Wine and Food Branding

Postgraduate | 2026

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area/catalogue icon
Area/Catalogue
MARK 6007
Course ID icon
Course ID
201798
Level of study
Level of study
Postgraduate
Unit value icon
Unit value
6
Course level icon
Course level
2
Study abroad and student exchange icon
Inbound study abroad and exchange
Inbound study abroad and exchange
The fee you pay will depend on the number and type of courses you study.
Yes
Discipline group A
University-wide elective icon
University-wide elective course
Yes
Single course enrollment
Single course enrolment
Yes
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Note:
Course data is interim and subject to change

Course overview

This course offers a comprehensive exploration of marketing strategies within the realm of both wine and food branding in order to develop and grow the wine or food brand.

  • The Meaning Of Branding And The Role Of The Brand Manager In A Wine And Food Context
  • Wine And Food Brand Growth
  • Wine And Food Brand Extensions

Course learning outcomes

  • Critically review the acquired marketing knowledge in the context of wine and food branding
  • Apply the concept of mental availability and its application for the development of distinctive assets
  • Examine the consumer behaviour models and apply the key principles that allow wine and food brands to grow
  • Differentiate the similarities and differences of launching wine or food brands in established and emerging markets
  • Work effectively in a group to propose a potentially successful branding strategy for a wine or food enterprise

Prerequisite(s)

N/A

Corequisite(s)

N/A

Antirequisite(s)

N/A

Assessment

Multiple Choice Questions, Critical Analysis, Report, Peer Review, Problem Solving Task

Degree list
The following degrees include this course
Master of Wine and Food Business
Graduate Diploma in Wine and Food Business