Course overview
The aim of the course is to enables students to develop a deeper understanding of service management, and introduce the principles and concepts for the design, development, and effective delivery of service management. By examining the extended marketing mix, students will develop the critical thinking and problem-solving skills required for designing and implementing service strategies that maximise customer value and sustain high-quality service outcomes. This course furthers students understanding of contemporary marketing environments and exchanges, preparing graduates to excel in global economies that continue to grow increasingly reliant on service industries.
Course learning outcomes
- Identify and explain core services marketing theories and concepts, and leverage them to understanding customer experience in services
- Evaluate critical aspects of the service encounter and the role of the customer in designing effective service strategies
- Apply services marketing research and learnings to develop insights for customer engagement throughout diverse customer journeys (purchasing, accessing, or using services, and including barriers to access)
- Identify and discuss characteristics and challenges of managing service firms in the modern world including social and cultural implications
Availability
Class details
Adelaide City Campus West
Class number 25088
Section WS02
Size 30
Available 30
Fee calculator
To display course fees, please select your status and program below:
We’re updating this Fee Calculator. It currently shows fees for programs only. Please check the relevant program for full fee details.
Study Abroad student tuition fees are available here.
Only some Postgraduate Coursework programs are available as Commonwealth Supported. Please check your program for specific fee information.
The Student Contribution amount displayed below is for students commencing a new program from 2021 onwards. If you are continuing in a program you commenced prior to 1 January 2021, or are commencing an Honours degree relating to an undergraduate degree you commenced prior to 1 January 2021, you may be charged a different Student Contribution amount from the amount displayed below. Please check the Student Contribution bands for continuing students here. If you are an international student, or a domestic student studying in a full fee paying place, and are continuing study that you commenced in 2025 or earlier, your fees will be available here before enrolments open for 2026.