magill Building C, C2-44
Class number
Class number 55938
Section
Section WS04
Size
Size 20
Available
Available 20
Dates Days Time Campus Location Instructor
5 Aug - 23 Sep Wednesday 4:10pm - 6pm Magill Building C, C2-44
14 Oct - 11 Nov Wednesday 4:10pm - 6pm Magill Building C, C2-44
Class number
Class number 55937
Section
Section WS05
Size
Size 20
Available
Available 20
Dates Days Time Campus Location Instructor
6 Aug - 24 Sep Thursday 12:10pm - 2pm Magill Building C, C2-44
15 Oct - 12 Nov Thursday 12:10pm - 2pm Magill Building C, C2-44
Class number
Class number 55936
Section
Section WS06
Size
Size 20
Available
Available 20
Dates Days Time Campus Location Instructor
6 Aug - 24 Sep Thursday 2:10pm - 4pm Magill Building C, C2-44
15 Oct - 12 Nov Thursday 2:10pm - 4pm Magill Building C, C2-44
Class number
Class number 55935
Section
Section WS07
Size
Size 20
Available
Available 20
Dates Days Time Campus Location Instructor
4 Aug - 22 Sep Tuesday 2:10pm - 4pm Magill Building C, C2-44
13 Oct - 10 Nov Tuesday 2:10pm - 4pm Magill Building C, C2-44

Adelaide City Campus West

Class number
Class number 59603
Section
Section WS01
Size
Size 20
Available
Available 20
Dates Days Time Campus Location Instructor
3 Aug - 21 Sep Monday 1:10pm - 3pm Adelaide City Campus West Barbara Hanrahan, BH4-18
12 Oct - 9 Nov Monday 1:10pm - 3pm Adelaide City Campus West Barbara Hanrahan, BH4-18
Class number
Class number 59602
Section
Section WS02
Size
Size 20
Available
Available 20
Dates Days Time Campus Location Instructor
3 Aug - 21 Sep Monday 3:10pm - 5pm Adelaide City Campus West Barbara Hanrahan, BH4-19
12 Oct - 9 Nov Monday 3:10pm - 5pm Adelaide City Campus West Barbara Hanrahan, BH4-19
Class number
Class number 59601
Section
Section WS03
Size
Size 20
Available
Available 20
Dates Days Time Campus Location Instructor
5 Aug - 23 Sep Wednesday 9:10am - 11am Adelaide City Campus West Barbara Hanrahan, BH4-09
14 Oct - 11 Nov Wednesday 9:10am - 11am Adelaide City Campus West Barbara Hanrahan, BH4-09
Class number
Class number 59600
Section
Section WS04
Size
Size 20
Available
Available 20
Dates Days Time Campus Location Instructor
6 Aug - 24 Sep Thursday 9:10am - 11am Adelaide City Campus West Barbara Hanrahan, BH4-08
15 Oct - 12 Nov Thursday 9:10am - 11am Adelaide City Campus West Barbara Hanrahan, BH4-08
Class number
Class number 59599
Section
Section WS05
Size
Size 20
Available
Available 20
Dates Days Time Campus Location Instructor
7 Aug - 25 Sep Friday 9:10am - 11am Adelaide City Campus West Barbara Hanrahan, BH4-08
16 Oct - 13 Nov Friday 9:10am - 11am Adelaide City Campus West Barbara Hanrahan, BH4-08
Class number
Class number 59598
Section
Section WS06
Size
Size 20
Available
Available 20
Dates Days Time Campus Location Instructor
7 Aug - 25 Sep Friday 11:10am - 1pm Adelaide City Campus West Barbara Hanrahan, BH4-08
16 Oct - 13 Nov Friday 11:10am - 1pm Adelaide City Campus West Barbara Hanrahan, BH4-08
Class number
Class number 59597
Section
Section WS07
Size
Size 20
Available
Available 20
Dates Days Time Campus Location Instructor
7 Aug - 25 Sep Friday 2:10pm - 4pm Adelaide City Campus West Barbara Hanrahan, BH4-08
16 Oct - 13 Nov Friday 2:10pm - 4pm Adelaide City Campus West Barbara Hanrahan, BH4-08

Prerequisite(s)

N/A

Corequisite(s)

N/A

Antirequisite(s)

N/A

Assumed knowledge

N/A

Textbook(s)

N/A

Inherent requirements

N/A

Other resources

N/A

Assessment

N/A

Fee calculator

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Study Abroad student tuition fees are available here.

Only some Postgraduate Coursework programs are available as Commonwealth Supported. Please check your program for specific fee information.

The Student Contribution amount displayed below is for students commencing a new program from 2021 onwards. If you are continuing in a program you commenced prior to 1 January 2021, or are commencing an Honours degree relating to an undergraduate degree you commenced prior to 1 January 2021, you may be charged a different Student Contribution amount from the amount displayed below. Please check the Student Contribution bands for continuing students here. If you are an international student, or a domestic student studying in a full fee paying place, and are continuing study that you commenced in 2025 or earlier, your fees will be available here before enrolments open for 2026.

Degree list
The following degrees include this course
Bachelor of Media and Communication majoring in Digital and Social Media Storytelling
Bachelor of Media and Communication majoring in Strategic Communication
Bachelor of Journalism majoring in Digital and Social Media Storytelling
Bachelor of Journalism majoring in Strategic Communication