Wine and Food Branding

Postgraduate | 2026

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area/catalogue icon
Area/Catalogue
MARK 6007
Course ID icon
Course ID
201798
Level of study
Level of study
Postgraduate
Unit value icon
Unit value
6
Course level icon
Course level
2
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Inbound study abroad and exchange
Inbound study abroad and exchange
The fee you pay will depend on the number and type of courses you study.
Yes
Discipline group A
University-wide elective icon
University-wide elective course
Yes
Single course enrollment
Single course enrolment
Yes
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Note:
Course data is interim and subject to change

Course overview

This course offers a comprehensive exploration of marketing strategies within the realm of both wine and food branding in order to develop and grow the wine or food brand.

  • The Meaning Of Branding And The Role Of The Brand Manager In A Wine And Food Context
  • Wine And Food Brand Growth
  • Wine And Food Brand Extensions

Course learning outcomes

  • Critically review the acquired marketing knowledge in the context of wine and food branding
  • Apply the concept of mental availability and its application for the development of distinctive assets
  • Examine the consumer behaviour models and apply the key principles that allow wine and food brands to grow
  • Differentiate the similarities and differences of launching wine or food brands in established and emerging markets
  • Work effectively in a group to propose a potentially successful branding strategy for a wine or food enterprise

Prerequisite(s)

N/A

Corequisite(s)

N/A

Antirequisite(s)

N/A

Assessment

Multiple Choice Questions, Critical Analysis, Report, Peer Review, Problem Solving Task

Degree list
The following degrees include this course
Study Master of Wine and Food Business at Adelaide University - Information for Domestic students