Course overview
This course builds on foundational knowledge developed in the Value: Marketing course, by examining the framework for sustainable growth. Students will learn the role of marketing in creating demand, developing and protecting brands, and generating sustainable growth in organisations. The course is aimed at the executive level and will help marketers and non-marketers alike evaluate potential growth strategies and how this can be achieved by working with both internal and external stakeholders. Evidence-based growth strategies and tactics will be workshopped with students to foster knowledge and skills development to effectively transform businesses.
Course learning outcomes
- Demonstrate a comprehensive understanding of the components of the growth framework and other theories of growth
- Synthesis and analyse information on sustainable growth in diverse and international business and enterprise environments
- Apply the acquired knowledge to derive strategic plans for the sales and marketing functions of a growth-focused organisation across stakeholders (internal and external)
- Critically evaluate potential growth strategies to make data-driven decisions for developing and protecting brands and unlocking growth
- Demonstrate advanced communication and interpersonal skills, conveying learnings in a professional manner throughout the course, both collaboratively and independently
Degree list
The following degrees include this course