Course overview
The Marketing Research Project is the capstone experience for the degree. The course provides graduate students with the opportunity to undertake a supervised research project on a relevant marketing topic. The marketing research project will be theoretically-oriented and can have an industry-focus. In Part B, students will have the opportunity to collect primary data, analyse their data, visualise their research findings and disseminate their findings in a variety of ways.
Course learning outcomes
- Apply an advanced knowledge of research design options, methodologies, and analysis methods (both qualitative and quantitative)
- Source, interpret, evaluate and analyse primary and/or secondary data
- Draw and justify appropriate and managerially relevant conclusions from data analysis
- Present research findings and conclusions in an academically-appropriate manner
Availability
Class details
Adelaide City Campus West
Class number 30055
Section PR01
Size 20
Available 20
Class number 30054
Section PR02
Size 20
Available 20
Class number 30053
Section PR03
Size 20
Available 20
Class number 30052
Section PR04
Size 20
Available 20
Class number 30059
Section WS01
Size 20
Available 20
Class number 30058
Section WS02
Size 20
Available 20
Class number 30057
Section WS03
Size 20
Available 20
Class number 30056
Section WS04
Size 20
Available 20
Class details
Adelaide City Campus West
Class number 40082
Section PR01
Size 20
Available 20
Class number 40081
Section PR02
Size 20
Available 20
Class number 40080
Section PR03
Size 20
Available 20
Class number 40085
Section WS01
Size 20
Available 20
Class number 40084
Section WS02
Size 20
Available 20
Class number 40083
Section WS03
Size 20
Available 20
Class details
Adelaide City Campus West
Class number 54015
Section PR01
Size 20
Available 20
Class number 54014
Section PR02
Size 20
Available 20
Class number 54013
Section PR03
Size 20
Available 20
Class number 54012
Section PR04
Size 20
Available 20
Class number 57786
Section WS01
Size 20
Available 20
Class number 57787
Section WS02
Size 20
Available 20
Class number 57788
Section WS03
Size 20
Available 20
Class number 57789
Section WS04
Size 20
Available 20
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The Student Contribution amount displayed below is for students commencing a new program from 2021 onwards. If you are continuing in a program you commenced prior to 1 January 2021, or are commencing an Honours degree relating to an undergraduate degree you commenced prior to 1 January 2021, you may be charged a different Student Contribution amount from the amount displayed below. Please check the Student Contribution bands for continuing students here. If you are an international student, or a domestic student studying in a full fee paying place, and are continuing study that you commenced in 2025 or earlier, your fees will be available here before enrolments open for 2026.