Course overview
This course aims to equip students with the essential theories and practical knowledge required for designing marketing strategies tailored for different international markets. The knowledge shall enable students to critically appraise the principles, theories, and practices of global marketing across diverse cultural contexts. Students shall also apply tools and frameworks to assess global market potential and formulate marketing strategies that align with organisational objectives and international market demands.
- Foundations Of Global Marketing
- Research And Planning In Global Marketing
- Global Marketing Mix
Course learning outcomes
- Acquire and critically evaluate knowledge of theoretical and practice-based principles concerning the role and impact of global marketing on management decision-making
- Evaluate principles of global marketing strategy design and implementation, including the influence of environmental factors and market dynamics on international markets
- Apply principles of global rationalisation to develop marketing activities and achieve sustainable growth worldwide
- Evaluate the impacts of global marketing strategies on ethics, sustainability and cultural diversity
- Develop and demonstrate teamwork and individual skills in creating effective global marketing strategies
Availability
Class details
Adelaide City Campus West
Group 1
Class number 20755
Section WS01
Size 35
Available 15
Online
Group 1
Class number 31302
Section 01OL
Size 50
Available 42
Class details
Adelaide City Campus West
Group 1
Class number 50916
Section WS01
Size 20
Available 18
Class number 50917
Section WS02
Size 30
Available 29
Class number 56358
Section WS03
Size 20
Available 13
Fee calculator
To display course fees, please select your status and program below:
We’re updating this Fee Calculator. It currently shows fees for programs only. Please check the relevant program for full fee details.
Study Abroad student tuition fees are available here.
Only some Postgraduate Coursework programs are available as Commonwealth Supported. Please check your program for specific fee information.
If you are studying in a Professional Pathway Psychology or Clinical Psychology program, please refer to the Student Contributions amounts published here.
The Student Contribution amount displayed below is for students commencing a new program from 2021 onwards. If you are continuing in a program you commenced prior to 1 January 2021, or are commencing an Honours degree relating to an undergraduate degree you commenced prior to 1 January 2021, you may be charged a different Student Contribution amount from the amount displayed below. Please check the Student Contribution bands for continuing students here. If you are an international student, or a domestic student studying in a full fee paying place, and are continuing study that you commenced in 2025 or earlier, your fees will be available here before enrolments open for 2026.