Course overview
The aim of this course is to critically review and analyse key marketing concepts, adapt them to different contexts, and innovate strategies for creating behavioural change. Through theoretical exploration and practical application, students will investigate the impact of marketing on individuals, communities, and society at large. They will advocate for ethical marketing practices, persuade stakeholders, and recommend innovative approaches to address contemporary challenges. By communicating their analyses and recommendations effectively, students will contribute to the development of impactful marketing strategies that benefit individuals, communities, and the world.
- Foundations Of Marketing For Society
- Strategies And Tactics
- Implementation And Contemporary Considerations
Course learning outcomes
- Interpret and apply societal marketing theories and concepts to discern and address to ethical, cultural, social, and environmental issues presented in marketing practice
- Evaluate and synthesise diverse concepts and theories of societal marketing to develop informed recommendations for addressing these issues
- Critically articulate and analyse marketing's and marketer’s contributions to society
- Deliver clear and coherent written and verbal communication to various stakeholders, elucidating complex ideas and convincing audiences to undertake and re-evaluate societal marketing practices