Wine Marketing

Postgraduate | 2026

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Mode icon
Mode
Mode
Your studies will be on-campus, and may include some online delivery
On campus
area/catalogue icon
Area/Catalogue
MARK 5023
Course ID icon
Course ID
204134
Campus icon
Campus
Adelaide City Campus
Level of study
Level of study
Postgraduate
Unit value icon
Unit value
6
Course owner
Course owner
Adelaide University
Course level icon
Course level
5
Work Integrated Learning course
Work Integrated Learning course
No
Study abroad and student exchange icon
Inbound study abroad and exchange
Inbound study abroad and exchange
The fee you pay will depend on the number and type of courses you study.
No
University-wide elective icon
University-wide elective course
No
Single course enrollment
Single course enrolment
No

Course overview

The aim of this course is to provide students with the fundamental concepts that marketing managers in the wine sector should be familiar with, and to show how these concepts can be applied in practice. Students will learn and apply the following concepts: consumer purchase behaviour for wine and spirits; physical and mental availability; the structure, advantages and disadvantages of different routes to market, including on-premise, off-premise, direct sales, and e-commerce; fundamentals of negotiations with channel partners, and building a presence on-line.

Course learning outcomes

  • Analyse marketing patterns/laws of wine & spirits consumer behaviour
  • Determine pathways to brand growth
  • Conduct simulated successful negotiations with channel partners
  • Design a marketing plan for brand growth, as part of a group
  • Communicate a marketing plan to marketing practitioners and academics and adapt the plan to potential changes in the status quo

Prerequisite(s)

N/A

Corequisite(s)

N/A

Antirequisite(s)

  • must not have completed MARK5081 Wine Marketing at the University of South Australia

Assumed knowledge

N/A

Textbook(s)

N/A

Inherent requirements

N/A

Other resources

N/A

Assessment

N/A

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The Student Contribution amount displayed below is for students commencing a new program from 2021 onwards. If you are continuing in a program you commenced prior to 1 January 2021, or are commencing an Honours degree relating to an undergraduate degree you commenced prior to 1 January 2021, you may be charged a different Student Contribution amount from the amount displayed below. Please check the Student Contribution bands for continuing students here. If you are an international student, or a domestic student studying in a full fee paying place, and are continuing study that you commenced in 2025 or earlier, your fees will be available here before enrolments open for 2026.