Course overview
The Marketing Research Project is the capstone experience for the degree. The course provides graduate students with the opportunity to undertake a supervised research project on a relevant marketing topic. The marketing research project will be theoretically-oriented and can have an industry-focus. In Part A, students will have the opportunity to scope an independent research project, conduct a literature review and develop a research design to address their research objectives.(Marketing Research Project Part A and Part B must be undertaken in consecutive study periods and a passing grade is required in Part A before continuing in Part B).
- Research Scoping
- Research Methodology
- Research Conduct & Ethics
Course learning outcomes
- Identify, justify and scope contemporary business research problems, issues or opportunities worthy of investigation
- Critically review and synthesise literature with regard to relevant research problems, issues or opportunities
- Interpret, evaluate, and select appropriate data collection methods and approaches
- Fulfil the requirements for conducting research in a professional and ethical manner
Availability
Class details
Adelaide City Campus West
Class number 30047
Section PR01
Size 20
Available 20
Class number 30046
Section PR02
Size 20
Available 20
Class number 30045
Section PR03
Size 20
Available 20
Class number 30044
Section PR04
Size 20
Available 20
Class number 30043
Section WS01
Size 20
Available 20
Class number 30050
Section WS02
Size 20
Available 20
Class number 30049
Section WS03
Size 20
Available 20
Class number 30048
Section WS04
Size 20
Available 20
Class details
Adelaide City Campus West
Class number 54004
Section PR01
Size 20
Available 20
Class number 54003
Section PR02
Size 20
Available 20
Class number 54002
Section PR03
Size 20
Available 20
Class number 54001
Section PR04
Size 20
Available 20
Class number 57784
Section WS01
Size 20
Available 20
Class number 57785
Section WS02
Size 20
Available 20
Class number 56263
Section WS03
Size 20
Available 20
Class number 56262
Section WS04
Size 20
Available 20
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The Student Contribution amount displayed below is for students commencing a new program from 2021 onwards. If you are continuing in a program you commenced prior to 1 January 2021, or are commencing an Honours degree relating to an undergraduate degree you commenced prior to 1 January 2021, you may be charged a different Student Contribution amount from the amount displayed below. Please check the Student Contribution bands for continuing students here. If you are an international student, or a domestic student studying in a full fee paying place, and are continuing study that you commenced in 2025 or earlier, your fees will be available here before enrolments open for 2026.