Course overview
This course offers a comprehensive exploration of marketing strategies within the realm of both wine and food branding in order to develop and grow the wine or food brand.
- The Meaning Of Branding And The Role Of The Brand Manager In A Wine And Food Context
- Wine And Food Brand Growth
- Wine And Food Brand Extensions
Course learning outcomes
- Critically review the acquired marketing knowledge in the context of wine and food branding
- Apply the concept of mental availability and its application for the development of distinctive assets
- Examine the consumer behaviour models and apply the key principles that allow wine and food brands to grow
- Differentiate the similarities and differences of launching wine or food brands in established and emerging markets
- Work effectively in a group to propose a potentially successful branding strategy for a wine or food enterprise
Availability
Class details
Adelaide City Campus West
Class number 21204
Section WS01
Size 30
Available 30
Class details
Adelaide City Campus West
Class number 51588
Section WS01
Size 30
Available 30
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