Marketing for Society

Postgraduate | 2026

Course page banner
area/catalogue icon
Area/Catalogue
MARK 6006
Course ID icon
Course ID
201760
Level of study
Level of study
Postgraduate
Unit value icon
Unit value
6
Course level icon
Course level
2
Study abroad and student exchange icon
Inbound study abroad and exchange
Inbound study abroad and exchange
The fee you pay will depend on the number and type of courses you study.
Yes
University-wide elective icon
University-wide elective course
Yes
Single course enrollment
Single course enrolment
Yes
alt
Note:
Course data is interim and subject to change

Course overview

The aim of this course is to critically review and analyse key marketing concepts, adapt them to different contexts, and innovate strategies for creating behavioural change. Through theoretical exploration and practical application, students will investigate the impact of marketing on individuals, communities, and society at large. They will advocate for ethical marketing practices, persuade stakeholders, and recommend innovative approaches to address contemporary challenges. By communicating their analyses and recommendations effectively, students will contribute to the development of impactful marketing strategies that benefit individuals, communities, and the world.

  • Foundations Of Marketing For Society
  • Strategies And Tactics
  • Implementation And Contemporary Considerations

Course learning outcomes

  • Interpret and apply societal marketing theories and concepts to discern and address to ethical, cultural, social, and environmental issues presented in marketing practice
  • Evaluate and synthesise diverse concepts and theories of societal marketing to develop informed recommendations for addressing these issues
  • Critically articulate and analyse marketing's and marketer’s contributions to society
  • Deliver clear and coherent written and verbal communication to various stakeholders, elucidating complex ideas and convincing audiences to undertake and re-evaluate societal marketing practices

Prerequisite(s)

N/A

Corequisite(s)

N/A

Antirequisite(s)

N/A