Course overview
The Marketing Research Project is the capstone experience for the degree. The course provides graduate students with the opportunity to undertake a supervised research project on a relevant marketing topic. The marketing research project will be theoretically-oriented and can have an industry-focus. In Part B, students will have the opportunity to collect primary data, analyse their data, visualise their research findings and disseminate their findings in a variety of ways.
Course learning outcomes
- Apply an advanced knowledge of research design options, methodologies, and analysis methods (both qualitative and quantitative)
- Source, interpret, evaluate and analyse primary and/or secondary data
- Draw and justify appropriate and managerially relevant conclusions from data analysis
- Present research findings and conclusions in an academically-appropriate manner