Course overview
This course teaches students how to construct a professional, comprehensive marketing strategy and plan. Students undertake internal and external analyses of a firm, develop objectives and a marketing strategy to accomplish them. The course also examines the topics of ethical issues in marketing, as well as how managerial beliefs and biases may hinder effective marketing strategy. The course also examines a broad range of strategy concepts, knowledge of which form valuable context for managerial decisions in line with the aims of the program.
- Module 1
- Module 2
- Module 3
Course learning outcomes
- Critically analyse complex internal and external environments faced by a firm, using firm or market-based data.
- Evaluate and synthesise information from multiple sources to develop strategic marketing objectives that align with firm strategy.
- Demonstrate a knowledge of contemporary marketing theory and evidence-based research to construct a realistic and well-informed marketing plan that is actionable, innovative and ethical.
- Demonstrate advanced level communication skills to justify marketing strategies, tactics, programmes and budgets.
- Identify and discuss a range of strategy concepts and how real firm’s marketing strategies reflect these underlying concepts.
- Demonstrate an understanding of ethical issues in marketing strategy.
Availability
Class details
Adelaide City Campus West
Class number 26776
Section WS01
Size 50
Available 50
Class details
Adelaide City Campus West
Class number 56591
Section WS01
Size 35
Available 35
Class number 56590
Section WS02
Size 35
Available 35
Fee calculator
To display course fees, please select your status and program below:
We’re updating this Fee Calculator. It currently shows fees for programs only. Please check the relevant program for full fee details.
Study Abroad student tuition fees are available here.
Only some Postgraduate Coursework programs are available as Commonwealth Supported. Please check your program for specific fee information.
The Student Contribution amount displayed below is for students commencing a new program from 2021 onwards. If you are continuing in a program you commenced prior to 1 January 2021, or are commencing an Honours degree relating to an undergraduate degree you commenced prior to 1 January 2021, you may be charged a different Student Contribution amount from the amount displayed below. Please check the Student Contribution bands for continuing students here. If you are an international student, or a domestic student studying in a full fee paying place, and are continuing study that you commenced in 2025 or earlier, your fees will be available here before enrolments open for 2026.