Course overview
The aim of this course is to introduce students to creative design principles, processes, skills and media production techniques, and to develop an understanding of digital media formats including video production and website development using industry standard authoring software. Students identify, research, and generate creative ideas around the promotion of a message or product and develop the skills to produce a short video to deliver this message. Students are introduced to web design techniques and develop introductory skills in front-end web development including HTML, CSS and responsive web design and will undertake the production of a simple website to distribute the short promotional video. The course introduces students to some of the key conceptual, technical and craft issues related to digital media production, and gives students the opportunity to create digital media pieces based on the research that they undertake.
Course learning outcomes
- describe the role and function of design in film, video and digital media forms
- use graphics, camera, sound and interactive media to create media pieces using a range of software
- undertake all stages of the digital media design process from conceptualisation to creation
- utilise appropriate media techniques to structure graphic and other visual content within and across film, video and interactive digital media forms
- analyse the social implications of the use of media forms and items in a range of contexts