Strategic Brand Management

Postgraduate | 2026

Course page banner
area/catalogue icon
Area/Catalogue
MARK 6001
Course ID icon
Course ID
201755
Level of study
Level of study
Postgraduate
Unit value icon
Unit value
6
Course level icon
Course level
2
Study abroad and student exchange icon
Inbound study abroad and exchange
Inbound study abroad and exchange
The fee you pay will depend on the number and type of courses you study.
Yes
University-wide elective icon
University-wide elective course
Yes
Single course enrollment
Single course enrolment
Yes
alt
Note:
Course data is interim and subject to change

Course overview

This course shall equip students with knowledge of contemporary branding practices and to enhance their ability to realistically assess various brand management strategies. Students will learn about how consumers process, store, and retrieve brand-related information. They will develop a clear understanding of the key brand performance metrics and benchmarks for your brand, and come to understand how brands compete.

  • Evidence-Based Marketing Strategy
  • How To Build Mental And Physical Availability:
  • Growth Opportunity Or Distraction?

Course learning outcomes

  • Critically evaluate marketing knowledge for its relevance to brand managers and judge the quality of evidence available to support theories
  • Interpret brand performance metrics and provide recommendations in a format suitable to assist senior management to make strategic decisions for brands operating in a diverse range of contexts
  • Evaluate the impacts of branding strategies on ethics, sustainability and cultural diversity
  • Work effectively in a team to investigate and make recommendations following appraisal of brand performance

Prerequisite(s)

N/A

Corequisite(s)

N/A

Antirequisite(s)

N/A