Course overview
The Marketing Research Project is the capstone experience for the degree. The course provides graduate students with the opportunity to undertake a supervised research project on a relevant marketing topic. The marketing research project will be theoretically-oriented and can have an industry-focus. In Part A, students will have the opportunity to scope an independent research project, conduct a literature review and develop a research design to address their research objectives.(Marketing Research Project Part A and Part B must be undertaken in consecutive study periods and a passing grade is required in Part A before continuing in Part B).
- Research Scoping
- Research Methodology
- Research Conduct & Ethics
Course learning outcomes
- Identify, justify and scope contemporary business research problems, issues or opportunities worthy of investigation
- Critically review and synthesise literature with regard to relevant research problems, issues or opportunities
- Interpret, evaluate, and select appropriate data collection methods and approaches
- Fulfil the requirements for conducting research in a professional and ethical manner